Forsman & Bodenfors Canada Partners With Innovative Startup iVirtual to Launch Groundbreaking Sports Fan Rewards Platform FanMore

Forsman & Bodenfors Canada Partners With Innovative Startup iVirtual to Launch Groundbreaking Sports Fan Rewards Platform FanMore

The worlds of sports and tech collide in the name of fan service as award-winning agency Forsman & Bodenfors Canada (F&B CAN) and pioneering startup iVirtual have partnered to launch the latter’s groundbreaking fan rewards platform, FanMore. In what has been a multi-level effort spanning business and strategy to advertising, F&B CAN worked directly with iVirtual on the naming, […]

SeenThis updates Emissions Dashboard

SeenThis updates Emissions Dashboard

The adaptive streaming firm aligns methodology for assessing carbon emissions from digital advertising Adaptive streaming specialist SeenThis has relaunched its Emissions Dashboard, which enables advertisers to assess the carbon footprint for creative delivery of their digital marketing campaigns. The Dashboard measures the amount of data transferred per impression and several other granular data points, allowing […]

Preciso announces new integrated solution to deliver next-level native advertising

Preciso announces new integrated solution to deliver next-level native advertising

Preciso launches AI-driven native advertising solution to help advertisers increase CTR and engagement while driving down CPM. Preciso today announces the launch of new integrated advertising solution, Ultima, to deliver efficient and targeted native ads that drive meaningful engagement while minimising ad spend. With consumers becoming less tolerant of disruptive ads when browsing or shopping […]

The GREAT Campaign and Pablo & UNLIMITED launch the ‘Ever-Changing Statue’ to celebrate the UK’s trailblazing tech leaders of the future

The GREAT Campaign and Pablo & UNLIMITED launch the ‘Ever-Changing Statue’ to celebrate the UK’s trailblazing tech leaders of the future

The GREAT Britain and Northern Ireland campaign (GREAT) and Pablo & UNLIMITED have today announced the launch of the latest iteration of the Unicorn Kingdom campaign The ‘Ever-Changing Statue’ – a distinctive, 3D-hologram installation in New York City. Statues have historically been used to honor past achievements, however this future gazing statue looks to raise […]

Brand Metrics partners with Avid Collective for native content insights

Brand Metrics partners with Avid Collective for native content insights

The partnership enables Avid’s partners to measure the true impact of campaigns and understand brand uplift across the marketing funnel Global ad tech firm Brand Metrics, which helps digital publishers prove the value of their online advertising, today announces a new partnership with Avid Collective, Australia’s home of native content, to provide unparalleled insights into […]

AI creative agency faith launches custom Gen-AI models for O2

AI creative agency faith launches custom Gen-AI models for O2

faith, VCCP’s AI creative agency, has launched new AI-enabled tools for their founding client, O2 – extending the practical use of Gen-AI in marketing communications beyond concepting into creating. The Bubl Generator creates custom imagery of O2’s brand character Bubl based on client prompts, so it can be used in channels where cost or time constraints previously limited […]

LIVESCORE RELEASES EVOLUTION OF FAN REPORT: A REFLECTION ON 25 YEARS OF EVOLVING FOOTBALL FANDOM IN LINE WITH TECHNOLOGICAL ADVANCEMENTS

LIVESCORE RELEASES EVOLUTION OF FAN REPORT: A REFLECTION ON 25 YEARS OF EVOLVING FOOTBALL FANDOM IN LINE WITH TECHNOLOGICAL ADVANCEMENTS

As part of its 25th anniversary, leading global sports media platform LiveScore has today launched Evolution of Fan, a report reflecting on the past 25 years of football fandom within the ever-changing landscape of technological advancements. Showcasing data from nearly 25,000 football fans, LiveScore’s new report reveals the shifts in the way fans interact with, […]

Can Job Candidates Beat AI? Brand Devises Elaborate Recruitment Campaign

Can Job Candidates Beat AI? Brand Devises Elaborate Recruitment Campaign

The global talent shortage is still a reality for many companies and attracting the right candidates requires ingenuity. A consulting company devised an interactive challenge for potential employees that calls for beating their AI engine. The skilled workforce shortage has been an ongoing issue for the last few years, especially in fields that require qualified […]

Wonder Women Tech presents the world’s first in-game police station, where reports have a real-world effect

Wonder Women Tech presents the world’s first in-game police station, where reports have a real-world effect

Service in GTA RP will help players being harassed or targeted by violence to file police reports without leaving the game, in a groundbreaking initiative to ensure justice both online and in the real world After countless surveys have shown the degree of hostility faced by women in the gaming world, Wonder Women Tech (WWT), […]

Nectar360 Launches Sainsbury’s Branded Shops

Nectar360 Launches Sainsbury’s Branded Shops

The offering provides clients more affordable, quicker and easier brand building opportunities on the Nectar360 eCommerce Media Platform Nectar360 today announced the launch of Branded Shops, a first-of-its-kind offering available to clients on the Nectar360 eCommerce Media Platform. Co-developed by Nectar360 and CitrusAd, a leading retail media provider, Branded Shops gives clients the ability to […]