Havas Media has announced the appointment of Andrew Darby as Managing Partner. Darby joins following six years at Manning Gottlieb OMD, where he was most recently Client Business Director, leading the John Lewis & Partners business. He oversaw media strategy and execution for a number of award-winning initiatives, including the 2017 and 2018 John Lewis Christmas […]
Created by VCCP, the ‘Joy + Missing Out’ spots are immersive, mixed media films which combine a live action cast with puppets and animation to create a completely eclectic world of joy. JOMO might sound like a bit of a contradiction – how can you be “Missing Out” and yet still filled with “Joy”? The films […]
COVID-19 continues to disrupt our world in a host of ways. However, some of the most disproportionately impacted are students in low-income communities. Studies show that this demographic has always faced barriers to education – since the pandemic, these barriers have been significantly amplified. To help combat these challenges, Pathways to Education – a national, […]
Almost half social media users feel under less pressure to portray unrealistic image of life since lockdown
46% of men are opening up about personal struggles on social media
Funny videos are widely shared by all generations, Gen Z drives sharing of memes
Facebook is the top social platform for helping people feel connected
Almost half (42%) of social media users in the U.S. and UK say that they are under less pressure to portray an unrealistic image of their life during the Covid-19 pandemic and corresponding lockdowns, according to 2,419 internet users surveyed in the U.S. and UK by GlobalWebIndex and We Are Social. In contrast, only 23% […]
Podcasts today reach 1 in 3 or 100 million Americans (A12+) every month and listeners now spend over 30-minutes per day listening to podcasts2. On Spotify, we are seeing podcast consumption grow triple digits year-over-year3. Yet despite the high rates of engagement and the intimacy of the medium, investment in podcast advertising (less than $1 billion […]
To demonstrate the problem of menstrual precariousness, the Règles Élémentaires TVC features a weather report with the presenter absent from the screen
For the first time in the history of French television, a TV presenter is absent from the screen during her scheduled weather forecast, an absence designed to highlight the work of French organisation Règles Élémentaires, who help women suffering from menstrual precariousness. The 3 TVCs created for Règles Élémentaires and its agency Serviceplan France is […]
Vinted, Europe’s largest online C2C marketplace dedicated to second-hand fashion, is making its first foray into the UK market since 2018 with a brand new TV spot. The campaign sees Vinted encouraging the nation to declutter their wardrobes with the slogan “If you don’t wear it, sell it!”, in line with their mission to make second-hand fashion the […]
The FAB Awards provided a bit of much needed cheer this week with the 22nd Edition of their Awards streamed “online” due to the Covid situation. The beautiful and exclusive Hurlingham Club in London was swapped for a “virtual” Awards Presentation streamed exclusively on YouTube in honour of the Finalists and Winners of The 22nd FAB Awards! FAB extended and […]
Burger King have been named The YouTube FAB Brand / Marketer of The Year at the 22nd edition of the International Food and Beverage Creative Excellence Awards (The FAB Awards), bagging an impressive 4 x Gold FAB Awards and 2 x FABulous ( Best in Show ) Trophies at The Awards The calculations included the brand’s performance at both the […]
As part of Pride celebrations this year, Global Pride is organizing the first international virtual Pride festival to be hosted on Animal Crossing, the popular social simulation video game series. The festival is one of the activities supporting Global Pride 2020, which was launched this year on April 1 as a partnership between InterPride, the […]