ShowHeroes Group Acquires Vidds, Strengthening AI-Driven Video Creation Capabilities

ShowHeroes Group Acquires Vidds, Strengthening AI-Driven Video Creation Capabilities

ShowHeroes Group, a global leader in digital video advertising and CTV solutions, today announces the acquisition of Vidds, an AI-powered video creation and editing platform, for an undisclosed sum. Founded in 2020 by Ed Thomas and Andrew Walters, Vidds has gained recognition for simplifying and accelerating the video creation process, empowering creators with advanced AI tools […]

Nectar360 partners with Rokt to make online ad experience more relevant for Sainsbury’s and Argos customers

Nectar360 partners with Rokt to make online ad experience more relevant for Sainsbury’s and Argos customers

The partnership will enable non-endemic ad partners to present online customers with relevant offers at checkout Nectar360, which operates the UK’s largest and most recognised coalition loyalty programme in Nectar, and a Retail Media Network that spans Sainsbury’s and Argos has partnered with Rokt, the leading e-commerce company using machine learning and AI to make […]

KODAK LAUNCHES TOOL TO BREAK NEW GROUND IN THERAPY FOR DEMENTIA PATIENTS

KODAK LAUNCHES TOOL TO BREAK NEW GROUND IN THERAPY FOR DEMENTIA PATIENTS

“Memory Shots” helps dementia patients capture memories that were never shot on film, offering a major breakthrough in ‘photo reminiscence therapy’. Re-capturing cherished memories Photos are one of the most important forms of therapy to help dementia patients remember a moment in time and inspire them to talk. But not every cherished moment has a […]

SeenThis launches in Japan

SeenThis launches in Japan

SeenThis introduces more sustainable video advertising to the Japanese market, while increasing campaign performance. Adaptive streaming technology company SeenThis today announces its arrival in Japan with the opening of an office in Tokyo. With the move, SeenThis is expanding its presence in Asia, following the launch of several successful campaigns in Japan. Access to SeenThis’ […]

Utiq partners with mediarithmics to deliver deterministic, privacy-first, addressable digital marketing capabilities

Utiq partners with mediarithmics to deliver deterministic, privacy-first, addressable digital marketing capabilities

Enables publishers and advertisers to easily target and measure consented audiences at scale, while embracing the very toughest privacy standards Prisma Media is one of the first customers to explore and prove the value of this industry-leading integration Utiq, the European AdTech company with a unique telco-powered first-party identifier, is partnering with market-leading Customer Data […]

Driving Pharma Forward: An Agency’s Vision for UK Innovation.

Driving Pharma Forward: An Agency’s Vision for UK Innovation.

Vivanti, an award-Winning Life-Science Marketing Agency is set to transform the UK pharmaceutical and life sciences sectors, bringing a unique blend of medical expertise, strategic marketing, and AI-driven innovations – tailored specifically for the Life Sciences industry. Originating from a strong 14-year heritage in Europe as a marketing powerhouse, Vivanti now expands its influence across […]

VIOOH continues to innovate for OOH media owners with new audience-based visual planning enhancements

VIOOH continues to innovate for OOH media owners with new audience-based visual planning enhancements

Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, launched a range of intelligent programmatic OOH planning enhancements within the VIOOH Trading Manager platform. As OOH continues to grow and briefs become more specific, the new map-based planning capabilities from VIOOH provide interactive campaign visualisations showing real-time availability, giving media owners […]

Kiss and Learn: Duolingo’s Summer Campaign Turns Up the Heat on Language Lessons

Kiss and Learn: Duolingo’s Summer Campaign Turns Up the Heat on Language Lessons

Summer is the perfect time to take a break from the daily grind, unwind, enjoy outdoor activities, socialize, and maybe even have a summer fling. However, for language learning app Duolingo, all this fun presents a challenge: the distractions often lead its language learners to neglect their lessons. Amid the excitement of fun and the […]

impact.com Unveils Fully Customisable Customer Referral Solution, Empowering Brands to Build Authentic Trust with New Audiences

impact.com Unveils Fully Customisable Customer Referral Solution, Empowering Brands to Build Authentic Trust with New Audiences

impact.com/advocate helps brands build authentic trust with new audiences through their customer base, transforming loyal customers into motivated advocates impact.com, the world’s leading partnership management platform, today announced the launch of impact.com/advocate,  a customisable customer referral marketing solution that empowers brands to engage their customers effectively with tailored offers. With custom and highly engaging referral […]