Orange, Google and Wildbytes create epic AR half-time show for Real Madrid vs Celta de Vigo

Orange, Google and Wildbytes create epic AR half-time show for Real Madrid vs Celta de Vigo

On Saturday 17th August, mobile network operator Orange, Google, and experiential innovation agency Wildbytes treated football fans to an epic spectacle. Marking the first augmented reality synchronised show in Spain, fans at the Celta de Vigo vs. Real Madrid game saw a gigantic superhero football player appearing on the pitch in augmented reality.  Unveiled on the […]

Just Eat Kicks Off First BT Sport Football Sponsorship with Playful Idents by McCann London

Just Eat Kicks Off First BT Sport Football Sponsorship with Playful Idents by McCann London

Football commentators and pundits hanker for their favourite Just Eat takeaways in six launch idents created for the food delivery brand’s first ever BT Sport sponsorship, across the Premier League and Europa League. More will be rotated in throughout the season. Created by McCann London, the idents hack BT football moments and footage, reinventing them with a […]

Sadio Mané stars in latest New Balance film by ZAK

Sadio Mané stars in latest New Balance film by ZAK

New Balance Football launches its latest film, created in partnership with their retained Global creative agency, ZAK. Under the banner #UNREAL, the film tells of the meteoric rise of one of the world’s most prolific goal scorers, Sadio Mané. From his very humble beginnings in Senegal, to moving to France (without his mum’s permission) for European club football; he’s […]

Paddy Power takes to the skies in their latest effort to fight homophobia in football

Paddy Power takes to the skies in their latest effort to fight homophobia in football

British football has long ago shed relics of its past like chain smoking coaches, UFC-style tackles and way too short shorts. But there’s still one thing holding the game back from truly entering the modern age: homophobia. Across the UK and Europe, its still common to hear homophobic chants and abuse being shouted during matches. […]

Paddy Power launch actual Huddersfield Town shirt and new season campaign

Paddy Power launch actual Huddersfield Town shirt and new season campaign

Yep, that’s right, you should work for MI5. The Paddy Power-sponsored Huddersfield Town shirt was a spoof. That monstrosity – which caused Twitter to melt with its obnoxious sash logo spreading from shoulder to hip – was just the pre-cursor to the brand’s new season campaign, ‘Save Our Shirt’. Created alongside VCCP and Octagon, ‘Save Our Shirt’ […]

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