Fan-focused experiences celebrate the highly anticipated sequel’s iconic style and energy The fashion world is abuzz, and The Coca-Cola Company is ready to make a statement. Diet Coke is joining The Devil Wears Prada 2, in cinemas May 1st, as an integrated beverage brand, placing one of Coca-Cola’s most iconic names at the center of one of the year’s most anticipated cultural moments. The brand will launch a fan-focused campaign designed to engage […]
Swedish snack brand OLW Cheez and Stockholm independent agency Kid have pulled off one of the more unexpected brand activations of the spring: a fully operational boutique hotel, located at the upscale address Stureplan 19 in central Stockholm, where the only guests are bags of cheez doodles. The concept, called Bågtique Hôtel (a portmanteau of ostbåge, the Swedish […]
Müller celebrates unique yogurt-eating rituals in latest campaign by VCCP Blue The nation’s favourite dairy brand, Müller, today unveils ‘You Know How You Like It’, a new campaign by creative agency of record VCCP, which celebrates the individual – and sometimes unusual – ways of eating a Müller Corner. ‘You Know How You Like It’ positions Müller […]
Meet Swifty; the spot cleaner running to take ‘Take Care of Staines’ during local elections Coinciding with the Spelthorne local elections, McCann’s latest campaign with RYOBI® is reimagining what it means to run a clean campaign focused on community action. McCann Birmingham has launched a UK-first integrated campaign for RYOBI® that reimagines a local election as a […]
Brilliant & Absurd Creative, Serves As High-Profile Branding Platform District Cannabis, an irreverently innovative cannabis company operating in Washington, D.C., and Maryland, is launching a bold, tongue-in-cheek campaign complete with a petition on Change.org calling on the White House to finally recognize what millions of Americans already know: 4/20 deserves federal holiday status. While the campaign begins in the […]
The latest Health Futures report from VML Health suggests the next big wins in health won’t come from science alone, but from turning breakthroughs into trusted, everyday experiences. Current trends are expanding the opportunities for health brands to engage people in the in-between moments that surround clinical care. With health systems under pressure like never […]
The independent agency debuts a new creative platform that also extends to Mighty Patch Original, featuring personified pimples who simply can’t win Creative agency Humanaut has launched a new campaign for Hero Cosmetics, the skincare brand best known for the #1 best-selling acne patches in the market. The campaign introduces Hero Mighty Shield, an invisible liquid patch […]
Sainsbury’s Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty scheme, has partnered with Uber so members can use their points for Uber and Uber Eats. The addition of Uber to Nectar’s over 500 big brand partners has created a new reward category for the loyalty programme. It marks the first time Nectar […]
Marmite has launched a new advertising campaign encouraging more people to cook with the British savoury spread, famously known for its polarising ‘love it or hate it’ taste. The print and out-of-home campaign, titled ‘Dishes of Love and Hate’, features close-up images of delicious-looking, styled meals, all cooked using Marmite as a key ingredient. But […]
By Frédéric Vaulpré, Senior Vice-President Glance Across the TV industry there are theories about the forces reshaping it, from cord-cutting and streaming fatigue to the gradual erosion of cinema-viewing. But spend a week in Los Angeles meeting the people who run these businesses, and a more nuanced picture emerges… It’s an industry undergoing profound, costly […]
