Pereira O’Dell and Fifth Third Bank Introduce the ‘BuyNow Blocker’

The ‘BuyNow Blocker’ promotes financial education, encouraging people to think twice before purchasing unnecessary items, and instead save for essentials.

Pereira O’Dell and Fifth Third Bank Introduce the ‘BuyNow Blocker’

With that cute bag on Instagram just a click away from your closet, hyper-targeted social media advertising has made us more vulnerable to impulse buying than ever. So Fifth Third Bank partnered with bi-coastal creative agency Pereira O’Dell, to create a campaign that turns advertising on its head, “blocking” social advertisers in favour of educating people to make more informed […]

The Royal Canadian Legion and HSBC Bank give the iconic Poppy Box a modern makeover.

The Royal Canadian Legion and HSBC Bank give the iconic Poppy Box a modern makeover.

Leading up to Remembrance Day this year Canadians will have a new way of donating to the Royal Canadian Legion through a smartly designed, fully contactless Poppy box. 250 of the aptly named “Pay Tribute” Poppy boxes have been created to give Canadians choice in how they donate while preserving the tradition of wearing a […]

Pinterest commits to amplifying underrepresented creators and businesses

Pinterest commits to amplifying underrepresented creators and businesses

As we continue to build a platform for everyone, it’s important the ideas Pinners discover and take action on are inclusive of our global community. It’s hard to feel inspired if you don’t feel represented. Which is why we’ve taken actions like increased the quality and coverage of our skin tone ranges feature and improved the […]

What if bees had their own Airbnb? The largest insect hotel village in the world

Finnish school kids built the world’s largest insect hotel village in their local town. The hotels provide shelter for important pollination insects that are in decline around the world.

What if bees had their own Airbnb? The largest insect hotel village in the world

Pollinating insects are in decline, and some insect species are facing the threat of extinction.  A world without bees would be a world without coffee, apples, potatoes, strawberries, carrots – and much more. That’s because up to 75% of all of our food crops depend on pollination one way or another. And it’s not just the […]

Put Your Pups’s Brainpower To The Test With Doggy IQ From The GREENIES Brand

New Experience Celebrates the Skills of All Canines and Rewards them with a Rebate on GREENIES Dental Treats

Put Your Pups’s Brainpower To The Test With Doggy IQ From The GREENIES Brand

The GREENIES brand is introducing Doggy IQ, an interactive online test that takes a humorous approach to helping pet parents determine if their dog is a bone-afide genius. In return for completing the test, dog owners will receive a rebate on GREENIES Dental Treats. The test, which was developed by creative agency adam&eveDDB, features three tail-wagging […]

Pinterest announces new global shopping and ad features ahead of holiday season

Pinterest announces new global shopping and ad features ahead of holiday season

This year, we expect holiday shopping to look different, with mobile commerce poised to reach new heights as people find gifts from home. That’s why this week, we’re rolling out new shopping tools for Pinners and advertisers, bringing us one step closer to our goal of making every Pin shoppable. Pinterest is launching ads alongside visual search results, […]

Asda drives live fuel costs across UK using programmatic DOOH

Asda drives live fuel costs across UK using programmatic DOOH

 Following the recent launch of Posterscope’s ECOS NOW programmatic platform, Asda has jumped on board and deployed programmatic out of home activity to drive awareness of where it supplies the cheapest fuel prices across the UK. The move from Asda complements the new functionality of programmatic DOOH activation which is picking up pace across the […]

UK’s leading charities to benefit from donations via smart speaker

Innovate UK funding sees Say It Now team up with Global’s DAX to enable people to donate to chosen charity with a simple Alexa command NSPCC, RNIB, Crisis, Macmillan Cancer Support and Global’s Make Some Noise sign up DAX on board as official media partner

UK’s leading charities to benefit from donations via smart speaker

Some of the UK’s leading charities are set to benefit from a new partnership that enables donors to pledge money quickly, securely and easily through Alexa-enabled devices.  Award-winning voice technology company, Say It Now, has teamed up with digital advertising exchange DAX to enable people to respond directly to radio advertisements on their smart speaker and […]

Wunderman Thompson and Ecox launch Emergency Bikes – An Electric Bike Designed By and For Doctors

Every minute lost means a 10% less chance of survival

Wunderman Thompson and Ecox launch Emergency Bikes – An Electric Bike Designed By and For Doctors

The road may be blocked, but not for doctors. Wunderman Thompson Paris, a WPP agency, announced today the launch of Emergency Bikes for Ecox, a new product created to help Parisian emergency doctors move faster through congested streets. According to INRIX, Paris is the most congested city in Europe. Drivers spend as much as 140 hours […]

Adverty invents and launches new in-game brand advertising format with seamless In-MenuTM ads

Adverty invents and launches new in-game brand advertising format with seamless In-MenuTM ads

Following the recent news of IAB status approval, and the integration with Smaato, leading in game advertising platform, Adverty,  announces the creation of a first of it’s kind seamless in game ad solution called InMenu™.  Programmatic  is often too focused on performance and CTR, and this announcement from Adverty delivers an in-game advertising unit  which gives branding opportunities, and more […]