Pro skier Julian Carr teams with GS&P to launch the first crowd-sourced Super Bowl ad for climate change

Pro skier Julian Carr teams with GS&P to launch the first crowd-sourced Super Bowl ad for climate change

Pro skier Julian Carr is launching a new campaign to create the world’s first crowd-funded Super Bowl ad, hoping to raise awareness of global warming in an initiative paid for and run by “we, the people.” Via the global crowd-funding platform Kickstarter, Carr is asking people to help raise the $5.5 million needed to buy 30 seconds of airtime during the Big Game, which boasts TV’s biggest live audience, on […]

GS&P Convince Food & Wine To Change Their Name For ‘Got Milk?’

GS&P Convince Food & Wine To Change Their Name For ‘Got Milk?’

Goodby Silverstein & Partners (GS&P) convinced Time Inc.’s monthly magazine Food & Wine, to change their name to ‘Food & Milk’, as part of an inventive execution for “got milk?”. It marks the first time Food & Wine has changed their name from Food & Wine to a brand on a cover wrap. The goal of the placement is to get Californians to rethink how food and milk […]