Nationwide is continuing its ‘Good Way to Bank’ commitment as its latest TV advert, delivered by NCA, shows how customers are put first when it comes to getting the most out of their savings. It is the latest move by Britain’s biggest building society that challenges the shareholder-owned banks by demonstrating its difference as a member-owned […]
Extraterrestrials Finally Make Contact with Distracted Earthlings By Launching a Squarespace Website Squarespace (NYSE: SQSP), the design-driven platform helping entrepreneurs build brands and businesses online, today revealed its 10th Super Bowl campaign directed by Martin Scorsese. The 30-second spot, titled ‘Hello Down There’, will run during the first half of Super Bowl LVIII on Feb. […]
…and a BOGO Valentine’s Day Deal for Rooty’s Mug Club Members As Valentine’s Day nears, what better time to show your significant other that your love for them is as deep as the sea? Let them know they’re a keeper with unprecedented BOGO Quarter Pound Cod Sandwiches at select A&W Restaurants nationwide on February 14, […]
Independent full-service agency St. John has launched new work for wireless brand PureTalk, president/COO Jeff McCurry announced. The agency’s production arm, Nectar Studios, collaborated on the campaign. The objective is to encourage people to switch to PureTalk, which is a veteran-owned, 100%-American-based wireless provider that uniquely shares and reinforces the target’s hard-working, American values. The […]
In a world that’s constantly evolving, new narratives are questioning the existing notions and breaking stereotypes in every aspect of life. One such being where men are automatically assumed to be stronger in a relationship by the virtue of their physical strength. Though while introducing the woman the society regards her as the ‘better half’. […]
New campaign by UltraSuperNew shows a unique perspective on love in the digital age Today, leading condom brand SKYN launches its annual Valentine’s Day campaign for the Japanese market, showcasing the romantic journey of two AI platforms on a date. Traditionally focussing on relationships between long-term couples, this year’s campaign, ‘Human Softness,’ explores the dynamics […]
Full-service creative agency Barrett Hofherr has created “Never Stop,” a new campaign for integrated health delivery system Sutter Health that uses real patients, doctors, and other workers as talent. The brand relaunch signals the continued momentum underway at one of the nation’s leading health systems and underscores the organization’s storied history and real focus on caring for more patients, […]
Allwyn, the first new operator of The National Lottery in nearly 30 years, will tomorrow launch its opening campaign, Will you be next?, as it takes over the reins on 1 February. Over the course of its 10-year licence, Allwyn’s overarching ambition is to offer more games, attract more players, inject more entertainment, create more […]
The platform includes multiple humorous commercial films from BAFTA Award-winning director Gary Freedman inspiring people to re-examine their biases, igniting a world of bold self-expression. Doritos is debuting the brand’s first-ever unified international creative campaign and brand platform, ‘For the Bold in Everyone’, strategically redefining the meaning of “bold” and inspiring people to be triangles […]
Amica Insurance’s new advertising campaign highlights how empathy and human connection are integral in a world that’s increasingly becoming more digital. Created in partnership with Mother New York, the campaign is the first expansion of the brand platform Amica introduced last year, “Empathy is our best policy™.” The 90-second hero film, directed by Diego Contreras […]