The Premier League is seeking its first creative agency as it undergoes a major brand overhaul.
For the first time in its 23-year history, the Premier League will operate without a corporate sponsor from next season. It is looking at how best to maximise a “clean” brand.
Agencies have been contacted directly with a brief to help plan and execute a brand campaign in time for the start of the new season in August.
The Premier League is flush with cash after last year’s TV rights auction brought in £5 billion from Sky and BT – a 60 per cent increase on the previous deal. Football chiefs are thought to be keen to promote the brand aggressively ahead of the 2018 auction.