Anonymised and Bytek today announced a strategic partnership that marks a new step forward in the secure and predictive activation of first-party data. Prediction and detection algorithms are at the core of the Bytek Prediction Platform, the prediction platform that unlocks the power of secure, privacy-compliant first-party data for enterprise advertisers. These models enable the […]
BY: Chris Daly, Chief Executive of the Chartered Institute of Marketing. Artificial intelligence (AI) has become a fundamental part of society. It is woven into the fabric of modern marketing as we know it, with uses spanning from automating customer segregation to personalising campaigns at scale. AI is reshaping the tools we use and speed at which […]
Bridging language, art, and technology, the latest art experience sponsored by Samsung builds on the Galaxy brand’s philosophy of ‘Openness’ Samsung Electronics joined hands with world-renowned installation artist Ik-Joong Kang and the Korean Cultural Center New York to launch a public art project in celebration of Hangeul Day, the day that commemorates the invention and […]
VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, today announced a programmatic partnership with RZK Digital, Brazil’s largest digital media operator in urban bus terminals, strengthening the presence of programmatic DOOH across Latin America. RZK Digital operates an expanding network of over 800 digital screens across 43 urban terminals, set to reach more […]
PartnerBridge, the new partner discovery and activation platform, today announced its official launch in the UK, following a successful beta programme of its initial RelateIQ product. Founded by SaaS industry veteran Jon Mead, PartnerBridge is redefining how startups and early-stage growth companies build and scale partnerships. Designed to level the playing field for smaller to […]
Electronic Arts and Mother Los Angeles are back with a second live-action film campaign, this time for the Battlefield franchise’s first-ever free-to-play offering – Battlefield REDSEC. On October 10th, Electronic Arts and Battlefield Studios launched Battlefield 6™, the ultimate all-out warfare experience. EA and Mother LA partnered to bring Battlefield 6 squads to life in […]
StrawberryFrog, the independent, full service, creative advertising agency, has built a retro-styled video game, built entirely with AI tools. The video game, “Outleap,” was designed to emulate 80s arcade games like Mortal Kombat and Street Fighter and serve as a metaphor and a sales tool for the agility and creativity that make independent shops more aligned […]
Nectar members can earn loyalty points for donating money to FareShare, and donate Nectar points that can be converted to meals Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty scheme, has announced the addition of FareShare, the UK’s leading food redistribution charity, to its growing partner coalition. The partnership allows Nectar members to […]
NeoPangea, a full-service experiential media design and production studio, has produced a series of interactive exhibits and media at the Milken Center for Advancing the American Dream (MCAAD), a new cultural center in the heart of the nation’s capital. The dazzling interactive exhibition is designed to promote MCAAD’s goal of advancing economic and social mobility […]
Anonymised, a privacy-enhancing technology company specialising in incremental targeting and measurement of ID-less audiences, today announced a new partnership with Index Exchange, one of the world’s largest independent supply-side platforms (SSP), to pioneer supply-side targeting, measurement and optimisation capabilities. Index Exchange is the first SSP to integrate Anonymised’s proprietary data and custom algorithms as a […]