- Based on insight that arthritis is often dismissed or downplayed by both people with the condition and people without
- Push created in partnership with M&C Saatchi
The charity Versus Arthritis has launched a major campaign which aims to drive brand awareness and donations ahead of World Arthritis Day on the 12th October. The integrated push was created in partnership with M&C Saatchi. Based on the insight that arthritis is often dismissed or downplayed, “It’s not alright” is a call-to-arms for everyone to take arthritis seriously. A series of provocative […]
Inspired by wabi-sabi philosophy, the collection celebrates the perfectly imperfect. It embraces broken lines and natural irregularities—creating a delicate sense of equilibrium. To drive demand from Brizo’s high-end interior design audience, we needed them to see that craftsmanship and inspiration. So to tell the story of this exquisite balancing act, we created a literal one. […]
Avon UK is launching a new Rep recruitment campaign that not only communicates the wide-ranging benefits of being an Avon Rep, but also aims to challenge people’s perceptions of who a typical Avon Rep is. It is the first UK Rep recruitment campaign under Avon’s new global brand platform, Watch Me Now. The platform celebrates […]
- Push aims to boost consideration of Click & Drop service to support consumers and small businesses looking to move online
- Developed in partnership with creative agency MBA and media agency Arena Media, part of Havas Media Group, with out-of-home planned and bought by Rapport Ltd
Royal Mail has revealed a major new integrated campaign which aims to drive awareness and consideration of its Click & Drop online postage offering. The push was developed in partnership with creative agency MBA and media agency Arena Media, part of Havas Media Group, with out-of-home planned and bought by Rapport Ltd. In order to boost awareness of the online postage […]
- New framework measures the greenhouse gas emissions driven by advertising and identifies ways to maximise the ‘Return on CO2e’
- Initiative led by Purpose Disruptors network members Ben Essen, Chief Strategy Officer at Iris and Caroline Davison, Managing Partner at ELVIS
Purpose Disruptors, the network of advertising insiders working together to reshape the industry to tackle climate change, has today revealed a new effectiveness metric, ‘Ecoffectiveness’, as it seeks to measure the greenhouse gas emissions driven by advertising. With many major brands committing to the key business metric of reducing greenhouse gas emissions to Net Zero, […]
DKMS, the leading international blood cancer charity, has appointed The Gate in London as its lead UK marketing communications agency. The Gate won the business following a competitive pitch process, run by Oystercatchers and conducted virtually due to Covid-19 pandemic. With over 10 million registered donors, DKMS is the largest international donor centre across seven […]
Welcome to the shop where you can look… but not buy.
When it comes to transfers, Ed Woodward is the ultimate window shopper. And with another transfer window about to slam shut and Manchester United, once again, missing out on their main target, Paddy Power and VCCP have decided to pay a special tribute to the club’s chief executive. They’ve revealed a shop front in Manchester […]
Creative agency, Joint today unveiled a new integrated campaign to launch premium rental experience brand, Quintain Living. ‘Love Where You Rent’ is the debut creative by Joint which launches in parallel with their rebrand of Quintain Living, formerly known as Tipi. The brand is now aligned with its parent company Quintain, the award-winning developer behind Wembley Park. […]
Launched on October 4th, ‘Inspired by a True Photo’ is a game-changing new creative concept that rekindles our love affair with the power of smartphone photography
Samsung Electronics Co., Ltd has revealed a courageous new creative platform that flips camera storytelling on its head. ‘Inspired by a True Photo’ rewrites the norms of photography campaigns that have preceded it, by not just championing real-life consumer photos, but by simply taking these images and making them the start of a creative journey. By […]
TENA Women challenges social stigma and taboo around incontinence head-on, encouraging viewers to speak more openly and honestly around the subject
TENA Women has set out to challenge the perception of and the social stigma surrounding incontinence in its latest campaign, in an exclusive new partnership with Channel 4, brokered by Zenith. Driven by Zenith and 4Sales, the campaign aims to empower women of all ages to be more open and honest with themselves and others about […]
