Droga5 London creates ‘The Tide’ identity and launch campaign for Greenwich Peninsula

Droga5 London creates ‘The Tide’ identity and launch campaign for Greenwich Peninsula

Droga5 London has developed the brand identity and launch campaign for London’s first cultural riverside linear park on Greenwich Peninsula. Working with Greenwich Peninsula, London’s new creative neighbourhood, Droga5 London was responsible for naming the new outdoor destination, The Tide. Droga5 London developed the visual identity and campaign assets for the launch, including Turning Tides […]

Graffiti art shows that sidewalk curbs without ramps become walls for wheelchair users

Graffiti art shows that sidewalk curbs without ramps become walls for wheelchair users

According to the latest census, published by IBGE in 2010, more than 45 million people stated that they had at least one type of disability. The report also showed that, in São Paulo, the largest city in Brazil, only 9% of sidewalks are wheelchair-accessible. Since then, improvements have been made but people with physical disabilities do not […]

LIDA creates ‘Own the Controversy’ ad campaign to promote Christie’s auction of Jeff Koons’ Rabbit sculpture

LIDA creates ‘Own the Controversy’ ad campaign to promote Christie’s auction of Jeff Koons’ Rabbit sculpture

Customer agency LIDA, part of M&C Saatchi Group, has launched a major new multichannel, multimarket advertising campaign for auction house Christie’s, to promote its auction of Jeff Koons’ seminal sculpture, Rabbit. The push was created following a competitive pitch. The bold, playful campaign, which aims to create a swell of conversation around the auction and […]

Here Design combines art and hospitality in identity for The Fife Arms, Braemar

Here Design combines art and hospitality in identity for The Fife Arms, Braemar

The Fife Arms, owned by internationally-renowned gallerists Iwan and Manuela Wirth (founders of Hauser & Wirth) has opened in Braemar, Scotland, with branding by London-based studio Here Design. A reimagined Victorian coaching inn, The Fife Arms is a 46-room property that brings together Scottish heritage, craftsmanship and culture with world-class contemporary art and a strong sense […]

J. Walter Thompson Amsterdam uses data and technology to bring back the voice of Rembrandt

J. Walter Thompson Amsterdam uses data and technology to bring back the voice of Rembrandt

On February 28 at Amsterdam’s most famous museum, the Rijksmuseum, the voice of Rembrandt was unveiled. A group of experts, working together with ING Bank, has used voice technology, research and data to recreate the painting techniques, personality, language and voice of the Dutch master. The results are featured in ‘The Rembrandt Tutorials’, as narrated […]

Winsor & Newton launches “Expert Colour. Endless Possibilities” campaign

Winsor & Newton launches “Expert Colour. Endless Possibilities” campaign

Winsor & Newton, the fine art brand, have unveiled an international campaign highlighting the limitless artistic and creative potential of their products. The integrated campaign created by TMW Unlimited, called ‘Expert Colour. Endless Possibilities.’, launches a new creative positioning for the brand and spans across online ads, social channels, press and in-store. The video content […]

Teek Mach’s Grisaille to be performed at the Sundance Film Festival as part of the New Frontier Section

Teek Mach’s Grisaille to be performed at the Sundance Film Festival as part of the New Frontier Section

Grisaille, the two-part mixed reality (MR) painting experience created by experimental artist Teek Mach, will be performed during the 2019 Sundance Film Festival. The piece is included among the New Frontier section, Sundance Film Festival’s curated collection of media works from creators pushing artistic innovation across new mediums that include VR, AR, MR and AI. […]

M&C Saatchi launches Visual Diet initiative to debate how unhealthy images affect mental health

M&C Saatchi launches Visual Diet initiative to debate how unhealthy images affect mental health

What’s your diet? Wholesome, healthy, naughty, gluttonous? What’s your visual diet? Narcissistic, retouched, sexualised, addictive? We are force-fed tens of thousands of images every day. Many are hyper-retouched, sexually gratuitous and highly addictive. M&C Saatchi want to make people aware that, just like you are what you eat, what you see affects your mental health. Through this campaign, they […]

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