M&C Saatchi has appointed Sereena Abbassi as Head of Culture and Inclusion, where she will be working closely with Victoria Fox, Chief Executive of LIDA and group sponsor of diversity and inclusion at M&C Saatchi Group. Sereena is Founder of All Here, an organisation that seeks to help agencies and brands think more critically about […]
Independent global marketing and media consultancy Ebiquity has announced the launch of its marketing technology consultancy practice Ebiquity Tech. Ebiquity Tech will provide an impartial advisory service in the areas of marketing technology and customer data. A core focus will be helping clients evaluate programmatic in combination with other marketing technology decisions and leveraging adtech, […]
Markus Noder, who joined Serviceplan Group as the Managing Director and Partner of Serviceplan International in 2013, has been appointed as one of the Managing Directors of the Serviceplan agency holding. He has been responsible for the internationalisation strategy of the group since 2011. The aim to promote internationalisation is highlighted by this appointment. Prior […]
M&C Saatchi, one of the world’s largest independent agency network, has started operations in Indonesia with immediate effect. Within Southeast Asia, M&C Saatchi Jakarta will complement the existing operations in Malaysia and Singapore. The agency will offer integrated marketing solutions including advertising, digital and social media marketing, mobile marketing, performance marketing, CRM, data analytics, […]
Merkle, a leading technology-enabled, data-driven performance marketing agency, has promoted Thomas Byrne to lead its agency operations across EMEA. In this role, Byrne will be responsible for leading Merkle’s ambitious growth plans for its agency offering in the region, including developing its strategic direction, market proposition, and key partnerships, such as Google. Since its first […]
Loco, the moving image division of loveurope and partners have recruited Tony Chamberlain as Head of Post Production and Madeleine Evely as a producer. Tony Chamberlain is an experienced advertising producer and post production consultant who was Head of Post Production for both Channel 4 Television and Red Bee Media (now Ericsson). Prior to that, […]
Creative agency Space are bringing a powder day to London – encouraging commuters to dig out their salopettes and book flights to the Alps with specialist ski airline, Swiss International Air Lines (SWISS). An interactive billboard at King’s Cross station will deliver on-demand snow, when prompted on twitter with #SnowNow. The experiential campaign targets the […]
YouAppi, a leading growth marketing platform for premium mobile brands, announced the launch of its Re-Engagement solution, created to maximise the value of all mobile users, whether acquired organically or through the YouAppi platform. YouAppi Re-Engagement was designed to work in tandem with YouAppi’s User Acquisition (UA) solution as part of its 360 Platform. It […]
January 23 sees the launch of Superunion, a next-generation global brand agency, offering clients access to a wider, more connected range of strategic and creative services. The new agency is led by Global CEO Jim Prior and Simon Bolton as Executive Chairman. Superunion has a network of 750 people, with 23 offices in 18 countries, […]
WARC, the international marketing intelligence service, has released its latest monthly Global Ad Trends report digesting up-to-date insights and evidenced thinking from the worldwide advertising industry. Focusing on advertising expenditure in 96 markets, this latest Global Ad Trends report includes key trends in spending patterns by media and geography since 2009, a round-up of 2017, […]