Saatchi & Saatchi Thailand has launched a new campaign for GrabCar with an online film. A sequel to their launch film âSuper Easy Lifeâ, the new film – titled âSuper Sweet Dreamâ – centres around the ultimate comfort ride available throughÂ GrabCarâs mobile application service powered by GrabTaxi, which enablesÂ customers to book superior rides anytime, anywhere.
The campaign kicks off with an online film, and will be rolling out into a full IMC campaign and other brand experientials.
Saatchi & Saatchi Thailandâs Executive Creative Director Golf Nuntawat Chaipornkaew said: âWhat happens when you are chillinâ in a truly comfortable ride during a crazy Bangkok traffic jam? You might easily fall asleep and surely fall in love with theÂ GrabCarÂ service. We had a lot of fun making this campaign.â