Marketing Leaders Must Develop Contingency Plans to Address Changing Customer Needs and Disruptions to the Workplace, Events and Tactics
Chief marketing officers (CMOs) and marketing leaders face an uncertain and rapidly evolving situation as a result of the coronavirus, and they must take an aggressively proactive approach to preparing their organization for disruption, according to Gartner, Inc. “CMOs who wait for shifts in customer perceptions and needs, interruptions to supply chains and operations, or […]
DocuSign announced Rob Giglio as the company’s new chief marketing officer (CMO). Rob was previously with Adobe, where he helped architect the growth strategy for Adobe’s self-service cloud business and oversaw significant international expansion. As CMO, Rob will own all demand generation, self-service sales, digital, creative, and brand functions for DocuSign. Source: DocuSign
WPP’s media investment group GroupM has appointed Ashutosh Srivastava as CEO of Asia Pacific. Ashutosh will be based in Singapore and take responsibility for all other GroupM Asia Pacific markets, excluding China, Hong Kong and Taiwan. Srivastava joined WPP in 1997 in India with J. Walter Thompson, leading the Unilever relationship until 2001. He was […]
A new study has revealed that female stereotypes in advertising are declining: only a quarter (28%) of UK women now say they feel pressure from ads to look and act a certain way, compared to 49% in 2017. Overall, a quarter of the UK population thinks the perception of women in both society and ads […]
Kenwood, a leading brand in food preparation, has today unveiled a major new brand platform and campaign, ‘Kenwood Can’. The campaign was developed in partnership with creative agency M&C Saatchi. It is the first work to launch since M&C Saatchi’s appointment as Kenwood’s global creative agency of record earlier this year. The push, which will run across TV, […]
Not every child is born into an unconditionally loving family that nurtures and develops their true potential. But every child deserves a touch of care. It is only through care that our children are given a chance to rise above their circumstances and add meaning to their lives. Vicks has partnered with Springbok Captain Siya […]
VERY_BEING_30_EDIT25__2020_03_06__1500 from St Luke's on Vimeo. The story of a dad committed to helping his monster-loving daughter meet the dress code at a princess party features in the latest St Luke’s work for Very.co.uk, created to communicate the retailer’s new ‘You can say yes when it matters most’ positioning. In the first television ad of […]
The photographic collection that portrays the other side of the Venezuelan refugees and immigrants’ story.
Alongside Gregg Segal, a recognized American photographer and author of the series
“Daily Bread” where he portrayed the daily diet of children around the world,
under a unique style based on each of their culture.
We decided to create the opposite, the “Undaily Bread”project, an audiovisual collection that portrayed the reality of the journey of hundreds of refugee and migrant mothers that every day cross the border seeking for protection and a better future for their child’s. UNDAILY BREAD tells the story of five refugee families that left everything behind to […]
Brand communications agency, 438 Marketing has bolstered its impressive client list with the addition of multinational food, snack, and beverage corporation, PepsiCo. The Knutsford based agency, now entering its 15th year, has been appointed to support the delivery of numerous internal communications programmes for PepsiCo’s pan-European Insights department. This month also sees 438 beginning work on a new […]
The coronavirus and its implications could cause distress, anxiety and emotional health problems to people working across adland, according to NABS, the support organisation for the advertising and media industry. That’s why NABS’ experts are now issuing guidance for employees and employers, to help them through what could be months of disruption as the UK attempts […]
