Tesco Mobile has today launched a new brand platform, wryly spotlighting the advantages of being connected to the Tesco Mobile community. ‘It Pays to be Connected’ has launched nationwide across channels including TV, Social, Print and OOH. The first iteration of the campaign, created with BBH London, is a uniquely British take on Tesco Mobile’s helpfulness, […]
The child rights organisation ChildX, which works to stop paid sexual abuse against children, is now demanding legislation holding gaming companies accountable for taking measures to secure their platforms for children. The campaign also spreads information to the public and parents by illustrating how perpetrators can hide behind gaming avatars. Perpetrators are where children are. […]
Full-service advertising agency Deep Focus has launched a new round of creative for Aruba Tourism Authority that continues to showcase the positive emotional impact that makes traveling to the island unique. The work launches today and will run throughout the year. The integrative campaign will encompass North America, Latin America and Europe, with localized versions of ads adapted for […]
Effie UK and Ipsos analysis reveals that quality, independence and enrichment lie at the heart of aspiration today According to a new report, Evolving Aspirations: Navigating Status, by marketing effectiveness Effie and world-leading research and insights organisation Ipsos, what we find aspirational today is quality over flaunted wealth, and seeing ourselves as the keepers and […]
LiveScore, the global sports media business and one of the world’s leading real-time sports updates and news providers, today announces the launch of its innovative Audience Data Platform, ‘OnTarget’. The new product, which utilises Permutive’s 100% addressable Audience Platform, offers advertisers a transparent, privacy-compliant, and future-proof solution for accessing reliable and robust first-party audience segments. […]
Using an unmissable font made out of excrement, the campaign petitions for the eradication of sewage from British waterways In a UK election year when the power of voter opinion is at its peak, creative industry alliance Central Office of Public Interest (COPI) are galvanising the public to help prevent sewage dumping once and for […]
One of the UK’s best-loved sausage makers, HECK!, has unveiled a playful new brand platform designed to reinvigorate the category – sparking joy and excitement in a Gen Z world. What The HECK!, an adventurous brand experience developed in partnership with global design consultancy Elmwood, is designed to appeal to a younger audience by tapping into […]
In close partnership with creative agency Mrs&Mr, La Colombe is unveiling its new look alongside the debut of its new ready-to-drink line of Draft Latte, now in 11 fl oz cans and made with real milk and less sugar. Re-emphasizing the brand’s rich heritage while amplifying what it stands for, the delicious and frothy work […]
Brand storytelling and strategic advertising agency Fortnight Collective has created a social campaign to promote the return of client Noodles & Company’s Steak Stroganoff, one of the fast-casual chain’s most popular dishes. The national chain is known for spreading “Uncommon Goodness” with its globally inspired noodle bowls, best-in-class service, and values-centric culture. Every brand fan […]
In new instalment of the “Love is Messy” platform, Essity’s kitchen roll brand wants to reinforce cleaning as an act of love to create stronger relationship bonds with customers Kicking off this year’s wedding season, Essity’s kitchen roll brand, Plenty, is encouraging the nation to commit to clean for each other through a new campaign […]