[KGVID width=”700″ height=”394″]https://marcommnews.com/wp-content/uploads/2017/11/GOO_NSPC001_060.mp4[/KGVID] GOOD Agency has created its first new integrated fundraising campaign with major UK children’s charity NSPCC after being appointed as its lead fundraising agency. The Christmas campaign juxtaposes the joy and magic usually associated with Christmas with the experience of a child who is being sexually abused and suffering in silence. It […]
Peru’s tourism body, PROMPERÚ, officially unveiled their new international marketing campaign – ‘Peru, the richest country in the world’ at World Travel Market, the UK’s most prominent tourism trade exhibition ‘Peru, the richest country in the world’ embraces a new concept for the term ‘wealth’, and reimagines what ‘being rich’ is really about. The campaign moves […]
For the first time, a hospitality group and an agency group are joining forces to create a communal working space in Germany. RUBY and the Serviceplan Group are launching a joint venture with their inaugural co-working space. The hotspot for creative and innovative work will be opened in December 2017 in a historic office building […]
The husband-and-wife team behind a thriving Scottish digital advertising firm have revealed plans to make Los Angeles their latest site for expansion. Tag Digital, a pay-per-click agency specialising in the global events and publishing sector, was established in Milngavie in 2011 by Craig and Laura Davidson. The company, which has offices in both Glasgow and […]
Lidl UK will tonight premiere its much anticipated 2017 Christmas advertising campaign, which is designed to showcase the retailer’s seasonal range under the slogan ‘Every Lidl Thing For Christmas’. Using insight from consumer research, the UK’s fastest growing grocery chain has created a multi-channel and multi-execution campaign to engage all the various festive personalities throughout […]
LIDA has created a new campaign for Royal Mail MarketReach the first to promote the media owner’s Programmatic Mail service. The agency’s brief is to build excitement, drive awareness and generate leads around Programmatic Mail, which offers brands the ability to retarget opted-in customers with a highly personalised item of direct mail, based on their online […]
This Sunday evening, Asda will reveal its 2017 festive campaign, Best. Christmas. Ever. Launching simultaneously across ITV, Channel 4 and Channel 5, the hero spot will give viewers a behind-the-scenes glance into the magical world where Asda Christmas treats are created – Asda’s very own Christmas workshop called The Imaginarium. The integrated campaign was created by Saatchi & […]
“These kids are always on their phones. They’re so disconnected.†Really? Egg Films’ Slim directed #ConnectYourWay, 1886’s vibrant new Cell C ad that celebrates all the ways the youth are actually more connected than ever. Exposure’s Rory O’Grady shot the ad, which was art directed by Keenan McAdam and edited by Joe de Ornelas at Left, […]
Yorkshire-based Katy Pollard has been recognised as one of the SAGE ‘Top 100 Global Business Influencers’ and attended an exclusive event to celebrate the achievement at The Shard in London on Wednesday 1 November. The list is a definitive ranking that highlights those individuals whose commentary and social influence help to drive ideas and change […]
Today, safefood, HSE and partners launch the START campaign, created by award-winning agency Target McConnells. Maintaining a healthy weight for children is a major health challenge on the Island of Ireland and this campaign is the first in a five-year public awareness initiative aimed at addressing this public health issue. The campaign was developed using […]
