Blis to empower world’s largest brands and agencies to target customers at scale in the post-cookie world

Blis’ new privacy-first product suite will enable clients to deliver key business outcomes. By combining rich location insight with other real-world and online data, Blis will deliver new way of targeting that changes the way it plans and buys media.

Blis to empower world’s largest brands and agencies to target customers at scale in the post-cookie world

Blis, the pioneer of privacy-first location-powered advertising, announces the launch of its new product suite, which will enable the world’s largest brands and agencies to target their customers at scale in the post-cookie world and still achieve key outcomes.  As the industry pivots away from targeting based on IDs and personal data, brands need to […]

Inskin Media partners with Lumen Research to offer predictive attention estimates

Independent assessment proves the impact of Pageskin formats, providing advertisers with accurate assessments of campaign impact

Inskin Media partners with Lumen Research to offer predictive attention estimates

Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has been working with Lumen Research to generate objective attention estimates for its formats, in order to provide advertisers with accurate and predictive data about campaign performance. Inskin formats deliver exponentially higher attention – 15 x or more – compared to standard display ads, […]

Mark Wright and freelance marketplace Fiverr talk brand building in first UK produced campaign by The 10 Group

Mark Wright and freelance marketplace Fiverr talk brand building in first UK produced campaign by The 10 Group

Integrated content agency The 10 Group has been hired by international freelance marketplace Fiverr to create its latest performance marketing campaign ‘Make it Happen the Wright way’ featuring TV personality and entrepreneur Mark Wright. The campaign is the first devised and produced in the UK for a British audience.  Fiverr: Flagship (16:9) from The 10 […]

B2B Marketing Investment Expected To Increase In 2021

82% considered B2B digital marketing as a new business driver 65% of marketers plan to increase their B2B digital marketing spend 62% plan to refresh their B2B marketing strategy this year

B2B Marketing Investment Expected To Increase In 2021

Creative technology studio Appetite Creative Solutions, today released results from its first ever B2B Marketing Survey. With 82% of respondents viewing B2B marketing as a vital driving force for new business. Despite Covid-19, uncertainty over two thirds (65%) of marketers are looking to increase their digital marketing spend in 2021.  Over two thirds (68%) of […]

Ground-breaking 3D animation delivers industry-first for beauty professionals

Ground-breaking 3D animation delivers industry-first for beauty professionals

An eLearning series, produced by animation and video production company, Pushed, has become the beauty industry’s gold standard for nail technician training and qualifications. The Nail Knowledge training course, devised by Professional Animated Learning, is the first ever Government-approved and globally recognised industry qualification. The training consists of three masterclasses with 16 lessons and a […]

Contrapunto BBDO creates Friend:DS, a new AI-powered contacts app capable of finding 99% compatibility

Contrapunto BBDO creates Friend:DS, a new AI-powered contacts app capable of finding 99% compatibility

Friend:DS is the first application with artificial intelligence that, thanks to its analysis of language and writing cadence, connects people with the same affinities. In a test, volunteers verified that the application was 99% effective. The application, developed by Glassworks, arose from a premise: one of the most popular ways of meeting people today is through applications, […]

Brand Metrics expands in UK, hires Sumran Kaul and Dhruv Roy

Brand Metrics expands in UK, hires Sumran Kaul and Dhruv Roy

Swedish technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced the expansion of its London team following enormous growth over the past 12 months. Its UK office now includes Dhruv Roy, as Integrations Manager, who brings vast experience in publisher integrations and ad operations, across audio, video […]

National Landmarks Throughout England And Wales Go Purple In Celebration Of Census 2021

- Initiative developed in partnership with M&C Saatchi as part of Census 2021 campaign

National Landmarks Throughout England And Wales Go Purple In Celebration Of Census 2021

Hundreds of buildings and landmarks throughout England and Wales will be lit in purple this weekend to celebrate the upcoming census and its importance to communities. The initiative was developed by The Office for National Statistics (ONS) in partnership with creative agency M&C Saatchi, as part of the integrated Census 2021 campaign which launched last month. The event […]