Disconnected? Really? Not in Slim’s new Cell C ad

“These kids are always on their phones. They’re so disconnected.”


Egg Films’ Slim directed #ConnectYourWay, 1886’s vibrant new Cell C ad that celebrates all the ways the youth are actually more connected than ever.

Exposure’s Rory O’Grady shot the ad, which was art directed by Keenan McAdam and edited by Joe de Ornelas at Left, with Wondermerk adding all the quirky filters and effects you’d expect from a cellphone ad. Nola Williams had fun with the wardrobe, which was sponsored by adidas.  

#ConnectYourWay was conceptualised by 1886, with Stuart Stobbs as executive creative director and Caroline Crowther producing for the agency. 

Slim has also just released an unmissable director’s cut of Sine Metu, his Jameson ad with OpenCo about fearing a bit less and living a bit more. 


Source: Egg Films

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