Toyota’s “It’s Unbelievable” campaign invites consumers to go more places in the 2020 Prius

Toyota’s “It’s Unbelievable” campaign invites consumers to go more places in the 2020 Prius

When the Toyota Prius launched 20 years ago, it quickly became the definition of hybrid. Twenty years later, the evolution of Prius continued as Toyota proudly introduced the 2019 Prius with available AWD-e, a first in its class. Now, the 2020 Toyota Prius campaign, titled “It’s Unbelievable”, invites consumers to go more places, in more […]

Toyota and Road & Track team to bridge print and augmented reality technology

Toyota and Road & Track team to bridge print and augmented reality technology

Toyota just launched a new fully integrated campaign for the all-new 2020 GR Supra, in collaboration with Road & Track, bridging print and digital to create the first marker-less Web AR advertising campaign activated by print media. Tapping into the nostalgia of fold-out car posters, the national campaign in the US, features a custom 29.5” x 21.25” poster, which […]

All-new 2020 Toyota Corolla Sedan is ‘greater than’ ever

All-new 2020 Toyota Corolla Sedan is ‘greater than’ ever

Toyota launches the “Greater Than” campaign for the world’s best-selling nameplate, the sleek, all-new 2020 Toyota Corolla. The campaign is a perfect reflection of the Corolla sedan’s bold new look and its bumper-to-bumper, wheels-to-roof transformation. With more than 46 million Toyota Corollas sold globally, the all-new Corolla sedan inspires a campaign that invites drivers to embrace the […]

Toyotathon returns home for the holidays with heartwarming new ad by Saatchi & Saatchi

Toyotathon returns home for the holidays with heartwarming new ad by Saatchi & Saatchi

 Toyota’s Toyotathon is back for its 39th year with a holiday spot that showcases a heartwarming homecoming. The 90-second “Home for the Holidays” spot premiered November 28th, on NBC’s primetime Christmas in Rockefeller Center, with a throw from NBC’s TODAY Host Al Roker. In a multi-network approach, the 90-second spot also aired on the Wednesday […]

Shopkeepers take centre stage as Visa celebrates the high street in its first ever UK Christmas TV ad

Shopkeepers take centre stage as Visa celebrates the high street in its first ever UK Christmas TV ad

 Visa, the world’s leader in digital payments, launches its debut UK Christmas TV advert turning the spotlight on the real shopkeepers who are the heroes of Britain’s high streets. Visa’s Christmas TV advert features nine real shopkeepers – including a butcher, baker, bookseller and a florist – singing along to Mariah Carey’s All I […]

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