Pro skier Julian Carr is launching a new campaign to create the world’s first crowd-funded Super Bowl ad, hoping to raise awareness of global warming in an initiative paid for and run by “we, the people.”
Via the global crowd-funding platform Kickstarter, Carr is asking people to help raise the $5.5 million needed to buy 30 seconds of airtime during the Big Game, which boasts TV’s biggest live audience, on February 4, 2018. Carr enlisted nationally acclaimed advertising agency Goodby Silverstein & Partners (GS&P) to produce the final ad should he receive the funds.
The agency has produced award-winning Super Bowl ads for Budweiser, E*TRADE, Emerald Nuts, Doritos and other major brands.
“America is the biggest polluter in history. Yet only one in eight Americans know there’s a consensus among the scientific community that global warming is caused by humans,” said Carr.
“Together, we can raise awareness in front of 110 million Americans about global warming and let our people know what’s at stake. Because only when we acknowledge the problem can we truly fight it.”
Carr, who is an ambassador for Protect Our Winters (POW) and the Climate Reality Project, was inspired to launch this campaign after the US dropped out of the Paris Agreement, a global action plan to stop and reverse the impacts of climate change, signed and ratified by 174 other countries. This decision made the US the only country not in the Paris agreement.
Visitors to airmyglobalwarmingad.com are redirected to the Kickstarter platform, where they can read about the project and decide how much to donate. Top donors receive a ski lesson from Carr. The initiative also offers brands the opportunity to be featured on the end card during TV’s most expensive moments.
Source: Goodby Silverstein & Partners