O2 celebrates the discovery and freedom enabled by inclusive EU roaming in latest campaign. Today, O2 and its creative agency of record VCCP have unveiled ‘Find the beautiful game in beautiful places’, an integrated campaign celebrating inclusive EU roaming on O2, and the freedom that comes with it. While abroad, travellers rely on roaming to find hidden gems, idyllic […]
Independent brand design agency Derek&Eric has partnered with Bitburger to create a striking series of limited edition collector’s cans celebrating the brewer’s renewed partnership with the German Football Association (DFB). Timed to coincide with a summer of international football, the designs tap into the passion, pride and nostalgia that unite German fans across generations. Built […]
New integrated campaign featuring football stars Declan Rice, Lauren James and Virgil van Dijk puts generosity at the heart of this football season Today, Cadbury unveils its latest campaign, ‘Win for Your Squad’, a nationwide initiative which aims to shift the focus from individual glory to collective celebration. Created by global creative agency of record VCCP, the campaign reinforces […]
Now in its third year, Walkers’ iconic campaign continues to reward fans who are gameday ready with Walkers by delivering unmatched football-watching experiences Just in time for the FIFA World Cup 2026™, Walkers, Britain’s most loved crisp brand and Official Snack Sponsor of the FIFA World Cup 2026™, announced today the latest chapter of its “No […]
Campaign recreates historic moments of the Brazilian National Team with appearances by Carlo Ancelotti and Ronaldo to reinforce the belief in the sixth title On the eve of the 2026 World Cup, Brahma continues its “Tá Liberado Acreditar” (Let Yourself Believe) campaign, a movement inviting Brazilians to reclaim their confidence in the National Team and […]
With the FIFA World Cup 2026™ approaching this summer, Official Snack Sponsor of the FIFA World Cup 2026™ Walkers is igniting excitement amongst fans with a number of experiences to bring them closer than ever to the world’s biggest sporting event, and offering exclusive opportunities — from once‑in‑a‑lifetime pitch‑side moments to behind-the-scenes access to some […]
Created by Founders Agency, the luxe porta-potty activation brought the party to the Buffalo Bills Tailgate Tailgates are synonymous with beer, but beer’s carbonation leads to one of football’s least glamorous traditions: long lines for porta-potties. This past weekend, Lipton Hard Iced Tea turned that universal pain point into an opportunity with V.I.PEE—the clean, no-line, […]
New Work from Preacher, RSA Films and Director David Dobkin Kicks off NFL Season Comcast’s Xfinity has reunited comedy icons Owen Wilson and Vince Vaughn with director David Dobkin to kick off the fall sports season and launch the best destination for sports viewing and streaming. Nearly 20 years after Wedding Crashers first premiered in theaters, the […]
Global socially-led creative agency We Are Social has launched Culture in Play – a landmark report designed to help marketers prepare for the most expansive and culturally resonant FIFA World Cup to date. Culture in Play delivers a comprehensive roadmap for how brands can show up, connect, and win with fans across the U.S., Canada, and Mexico–and with […]
Campaign Brings Together Unexpected Duos Celebrating that “It’s Good to Be Right” PrizePicks, the largest daily fantasy sports operator in North America, kicked off football season with the premiere of a star-studded commercial series titled “It’s Good To Be Right.” The campaign features a roster of bold personalities including Super Bowl champion Marshawn Lynch, actor Adam Devine, comedian Drew “Druski” Desbordes and […]