12-Article Code, Anchored in Pope Leo XIV’s Encyclical Magnifica Humanitas, Works With Any AI Model to Cite Sources, Present Alternative Perspectives, and Return Authorship to the User 404 Innovation Studio., the award-winning Brazilian creative company, in collaboration with Pontifícia Universidade Católica do Paraná (PUCPR) today launched “Never Stop Thinking,” a brand campaign built around the […]
Forget billboards for humans. Fresh cat food brand Marro has launched an OOH campaign for cats. In a new OOH twist on the Marro Meow competition, creative agency Wonderful Things has partnered with Marro to build miniature, cat-sized billboards that double as scratching posts for the next phase of the brand’s ‘Marro Meow’ campaign. The […]
Everyone´s home is a mess – more or less. IKEA Sweden are now showcasing the best way to reset everyday life, in a literally tidy campaign. Outdoor installations reveal “the other side” of things, by hiding the storage solution in plain sight –highlighting SAMLA as the hero without a cape. The storage boxes are filled […]
The award-winning brand platform returns, putting iconic Jelly Babies and Wine Gums back in jeopardy with a dangerously delicious new format This summer Maynards Bassetts is upping the ante in its latest playful chapter of its long-standing, award-winning ‘Set the Juice Loose’ campaign. Crafted by global creative agency of record, VCCP, the new instalment once […]
Audi & BBH London create a mesmerising spectacle with ‘After Dark’, that sees the Audi e-tron range skilfully evade security to get onto the Silverstone race track. A new epic creative spot for Audi’s fully electric e-tron range celebrates quiet confidence as a powerful asset, steering the e-tron away from the category norms back to […]
The Iconic QSR Franchise Asks Fans to Swear Off Other Chicken Sandwiches, Stoking Fast-Food Rivalries on Instagram Seven years after a viral tweet ignited a nationwide chicken sandwich frenzy dubbed the “Chicken Wars,” A&W Restaurants and its agency of record, Cornett, are turning the brand’s long-awaited debut into a loyalty test—inviting fans to officially declare their allegiance in […]
Bucking category convention, the first U.S. brand-awareness campaign from Germany-based SEEBURGER uses humor to show that a seamless and efficient integration platform offers its customers relief—and the opportunity to reclaim time and attention. The centerpiece of the campaign, created by SEEBURGER’s U.S. agency of record The MX Group (MX) in Burr Ridge, IL., is a spot featuring an office worker who […]
New spots from Signal Theory and SixTwentySix prove pecans are surprisingly snackable in life’s everyday moments The American Pecan Promotion Board (APPB) is bringing back its “Surprisingly Snackable Pecans” campaign for a third round, once again teaming with ad agency Signal Theory and creative studio SixTwentySix. The new spots keep the campaign’s signature comedy going, highlighting the everyday moments when […]
Old El Paso is demonstrating the powerful call of the ‘crunch’ in latest campaign by VCCP Blue Today, Old El Paso unveils ‘The Crunch is Calling’, a new campaign by creative agency of record VCCP Blue, which is celebrating the joyful, unapologetic messiness of dinner time. In a world where life and food are becoming optimised for efficiency, Old El […]
An integrated campaign from BBH Dublin shines a light on everyday Tesco ‘helps’, giving new meaning to its famous tagline, ‘Every Little Helps’. Every Little Helps speaks to the actions Tesco colleagues take every day to help customers and support their communities. These helps, big and small, make a real difference to people’s lives. Now […]
