Nike Japan innovates the creative process with Air Max customization in AR

Helping sneaker lovers make their mark

Nike Japan innovates the creative process with Air Max customization in AR

Air Max, a cornerstone of the Nike shoe lineup has been amassing a cult following since 1987. This year in a world first for Nik, AKQA helped Nike Japan give people the opportunity to participate in the creation process of this fan favorite. Nike Japan released a collaborative ‘zine’ called Create with Air Max allowing sneaker […]

LAB Group awarded Innovate UK grant for digital vulnerability research

- Agency group receives grant after application process - Funding will enable LAB to extend research and development of improved digital models for the protection of vulnerable customers in financial services

LAB Group awarded Innovate UK grant for digital vulnerability research

Innovate UK, the UK’s innovation agency, has awarded LAB Group a grant of nearly £300,000, which will enable it to extend its research into and development of improved digital models for the protection of vulnerable customers in the financial services sector. The award follows 18 months of groundwork by LAB which has seen it looking into new […]

CO2-Saving Satnav Campaign Unveiled By Neste

Pick a different route, cut back on tens of thousands of tons of CO2 emissions

CO2-Saving Satnav Campaign Unveiled By Neste

Fastest is not always the best, that’s the message from Neste, the world’s most sustainable energy company, as its latest campaign reveals how tens of thousands of tons of CO2 could be saved if mapping and satellite navigation systems offered a CO2-friendly route option.   While some cars have an “Eco” setting, most drivers are unable to […]

These Awards are Rubbish! The FAB Awards unveil Brand New Trophy made from Recycled Material for their 22nd Year

The FAB Awards revealed a Brand New Trophy made exclusively from recycled materials during the "Online Awards" show in honour of The Winners and Finalists of The 22nd FAB Awards.

These Awards are Rubbish! The FAB Awards unveil Brand New Trophy made from Recycled Material for their 22nd Year

FAB Awards recognises the best in creative work for food, beverage and restaurant brands in over 60 countries and are the only awards programme that specialises on the great work done by food and beverage brands and their agencies. “Although we liked our old logo, we felt that after 21 years, we needed a new one […]

Spotify introduces interactivity to the podcast ad experience

Spotify introduces interactivity to the podcast ad experience

Podcasts today reach 1 in 3 or 100 million Americans (A12+) every month and listeners now spend over 30-minutes per day listening to podcasts2. On Spotify, we are seeing podcast consumption grow triple digits year-over-year3.  Yet despite the high rates of engagement and the intimacy of the medium, investment in podcast advertising (less than $1 billion […]

FAB Provides much needed Cheer with The 22nd FAB Awards Winners Show on YouTube

FAB Provides much needed Cheer with The 22nd FAB Awards Winners Show on YouTube

The FAB Awards provided a bit of much needed cheer this week with the 22nd Edition of their Awards streamed “online” due to the Covid situation. The beautiful and exclusive Hurlingham Club in London was swapped for a “virtual” Awards Presentation streamed exclusively on YouTube in honour of the Finalists and Winners of The 22nd FAB Awards! FAB extended and […]

Burger King win The YouTube FAB Brand / Marketer Award at The 22nd FAB Awards

Burger King win The YouTube FAB Brand / Marketer Award at The 22nd FAB Awards

Burger King have been named The YouTube FAB Brand / Marketer of The Year at the 22nd edition of the International Food and Beverage Creative Excellence Awards (The FAB Awards), bagging an impressive 4 x Gold FAB Awards and 2 x FABulous ( Best in Show ) Trophies at The Awards The calculations included the brand’s performance at both the […]

TabMo’s new In-Store Impact tracks incremental store visits in real-time

Real-time footfall uplift data tied directly to advertising activity informs marketing spend to maximise influence on customer behaviour Self-serve model increases transparency and control for advertisers

TabMo’s new In-Store Impact tracks incremental store visits in real-time

Mobile-first advertising company TabMo has launched In-Store Impact, the latest version of its advanced footfall tracking technology, to help brands and retailers influence and track store visits and optimise marketing spend. It is the first solution of its kind to be available on a self-serve basis for clients that want to manage their own campaigns.In-Store Impact builds […]

Cars Reflect the Rat Race of The Past in VanMoof’s first TV Commercial

Conceptual and eye-catching animated TVC ‘Reflections’, created and produced by Builders Club, leads the globally popular e-bike brand’s first TVC

Cars Reflect the Rat Race of The Past in VanMoof’s first TV Commercial

London-based creative production company, Builders Club and VanMoof, the globally celebrated Dutch brand for high performance e-bikes, launch the brand’s first TV commercial – ‘Reflections’. The campaign aims to convey the brand’s future-facing identity with a clear message – there is a new agenda for travel and commuting, it’s time for cleaner air and greener […]

Adzooma Launch NEW Marketplace Platform

Adzooma Launch NEW Marketplace Platform

International online software provider, Adzooma, has announced the launch of a brand-new digital platform called Adzooma Marketplace, which brings together businesses and marketing agencies – across all industries and communication specialisms – to align their needs.    The company has been developing this new online service for several months now, but took the decision to fast-track its […]