Deutsche Telekom’s “Connected Underwear”

Deutsche Telekom’s “Connected Underwear”

To celebrate the launch of Deutsche Telekom’s “Connected Underwear” across Europe this Valentine’s Day, Saatchi & Saatchi’s reception was turned into a phone-free love zone. Alongside mannequins wearing the phone-blocking smart pants was a flower wall, a magenta bed, branded condoms as well as ‘chastity belt’ phone covers – encouraging everyone to make love, not […]

This Packaging Design Is Trash And We Are Proud Of It!

This Packaging Design Is Trash And We Are Proud Of It!

The amount of packaging waste that’s left behind by consumers is a serious threat to our environment. In EU alone a total of 78.9 million tonnes of packaging waste is generated every year because brands don’t work on improving it or designing it in a more sustainable way. These days, the shelves of all stores […]

All-New Toyota Highlander Goes Wherever It’s Needed in 2020 Big Game Ad

Actress Cobie Smulders and All-New Highlander Save the Day in “Heroes”

All-New Toyota Highlander Goes Wherever It’s Needed in 2020 Big Game Ad

From aliens and adventure to wild west outlaws, Toyota brings the action to this year’s Big Game to spotlight the all-new 2020 Toyota Highlander. In the spot, titled “Heroes”, actress Cobie Smulders is behind the wheel of the powerful SUV in the role of action hero and mother, as she rescues a cast of characters […]

Toyota Debuts Heartwarming Annual Holiday Ad During NBC’s Sunday Night Football “Thanksgiving Special”

A troop of military service members are welcomed home with a surprise greeting in Toyota’s new :90-second holiday spot

Toyota Debuts Heartwarming Annual Holiday Ad During NBC’s Sunday Night Football “Thanksgiving Special”

With the holiday season in full swing, Toyota continues to highlight the importance of family and friends coming together. This year’s holiday spot, “Yellow Paper”, features military service members returning home for the holidays to a touching homecoming surprise.  The :90-second spot premiered during NBC’s Sunday Night Football “Thanksgiving Special”, with a live throw coming out of […]

Pampers launches PampersForPreemies for premature babies by Saatchi & Saatchi London

Pampers, together with Publicis Groupe agencies Saatchi & Saatchi London, MSL Group and Publicis Media, have launched a new campaign to help donate its smallest nappies to premature babies in the UK.

Pampers launches PampersForPreemies for premature babies by Saatchi & Saatchi London

Every year in the UK, 1 in 13 babies (around 60,000) are born prematurely[i], and need specialist care to support their early development – including a nappy. Sleep is important to support the physical and emotional development of premature babies, which is why, in 2017 Pampers created the smallest ever nappy, design to help minimise […]

Marie Curie breaks the taboo of talking about death with Saatchi & Saatchi London

Marie Curie breaks the taboo of talking about death with Saatchi & Saatchi London

Saatchi & Saatchi London has produced a new campaign for the charity Marie Curie which aims to highlight the way people avoid talking about death and dying by using euphemisms and encourage more people to start a conversation.  Most people aren’t comfortable thinking or talking about dying, and the new campaign, ‘Whatever you call it’ uses […]

Toyota’s “It’s Unbelievable” campaign invites consumers to go more places in the 2020 Prius

Toyota’s “It’s Unbelievable” campaign invites consumers to go more places in the 2020 Prius

When the Toyota Prius launched 20 years ago, it quickly became the definition of hybrid. Twenty years later, the evolution of Prius continued as Toyota proudly introduced the 2019 Prius with available AWD-e, a first in its class. Now, the 2020 Toyota Prius campaign, titled “It’s Unbelievable”, invites consumers to go more places, in more […]

Toyota and Road & Track team to bridge print and augmented reality technology

Toyota and Road & Track team to bridge print and augmented reality technology

Toyota just launched a new fully integrated campaign for the all-new 2020 GR Supra, in collaboration with Road & Track, bridging print and digital to create the first marker-less Web AR advertising campaign activated by print media. Tapping into the nostalgia of fold-out car posters, the national campaign in the US, features a custom 29.5” x 21.25” poster, which […]

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