London-based, Coolr has been appointed Social Media Agency of Record for The Nurse Heroes – a new philanthropic initiative to support and honour front line health workers in the US and across the world. Coolr’s brief will include the global activation of ‘Nurse Heroes Live!’ – an all-star concert produced by 19-time Grammie Award winner, Emilio […]
With access to football games and live sporting events limited this year, Audi, as part of its sponsorship of Tottenham Hotspur, has launched a campaign to help football fans get inside the mind of Head Coach Jose Mourinho. ‘Leading by Example’ is an intimate conversation that combines elements of a TED Talk and a post-match […]
baggl strives to help up to 300 small businesses during the tough months ahead, with its innovative SME grant initiative, supported by AdSmart from Sky
Amidst the chaos of the Covid19 Coronacoaster, innovative start-up baggl.com has pledged £1 million worth of its barter trade credits to help support other SMEs during the latest national lockdown and beyond, with match-funded TV advertising grants with a value of £3,500 per applicant. This exciting initiative is being supported by AdSmart from Sky, as […]
By Callum McCahon, Strategy Director, Born Social.
“Leading with a social media campaign at Christmas? Previously, this idea would have gone down about as well as telling a room full of children that Santa isn’t real.” Ah, it’s Christmas campaign season again; the highlight of the marketing year. We knew they were going to look different this year, how could they not? […]
By Shazia Ginai, UK CEO, Neuro-Insight
Every year, British people turn their attention to the TV screens in anticipation of the first Christmas advert to drop as a signal that the festive season is upon us. This year, despite the pandemic restrictions and constraints when it comes to filming, marks another season filled with emotional and creative Christmas adverts. Our research […]
Brands Will Waste 99.9% Of Banner Advertising Spend This Year
Brands will waste 99.9% of digital advertising spend on digital banners, this is according to the findings of an independent report published by business messaging intelligence experts, Mobilesquared. This highlights the extremely poor return on investment achieved by digital banner advertising today—for every $1 million invested, just 0.1%, or $1,000 derives value for brands, resulting […]
Every day, 19 million images of child sexual abuse are spread online
On the European Day on the Protection of Children against Sexual Abuse (November 18), Wunderman Thompson Antwerp, a WPP agency, is proud to launch #catsforkids, a new social media campaign launched to create awareness of online child sexual abuse and stopchildporno.be, a website where people can report online images of child sexual abuse. Through their in-depth research, […]
Wireless today announces its latest high profile signing: Graham Norton will join Virgin Radio UK to host a flagship weekend show – on Saturdays and Sundays. The much-loved broadcaster last week announced he was stepping down after a decade at BBC Radio 2. His new weekend shows on Virgin Radio will launch in the new […]
The UK is watching less TV now than 10 years ago, but on more devices and platforms One in five Brits prefer to watch TV by themselves Research suggests that minorities and people with disabilities are still underrepresented in the TV industry Televisions have been through an incredible transformation since their first creation, but have […]
To promote their comeback in 2020 Swedish indie sensation Bye Bye Bicycle changed the name of all their songs and albums on Spotify. Probably pissing off Spotify in doing so. They are the first band in the world to make this spectacular move. The Spotify Parenthesis from Milk on Vimeo. Turning our old songs into […]