...to thank frontline workers for their hard work during COVID-19.
The social-led campaign, which asks fans to nominate frontline workers for front row seats, has been live across the Super Rugby competition in NZ since June.
Says Simons: “Frontline to the Front Row kicked-off with the Auckland Blues, who were big fans of the idea from the start. Once we had them on-board, the Highlanders, Hurricanes and Chiefs were quick to follow.” “The campaign has been incredibly well-received by the fans, leading the Blues to continue participating for every home game […]
Following the completion of its merger with Kapten, FREE NOW has become Europe’s No.1 taxi app – and the first ride-hailing service in London to bring black cabs and private hire vehicles together on one app. To support its launch, Recipe has developed and created a ‘very large’ launch TV campaign, featuring a 50-foot woman skating […]
As the 2020/21 football season prepares for kick-off, Panini is launching its official Premier League Adrenalyn XL trading cards with a new campaign from Dark Horses. The agency won the project in May. The campaign, which breaks on TV on September 3rd, showcases the timeless anticipation and excitement collectors feel when they get their hands […]
As people seek creative ways to stay active and safely engage with family and friends in our new virtual world, streaming audio continues to own the moment. Audio is primed for this moment, providing marketers with a flexible and easy-to-use creative storytelling channel. Today, Spotify x announce the launch of The Michelob Playlist Maker on Spotify in Canada, the […]
The first work from Trevor Robinson’s Create Not Hate initiative will be premiered to coincide with the Notting Hill Carnival weekend. Two films will be premiered in a cinema at the heart of the Carnival route on the Friday 28th August as part of a multi-media campaign that includes digital display, press, posters, t-shirts and face masks. […]
Co-op has combined the scale and reach of out of home with the performance capabilities of social and mobile display to create a powerful location-first advertising campaign to drive awareness of the “Co-op Health” NHS repeat prescription service, whilst encouraging registrations via the website or app. The highly targeted campaign is running across England and […]
Cheil WW Romania has created an immersive 3D video experience reflecting the harsh reality for cancer patients and palliative care system support as hospitals clear beds to make space for Covid-19 patients. As the pandemic hit Romania, hospitals scrambled to make more ICU beds available and as a result, hundreds of terminally-ill patients without a […]
TAKUMI’s new creative arm ushers in the next generation of influencer marketing to craft the future of branded content
TAKUMI appoints Jim Meadows as Chief Strategy Officer to lead TAKUMI X
TAKUMI, the world’s leading influencer marketing business, today announced TAKUMI X: a new creative division with a creator-led approach to influencer marketing. Backed by TAKUMI’s heritage from over five years of delivering award-winning influencer marketing campaigns, TAKUMI X is enabling brands to work closer than ever before with creators to produce innovative and culturally relevant content. Designed […]
- Make up brand appoints Havas Media Manchester following a strategic review
- Collection Cosmetics also tapping into Havas’ unique village proposition with appointment of Red Havas for PR services
Collection Cosmetics, the award-winning affordable make up brand, has appointed Havas Media Manchester as its media agency following a strategic review. Havas Media Manchester will now partner with Collection Cosmetics to harness media in order to raise awareness of key product launches amongst a core audience of 16 to 34-year-old make up lovers, and ultimately drive […]
Global sexual wellness brand Lovehoney is running outdoor adverts in key location across London after winning the creative space in Ocean Outdoor’s Crucial Creative Competition. The ‘Light Relief in Lockdown’ campaign was created for Lovehoney by Brave. The two week campaign runs from now until September 8 on digital display boards located at the busy Gypsy Corner […]
