Buzz Bingo has appointed MSQ as its lead marketing communications, media planning and buying agency after a competitive pitch. The Gate, MSQ’s advertising agency, will lead the creative and brand strategy whilst media planning and buying will be handled by Walk-In Media, the MSQ-backed media agency launched last year by former Blue449 CEO Simon Davis. […]
Sky Media today announces a bespoke broadcast partnership, featuring Jamie Redknapp, with the feelgood car buying service heycar. Through its first TV partnership, the challenger automotive brand aims to drive consideration among its audiences and accelerate its market position by showcasing its feelgood creative content across similarly uplifting programming on Sky channels, including A League of Their […]
Out There Media appoints industry leader Donald Mokgale as CEO of Sub-Saharan Africa
Out There Media (OTM), a global leader in mobile advertising and data monetisation, has today announced that it has appointed Donald Mokgale as its new CEO for Sub-Saharan Africa who started his position on 1st September 2020. Donald will be responsible for the overall P&L of the region, driving sales growth by working closely with brands and […]
DIESEL announces the launch of its Fall 2020 campaign, which is rooted into one of denim’s key, longstanding elements: memory. Denim gets better with experience and becomes a sort of wearable record of the times you’ve had. The pen marks on the pocket? Doodles during a long flight to a faraway location. The scrape at […]
Best performing businesses saw week-on-week revenues grew more than 50% from early April Paid search marketing spend up by 50% since May After an initial downturn, paid social marketing budgets now 15% higher than this time last year Businesses increasing social marketing budgets during lockdown saw revenues more than double
UK e-commerce companies have seen significant growth, both in revenues and repeat orders since lockdown. Firms report average annual revenue increases of more than 15% since April in line with the shift to online retail. The study led by global M&A advisory firm Clearwater International and consumer data specialists Conjura analysed the financial performance of 21 mid-market UK e-commerce businesses ( […]
YesAuto, the new online marketplace for new and used cars, is launching in Europe with an integrated brand campaign created by UNLIMITED agencies, TMW UNLIMITED and Fever UNLIMITED. Specialising in new and used car buying, user and expert reviews, and VR technology, YesAuto is a one-stop site that aims to put the enjoyment back into finding a […]
Following the recent launch of Posterscope’s ECOS NOW programmatic platform, Asda has jumped on board and deployed programmatic out of home activity to drive awareness of where it supplies the cheapest fuel prices across the UK. The move from Asda complements the new functionality of programmatic DOOH activation which is picking up pace across the […]
Innovate UK funding sees Say It Now team up with Global’s DAX to enable people to donate to chosen charity with a simple Alexa command NSPCC, RNIB, Crisis, Macmillan Cancer Support and Global’s Make Some Noise sign up DAX on board as official media partner
Some of the UK’s leading charities are set to benefit from a new partnership that enables donors to pledge money quickly, securely and easily through Alexa-enabled devices. Award-winning voice technology company, Say It Now, has teamed up with digital advertising exchange DAX to enable people to respond directly to radio advertisements on their smart speaker and […]
We Are Social France’s new ‘Greetings from England’ campaign for Assassin’s Creed Valhalla – the next instalment in Ubisoft’s Assassin’s Creed franchise launching on November 17 – features a journey of discovery through ninth century England. Created and shot in the style of a traditional tour operator’s travel campaign, the first in a series of ads […]
Following the recent news of IAB status approval, and the integration with Smaato, leading in game advertising platform, Adverty, announces the creation of a first of it’s kind seamless in game ad solution called InMenu™. Programmatic is often too focused on performance and CTR, and this announcement from Adverty delivers an in-game advertising unit which gives branding opportunities, and more […]