Kwik Fit has chosen VCCP as their strategic creative agency following a competitive pitch. Starting in September, they will be working on a range of campaigns for the brand, including a 50th anniversary project launching in 2021. Founded in 1971, Kwik Fit provides extensive automotive maintenance and repair including tyres, brakes, exhausts, MOT testing, car […]
Following a competitive pitch, Govia Thameslink Railway (GTR) has appointed TMW Unlimited to deliver integrated marketing for the four train brands within the GTR franchise: Thameslink, Great Northern, Southern and Gatwick Express. The newly formed partnership will see TMW develop a new creative strategy for the portfolio, supporting GTR’s ambition to become the most customer-focused […]
In the spirit of help, NRMA Insurance and CHE Proximity are launching a new, purpose-driven brand platform called First Saturday. Created in partnership with NSW Rural Fire Service, NSW State Emergency Service and Australian Red Cross, First Saturday calls on Australians to dedicate the first Saturday of every month to helping first responders by doing […]
Drawing on Hamburg’s rich industrial heritage and reimagining its iconic knight, this new visual identity and packaging design reaffirms Holsten’s local reputation
Design Bridge London share details of their work rebranding iconic Hamburg beer brand Holsten, renewing local pride in a brand that was struggling. The striking transformation draws on Carlsberg Germany’s home city to reconnect Holsten with its honest, hardworking roots. Injecting a new sense of craft into the visual identity, Design Bridge have balanced heritage with […]
Vodafone announced that it has appointed former Net-A-Porter executive Lori Cunningham to lead digital and business development for its consumer smart technology business. In her new role, Lori will oversee the digital, e-commerce and business development teams of the Smart Tech group, taking on responsibility for driving growth and creating effortless digital e-commerce experiences. Lori […]
This report provides 5 Key considerations that retailers should implement.
Even as much of the world is (re)opening up, shoppers are indicating that there are some changes brought by the pandemic that will persist, according to a new global study from Momentum Worldwide, the world’s first global experiential advertising agency. The study reveals five key changes to consumer behaviour that retailers must understand and adapt to […]
Subcultures were once integral to British identity. But as punk reaches middle age and social channels like TikTok spark new trends, some people have questioned the relevance of subcultures today. However according to a new study by leading research and planning agency, The Nursery, subcultures are very much alive and thriving with more than half […]
· Data has become a political force as China and the United States battle over apps and info · Personal data use is emotionally driven; 55% of consumers feel disoriented and 48% feel violated when notified of a security issue with their details · 71% of consumers believe that they should have control over the security and privacy of their own personal information. · Data storage is now a fast-growing eco problem
Wunderman Thompson Intelligence’s latest report explores how, in response to rising consumer discomfort with the way personal information is tracked and traded online, a new data ecosystem is emerging; including a new value exchange for consumers, a fresh set of rules for brands and a repositioning of the digital identity as equal to the physical body. There’s a growing ethical problem plaguing consumers, […]
‘Support Your Local’ will see Britain’s #1 beer shine a light on the importance of the local pub Carling will return to TV screens this September, and run across social, VOD and radio from August, to champion the vital role local pubs play in communities throughout the UK
Carling, Britain’s #1 beer, is launching a new multi-channel campaign – ‘Support Your Local’ – to encourage people across the country to back their local pub. The campaign will initially launch across social, VOD and radio this week, with further activity planned for later in the month, before TV broadcast in early September. Support Your Local, developed by Molson […]
Droga5 London has created a global brand campaign for Setapp, a subscription service providing access to 190+ creative, productivity and maintenance apps for Macs, iPhones and iPads to help users complete any task. The new “Don’t Get Sidetracked. Get Setapp” campaign revolves around three comic films, directed by award-winning director Jeff Low, each showing the absurdly dramatic […]