User consent and identity will be used interchangeably Isaac Schechtman Senior director of product strategy at BidSwitch As more laws around consumer privacy emerge and the concerns of the general populous about tracking grow, user consent and identity will become synonymous, used interchangeably in conversation. This narrative may be spread, both deliberately and inadvertently, as it […]
to raise awareness and funds for vulnerable people at this difficult time
WLM (West London Mission) – a charity empowering people affected by homelessness poverty and trauma to make positive changes in their lives – is launching a new campaign to raise awareness of their work and the people they help. In a series of banner ads, the new awareness campaign, which is being launched in partnership with Akiko Design, […]
SPORT IS BACK ON, AND TENNIS COURTS ARE OPEN ACROSS ENGLAND IN ALL TIERS
LTA LAUNCHES #WEATHERTHECOURT CHALLENGE TO KEEP THE NATION ACTIVE THIS WINTER
The LTA and The&Partnership London launch Weather The Court. As lockdown restrictions ease across England this December and tennis courts reopen across Great Britain (within government guidelines), the LTA is encouraging the nation to stay active, get outside and #WeathertheCourt. The LTA wants to refute the myth that tennis is strictly a summer activity and is […]
Phil Cowdell has taken on the newly created position of CEO Mediaplus Americas in November 2020. Based in New York, Cowdell is tasked with the expansion of Mediaplus Group's international offering across the North, Central and South America. For the US market Cowdell will work side by side with Erik Dochtermann, CEO MODCO/Mediaplus, in the New York House of Communication.
The Mediaplus Group is taking a new step towards internationalization and is particularly focusing on North, Central and South America with the appointment of Phil Cowdell in a new role as CEO of Mediaplus Americas. Cowdell is an experienced industry leader, bringing to the Mediaplus Group more than three decades of experience from a range […]
Kinetic, the leading global out-of-home agency that is part of WPP, announced the appointment of Keith Kaplan as Global Chief Executive Officer. Kaplan is well-regarded as a strategic advisor at the intersection of digital and out-of-home (OOH) with a strong focus on innovative ways to drive success for clients. Kaplan takes over from Marc-Antoine de […]
Pitching against several London agencies, Ogilvy Social.Lab wins brief to turn Volleyball into a global brand
The International Volleyball Federation (FIVB) has selected WPP’s Ogilvy Social.Lab as its lead strategic and creative agency to run its global brand communications and global media strategy and planning leading up to the 2022 Volleyball World Championships – after a pitch between 17 agencies, including London’s Saatchi & Saatchi and AKQA (soon to be AKQA […]
Today YouTube announced its Christmas Ads leaderboard, with a few surprises within the top 10. 2020 has been a year full of the unexpected, and this year’s Christmas leaderboard is no different with Smyths Toys hitting the top spot previously held by John Lewis. The top five positions are held this year by JD Sports, Aldi, […]
New Marvel Comic Book, in Collaboration with Doner, Features Real-Life Stories
If 2020 has cemented anything, it’s that real heroes don’t wear capes; they wear scrubs.Allegheny Health Network (AHN) and Marvel Comics agree. Marvel, the iconic media brand, has collaborated with AHN to celebrate real-life healthcare heroes through a brand-new comic book, developed together with advertising agency Doner. Today, AHN is introducing The True Nurse Stories, a new Marvel comic book about real-life nurses […]
Independent global media advisors, MediaSense’s Media 2020 study, finds media transformation has been accelerated due to COVID-19, with brands having to work in more integrated and consumer centric ways, however agency models are still lagging behind clients’ expectations. This latest industry-leading Media 2020 report surveyed over 100 global marketers consisting of CMOs and Directors, providing a barometer for […]
Looking at trends that will define media, tech and marketing in 2021, amp – world-leading sonic branding agency – has earmarked the four key audio technology trends that we need to be listening to. Based on interviews and interactions with more than a hundred leading brands, amp has identified the areas of sonic branding and tech innovation […]
