Deutsche Telekom’s “Connected Underwear”

Deutsche Telekom’s “Connected Underwear”

To celebrate the launch of Deutsche Telekom’s “Connected Underwear” across Europe this Valentine’s Day, Saatchi & Saatchi’s reception was turned into a phone-free love zone. Alongside mannequins wearing the phone-blocking smart pants was a flower wall, a magenta bed, branded condoms as well as ‘chastity belt’ phone covers – encouraging everyone to make love, not […]

DUREX Rails Against ‘Repressive’ Sexual Conventions With Sex Positive Brand Relaunch

-durex aims to position itself as a ‘mainstream activist’ against stigmas and taboos; will instead showcase the ‘positive reality’ of sex-

DUREX Rails Against ‘Repressive’ Sexual Conventions  With Sex Positive Brand Relaunch

Durex today unveils a major new positioning and visual identity, railing against sexual taboos, stigmas and outdated, non-inclusive attitudes. Devised by Durex’s global creative agency Havas London, it marks a significant development in its marketing strategy, one that will see the 91-year-old brand challenge the unrepresentative and damaging sexual conventions prevalent throughout society. Durex marketing […]

Industry creatives challenge lack of LGBTA+ representation in Valentine’s Day cards

Industry creatives challenge lack of LGBTA+ representation in Valentine’s Day cards

A team of global creatives have teamed up to launch a series of inclusive Valentine’s Day cards to challenge the lack of LGBTQ+ representation in greeting cards. Working in collaboration with US-based LGBTQ+ charity GLAAD, the project is the mastermind of The Gate London creatives Beth Grace and Hannah Cunningham, and features 16 unique designs […]

From Lover, With Love

From Lover, With Love

Royal Mail unveils its ‘Valentine’s postbox’ in the most romantic village in the UK, Lover.   The postbox is decked out in romantic designs, including Cupid’s bow and arrow. It will be decorated during February for lovers to visit and send post from. A small village in Wiltshire, Lover is close to the county border […]

Husqvarna teams with Stendahls to launch Timber, a dating service for tree lovers

Husqvarna teams with Stendahls to launch Timber, a dating service for tree lovers

The client Husqvarna wanted to celebrate and honour the love for the forest that’s shared by many users of their products. So for 2019’s Valentine’s Day, Stendahls created Timber –  a dating service matching tree lovers with beautiful trees around the globe. Timber is a tongue-in-cheek spoof of modern dating services: instead of swiping between […]

Heart-broken Britain falls out of love with Valentine’s as it becomes a ‘day for fools’

Heart-broken Britain falls out of love with Valentine’s as it becomes a ‘day for fools’

14th February is a day which has become synonymous with a sea of red roses up and down the country, extravagant proposals and pledges of undying affection. However, according to new research from Walnut Unlimited, this love affair is now officially over.  According to the research, which questioned 2,053 people over the age of 18 from across Great Britain, 64% will […]

Digital agency Waste looks for new love this Valentine’s Day

Digital agency Waste looks for new love this Valentine’s Day

Creative digital agency, Waste, are advertising for a new squeeze in an unusual way this Valentine’s Day, stating they are looking for a “fearless partner” with badly photocopied, tearable posters. The agency, known for their work for clients such as Supercell, Nintendo, Warner Bros, British Gas and Camelot, targeted potential new clients with individual analogue […]

Smith&+Village Reveals its Stylish Take on Valentine’s Day with a New Own Label Range for Harvey Nichols

Smith&+Village Reveals its Stylish Take on Valentine’s Day with a New Own Label Range for Harvey Nichols

In its first departure into seasonal products and swiftly following the successful rebrand of its Own Label food collection, Harvey Nichols has released a range of luxury gift products for Valentine’s Day, with design by creative and strategic branding partnership Smith&+Village. Building on the high-fashion identity developed for the Harvey Nichols food collection by Smith&+Village […]

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