Global WPP media agency Mindshare today announces the launch of the Tommy’s Midwife Voice Skill as part of its partnership with pregnancy research and information charity Tommy’s. The Skill, initially available on Google and Amazon smart phones and speakers, is able to answer a wide range of personal questions that can cause many pregnant women anxiety or […]
“We Are the Countervirus”, meant to help promote practices to minimize the spread of the coronavirus. Independent agency, Madwell, launched it in collaboration with digital outdoor trade association DPAA Global. The campaign will be running starting this week in the US, Canada, United Kingdom, Mexico, Brazil and beyond, via digital media and a variety of digital OOH, ranging […]
What does it mean for established TV platforms? Pay TV platforms face a dual threat from SVOD services. First, there is a decline in viewing caused by the streaming services and second, the downward pressure on prices as SVOD offer a lower cost alternative for consumers. In response to this, we are seeing Pay TV […]
Genocide Targets wants to draw attention to the high number of deaths among the black population in Brazil
Coronavirus will contaminate a large portion of the population, disrupt production chains and plunge economies into unprecedented chaos across the planet. In Brazil, this gruesome outlook will be even greater among the black population that is massively at the base of the Brazilian social pyramid and is the target of murders or abandonment that lead […]
School unveils new ad campaign and brand identity with pro bono help from Brave, Essence, Clear Channel, MailOnline and Metro
Brixton Finishing School, a ground-breaking 10-week digital creative and digital accelerator programme, today announces a pivot to virtual lessons in response to the Covid-19 outbreak. The school, which offers a lifeline for under-represented groups by providing skills through real-world advertising experiences, has brought forward the move by a year, enabling under-served communities across Britain a […]
This weekend, Ocean Outdoor’s Our Local Heroes campaign broke across 12 of Ocean’s cities and appears on Landsec’s Piccadilly Lights in London this week. Our Local Heroes focuses on all the professions that are on the front line, keeping our cities going. The campaign is supported by a series of straplines which reference each city […]
MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing Communications industry and Jos Harrison, Global Design Strategy Director at Reckitt Benckiser is exactly that. Meet Jos here:
Give us a brief insight into your career so far? It’s been quite varied – after training as a product designer, I spent time running my own consultancy before a brief stint in marketing – then moved to commercial interior design and wayfinding. The client base of the agency I worked for meant that I […]
NABS will continue to operate its support services during the coronavirus outbreak to colleagues across industry. Many of NABS’ services are already available online and via phone and video calling. All of its staff are now based at home following a successful trial of company-wide remote working. The move follows the latest government guidelines regarding […]
New consumer sentiment analysis shows the impact that the spread of the global Covid-19 virus is having on UK brands, from private healthcare to social media. Private healthcare firms, such as HCA, are experiencing the most significant drop in consumer sentiment, according to data intelligence gathered by brand management agency proquo ai. Stockpiling has seen consumers turn […]
To help raise awareness about the care needed to avoid the infection and spread of the coronavirus, GUT and Mercado Libre designed an alternative logo, in which the shaking hands are replaced by an elbow bump. Since last friday, the brand changed the logo at all its points of contact from the e-commerce platform to LinkedIn, for as long as necessary. “Mercado Libre is a […]
