David James Reminds Football Fans To ‘Avoid Bet Regret’ As Premier League Returns

NEW TACTICAL CAMPAIGN FROM BEGAMBLEAWARE AND THE SAFER GAMBLING BOARD

David James Reminds Football Fans To ‘Avoid Bet Regret’ As Premier League Returns

BeGambleAware, the initiative from independent charity GambleAware and The Safer Gambling Board, whose mission is to keep people safe from gambling harms, has launched a tactical campaign starring ex-England international goalkeeper David James MBE, as it seeks to help people keep ‘Bet Regret’ in check following the return of the Premier League. The push was created in […]

Three creates first ever fan-powered virtual kit launch for new Chelsea home kit

Chelsea fans can ‘try on’ the new Chelsea home shirt virtually before it hits stores on July 9 The virtual kit launch marks the start of Three becoming the principal shirt sponsor for Chelsea Famous Chelsea fans including Marvin Humes, Jamie Laing, Tim Lovejoy and Harry Lewis (@wroetoshaw) are first to try the new shirt on, ready for the game tonight

Three creates first ever fan-powered virtual kit launch for new Chelsea home kit

Three has teamed up with Chelsea FC to create the world’s first ever AR kit launch. Three is offering anyone the opportunity to digitally ‘try on’ the home shirt from today, just hours after its official unveiling and ahead of its general availability on July 9 – in what is the most connected kit launch […]

Guinness and HeyHuman launch Pan-African ‘Guinness Night Football’ spectacle alongside sports legend

Guinness have teamed up with sports legend Rio Ferdinand for a new, Pan-African partnership.

Guinness and HeyHuman launch Pan-African ‘Guinness Night Football’ spectacle alongside sports legend

Guinness Night Football, taking place later this month in Lagos, is the culmination of Guinness and HeyHuman’s campaign across the continent thus far. Two hand-picked five-a-side teams, comprising consumers and African music celebrities, will play the beautiful game in the dark, covered in fluorescent neon lights, in an aircraft hangar – all compèred by Ferdinand. […]

Santander Presents ‘FIEELD’, The Device That Allows Blind People to Feel Football

• The Bank is continuing with its activities to vindicate football’s capacity to transform people’s lives. • The campaign has been carried out by creative agency Havas Spain together with NOW, the group’s innovation and technology unit responsible for development of the Fieeld device. • The protagonists of the campaign were recognised by FIFA for their exemplary passion for football.

Santander Presents ‘FIEELD’, The Device That Allows Blind People to Feel Football

Santander Bank has taken a step further with its firm commitment to football as an agent for change with Fieeld, a device that allows blind people to feel football like they’ve never felt it before.  This is the latest development under Santander’s ‘Football Can’ campaign created by the creative agency Havas Spain, whereby the Bank brings fans “the […]

Kia celebrates football fans’ dedication with cinematic UEFA partnership follow-up

Kia celebrates football fans’ dedication with cinematic UEFA partnership follow-up

Kia Motors has teamed up with Innocean, Sydney/Seoul-based production company Calltime, and production service company Flatpack for a cinematic follow-up to last year’s epic UEFA Europa League partnership. In a continuation of 2018’s tribute to Europe’s dedicated football fans, the new spot captures commitment to the sport in a number of locations and a variety […]

NetFlorist and HelloFCB+ gets South African men to send flowers to their mates

NetFlorist and HelloFCB+ gets South African men to send flowers to their mates

What do South African men think about every six seconds? That’s right. Football. English Premier League Football, to be precise. Some would say they love it more than their, well, loved ones.  NetFlorist, South Africa’s biggest online florist, decided to take advantage of this by creating a selection of commiseration flower arrangements called ‘Bouquets for […]

Klarna tackles VAR debate with exclusive new shirt and campaign created by 72andSunny Amsterdam

Klarna tackles VAR debate with exclusive new shirt and campaign created by 72andSunny Amsterdam

As controversial Video Assistant Referee technology makes its debut in England’s top football league, Klarna, the digital ‘buy now, pay later’ payment provider, is releasing an exclusive ‘Klarna x VAR’ shirt to highlight that the brand is the VAR of online retail, helping shoppers to get their decisions right off the pitch. Designed to spark […]

Orange, Google and Wildbytes create epic AR half-time show for Real Madrid vs Celta de Vigo

Orange, Google and Wildbytes create epic AR half-time show for Real Madrid vs Celta de Vigo

On Saturday 17th August, mobile network operator Orange, Google, and experiential innovation agency Wildbytes treated football fans to an epic spectacle. Marking the first augmented reality synchronised show in Spain, fans at the Celta de Vigo vs. Real Madrid game saw a gigantic superhero football player appearing on the pitch in augmented reality.  Unveiled on the […]

Just Eat Kicks Off First BT Sport Football Sponsorship with Playful Idents by McCann London

Just Eat Kicks Off First BT Sport Football Sponsorship with Playful Idents by McCann London

Football commentators and pundits hanker for their favourite Just Eat takeaways in six launch idents created for the food delivery brand’s first ever BT Sport sponsorship, across the Premier League and Europa League. More will be rotated in throughout the season. Created by McCann London, the idents hack BT football moments and footage, reinventing them with a […]

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