Shaun Bowen To Chair The Branding & Packaging Design Jury at The 27th FAB Awards

Shaun Bowen To Chair The Branding & Packaging Design Jury at The 27th FAB Awards

The FAB Awards have announced that Shaun Bowen, Co-Founder and Creative Partner of B&B Studio will Chair The Branding and Packaging Design Jury for the 27th Annual FAB Awards. The FAB Awards are an International Awards programme, which focus solely on work done for Food and Beverage brands and outlets, and include categories for Integrated […]

Onetag partners with Anonymised to reclaim the open web with ID-less, privacy-first advertising solutions

Onetag partners with Anonymised to reclaim the open web with ID-less, privacy-first advertising solutions

Privacy-compliant programmatic advertising takes a leap forward with the integration of Anonymised’s ID-less technology into Onetag’s Smart Curation platform Onetag, a leader in AI-powered programmatic advertising solutions, has announced a strategic partnership with Anonymised, a privacy-enhancing technology company specializing in ID-less activation and full programmatic capabilities, without the need for third-party cookies. This collaboration brings […]

Sunny cooking oil launches AI-powered connected packaging experience to make life easier in the kitchen

Sunny cooking oil launches AI-powered connected packaging experience to make life easier in the kitchen

Today, cooking oil brand Sunny, the number one blended oil brand in the United Arab Emirates (UAE) owned by IFFCO, in partnership with the global leader in connected packaging, Appetite Creative, has launched a new AI-driven interactive smart packaging experience to make life easier in the kitchen. In a new campaign, ‘Keep it Smart, Keep […]

MachWon Launches as Next-generation AI-powered Creative Agency

MachWon Launches as Next-generation AI-powered Creative Agency

MachWon, a groundbreaking AI-powered creative agency headquartered in the Empire State Building, has launched as a joint venture between StrawberryFrog and Humanize AI. The agency represents a new paradigm in marketing, seamlessly integrating human emotional intelligence with advanced artificial intelligence capabilities to deliver marketing solutions at the speed of change. The name “MachWon” itself embodies the agency’s […]

The 27th FAB Awards Are Now Open For Entries!

The 27th FAB Awards Are Now Open For Entries!

The 27th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Craft, Direct, Sales […]

It All Adds Up – The ATP Tour launches new brand platform and global marketing campaign by Wieden+Kennedy London

It All Adds Up – The ATP Tour launches new brand platform and global marketing campaign by Wieden+Kennedy London

The worldwide men’s professional tennis tour gets an extensive new look of grit and glamour, featuring the likes of Novak Djokovic, Carlos Alcaraz, and Jannik Sinner The ATP Tour today launches It All Adds Up, a new global brand platform and advertising campaign developed by Wieden+Kennedy London. It All Adds Up puts a spotlight on the intensity […]

ITAÚ AND AFRICA CREATIVE TRANSFORM SOCCER SIDELINES INTO AN INTERACTIVE SHOPPING EXPERIENCE 

ITAÚ AND AFRICA CREATIVE TRANSFORM SOCCER SIDELINES INTO AN INTERACTIVE SHOPPING EXPERIENCE 

Innovative Black Friday Campaign Turned Out-of-Bounds Plays into Instant Discounts In an exciting fusion of sports and e-commerce designed to kick off the holiday shopping season, Itaú Bank teamed up with Africa Creative to launch “Touchboard Discounts,” a dynamic campaign that transformed traditional soccer field advertising boards into an interactive shopping experience during a crucial […]

Rabea ‘Pulls the Trigger’’on Mobile Gaming Influencer Campaign with Limited-Edition Mug

Rabea ‘Pulls the Trigger’’on Mobile Gaming Influencer Campaign with Limited-Edition Mug

Presented as ‘the ultimate break’ for gamers, the Saudi Arabian-based beverage brand’s ‘Trigger Mug’ is a true extension of the gaming experience — and a collectible item that showcases Rabea’s bold brand identity  Rabea, a heritage Saudi Arabian tea brand unveils a groundbreaking limited-edition innovation that seamlessly blends gaming technology with the long-standing Saudi culture […]

Jellyfish Launches Share of Model™ Platform, First-to-Market Solution to Track How LLMs Perceive Brands, Products & Services

Jellyfish Launches Share of Model™ Platform, First-to-Market Solution to Track How LLMs Perceive Brands, Products & Services

Identifies Which Messaging & Content to Optimize for Stronger AI-Driven Results Need for New Tool Confirmed by YouGov Research: 66% of Gen Z Turn to AI Tools Like ChatGPT for Brand, Product & Service Recommendations The Brandtech Group’s Jellyfish has unveiled its exclusive Share of Model™ Platform – a first-of-its-kind solution that enables companies to analyze […]