Cavai helps Barcelo.com to re-engage North American travellers with Caribbean destinations in the post-Covid era

Cavai’s conversational cloud helped the resort and hotel chain re-engage with its main market and reawaken desire for travel by delivering more effective, personalised advertising

Cavai helps Barcelo.com to re-engage North American travellers with Caribbean destinations in the post-Covid era

 Cavai, the leading conversational advertising cloud has been collaborating with BMind, a strategic consultancy committed to enabling digital transformation, and its client Barceló, to drive phenomenal ROI on advertising projects without the need for third-party cookies, through its unique, conversational ad formats. The challenge was to re-engage North American travellers to Barcelo.com’s Caribbean destinations in the […]

Covatic launches A-Type, a solution to the ID and privacy challenge faced by the Digital Advertising industry

A-Type is a new approach which places user privacy first and creates rich audience segments for digital advertising without tracking users. It is designed to be GDPR, CCPA and Apple ATT safe and doesn’t require users to login.

Covatic launches A-Type, a solution to the ID and privacy challenge faced by the Digital Advertising industry

Covatic launches A-Type, a solution to the ID and privacy challenge faced by the Digital Advertising industry

Brand Metrics partners with Ciaopeople to enable the Italian publisher’s brand lift measurement strategy

The publishing group became the first in Italy to offer its customers continuous measurement of the impact of media campaigns on brands.

Brand Metrics partners with Ciaopeople to enable the Italian publisher’s brand lift measurement strategy

Swedish technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced a new partnership with Ciaopeople, following a period of enormous growth over the past 12 months. The Ciaopeople publishing group is making its strategic service available to its customers from this month. This partnership with Brand Metrics […]

Supercell Welcomes Clash Of Clans Fans Into Town Hall, In New Crowd-Sourced Social Content Push From Waste

- Gaming giant crowd-sourced ideas for items to be featured in the brand-new Town Hall 14 update. - Best fan ideas are featured in a rich 3D video showcasing Town Hall’s interior for the first time ever.

Supercell Welcomes Clash Of Clans Fans Into Town Hall, In New Crowd-Sourced Social Content Push From Waste

Supercell Welcomes Clash Of Clans Fans Into Town Hall, In New Crowd-Sourced Social Content Push From Waste

‘Chelsea Creates’ campaign celebrating London’s creative talent culminates in final unique collaboration

- Seven-part creative series showcased via Chelsea Football Club and COPA90’s global channels

‘Chelsea Creates’ campaign celebrating London’s creative talent culminates in final unique collaboration

‘Chelsea Creates’, the pioneering campaign which celebrates and spotlights the most exciting new creative talent in London, reached its finale yesterday after months of eye-catching collaboration across the worlds of music, art and design.  Spanning 15 weeks since the launch in February, the ‘Chelsea Creates’ project has seen Chelsea Football Club and COPA90 provide a huge […]