Cheil Worldwide acquires Chinese social big data analytics service provider ColourData

- ColourData utilizes proprietary expertise to analyze data from over 5,000 Chinese social media, news, and e-commerce websites to serve a global client base that includes Samsung Electronics and Pfizer. - The acquisition reinforces Cheil Worldwide’s data-driven marketing approach, boosting its core capacity in the area and enhancing its capability to attract new clients. - Cheil Worldwide continues to pursue M&A deals with digital-oriented agencies around the world to power the company’s future growth momentum.

Cheil Worldwide acquires Chinese social big data analytics  service provider ColourData

Cheil Worldwide today announces the conclusion of a share purchase agreement with ColourData, one of China’s leading and most innovative social big data analytics service providers, to strengthen its data-driven marketing capability. Founded by a group of big data experts in 2014, the Shanghai-based ColourData has developed proprietary technology that helps it collect postings and […]

Estée Lauder launch skincare experience on Whatsapp, to help and connect with consumers during pandemic

Estée Lauder launch skincare experience on Whatsapp, to help and connect with consumers during pandemic

Estée Lauder have partnered with creative technology agency Rehab to become the first major beauty brand to launch a skincare experience through WhatsApp.  The innovative experience allows consumers to speak with ‘Liv’, an AI-based chatbot, that helps users build and stick to a personalised skincare regime. The launch is timely during the context of COVID-19 […]

Mars Petcare launches new Pet Health Pal to support pet owners during the pandemic

Mars Petcare launches new Pet Health Pal to support pet owners during the pandemic

Mars Petcare and AMV BBDO have launched Pet Health Pal, a new free online tool to answer dog and cat owners’ questions and concerns about their pets’ health during the current pandemic. AMV BBDO created a bot in partnership with the research and development centre, the Waltham Petcare Science Institute, which answers users’ questions via […]

Mental health app Flow joins ORCHA App Library

Mental health app Flow joins ORCHA App Library

Mental health startup Flow has become the highest scoring free depression treatment app in the ORCHA App Library. The inclusion means that many NHS trusts and healthcare professionals, who have their own bespoke App Library using the ORCHA platform, can now include Flow in their library and directly recommend it to their patients to reduce symptoms of depression […]

Cheil Worldwide’s HOPE TAPE sends faces of missing children to our doorsteps through 620 thousand delivery boxes

Cheil and Korean National Police Agency created a packaging tape carrying information on 28 long-term missing children

Cheil Worldwide’s HOPE TAPE sends faces of missing children to our doorsteps through 620 thousand delivery boxes

On International Missing Children’s Day (May 25), Cheil Worldwide and Korean National Police Agency (KNPA) announced the launch of HOPE TAPE campaign to help find long-term missing children. In South Korea, 661 children have been missing for over one year, and 638 of those have been missing for more than five years. Cheil created a […]

VCCP demonstrate the extreme lengths McLaren’s engineers went through to shed weight and add power to the new 765LT

VCCP demonstrate the extreme lengths McLaren’s engineers went through to shed weight and add power to the new 765LT

McLaren have launched a new campaign for the 765LT, the latest in the LT line of stripped back, raw and track ready McLaren supercars.  The campaign is the first produced in collaboration with VCCP who, since winning the competitive pitch last year, have been working to bring more of the brand’s heritage for technology, purpose […]

Would you choose to have cats eyes or a super-smart brain? AI and bioethics experts ask ordinary people

In the latest mini-documentary film for cybersecurity brand Kaspersky by Beta Alliance, 6 families are asked to debate the real-world consequences and ethics of having their bodies changed by technology

Would you choose to have cats eyes or a super-smart brain? AI and bioethics experts ask ordinary people

Beta Alliance, part of the Forever Beta Group, has brought together two of the world’s foremost bioethics and AI experts, one a self-proclaimed “Mad Scientist”, to introduce ideas for how humanity augmented by technology could change the world to three regular families.  Imagine Beyond: What If? from Forever Beta on Vimeo. The short documentary includes suggestions ranging […]

WT Gothic – New Font by Wunderman Thompson Creatives

Two Wunderman Thompson designers based in the. U.K. created a new font themselves for Wunderman Thompson, called WT Gothic.

WT Gothic – New Font by Wunderman Thompson Creatives

To do this, they studied the history of Wunderman and J. Walter Thompson’s respective origins, researching the past to define moments where each agency inspired growth as a brand. The designers looked at key design elements of the older timeframes (i.e.: building facades, advertisements, and fonts of the legacy agencies), using their inspiration to create one new typeface.  Key points about the process: Variability, sound, motion, and data were key considerations during development, all around inspiring growth.  Geography and […]

FAB Finalists of The 22nd FAB Awards Revealed!

FAB Finalists of The 22nd FAB Awards Revealed!

Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 22nd edition of their awards programme, which is focused entirely on work done for Food and Beverage brands.  The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes […]