In Nike Ad, Famous Athletes Become A ‘Human Printing Press’

To get people interested in sports in Turkey, Nike got Didier Drogba, Birsel Vardalı, Burak Yılmaz, and other famous Turkish athletes to make a “human printing press”.

In this viral video, each athlete uses his or her abilities to power a printing press—cyclists power a machine which loads paper into a printer, while a skater rides on his board over each poster to print glow-in-the-dark text on it.

Through this ad, Nike shows that each person is essential in the creative process, championing the idea of teamwork.

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