The new work builds upon the highly successful ‘Commisery’ campaign, which has run since 2017, encouraging home-sellers to save themselves from the misery you feel when you’ve spent thousands on commission and got nothing more for your money. During this time it has featured in numerous customer favourite polls and established Purplebricks as the champion of the ‘hybrid’ category, as other estate agent brands have struggled.
The brand now looks to drive even further growth by championing the positive experiences of Purplebricks customers. Inspired by real customer reviews, the two thirty second ads showcase the stories of Purplebricks customers who, despite initial reservations, have been ‘totally sold’ on the brand due to the service provided by their Local Property Experts.
These testimonials are brought to life with charm through stop frame animation by award-winning production company Blinkink.
The TV campaign is supported by radio and outdoor activity, and is bolstered by the brand’s recent receipt of the Feefo Gold Trusted Service Award, which is given to companies with an average service score of over 4.5/5 for the year, and the release of TwentyCi data showing that Purplebricks has sold more homes than any other agent for two years running.
Gemma Schmid, Head of Brand Marketing and Communications at Purplebricks, said: “Commisery has catapulted Purplebricks into the estate agency mainstream over the last three years and made us famous for challenging the outdated commission model. The Purplebricks brand is now more recognised than any other brand in the property sector, and is selling more homes than any other estate agent. The next stage of our growth is to champion the positive experience of our customers. If home-sellers have any doubts about the quality of our service, the testimony of our customers speaks for itself.”
Jon Boardman, CEO at Snap LDN, said: “We’re hugely proud of the Commisery campaign and the role it has played in driving Purplebricks’ mainstream success. Our new campaign will, we believe, be equally significant in driving growth. It is grounded in the truth that, despite initial reservations from some home-sellers, the actual Purplebricks customer experience is overwhelmingly positive, and that’s all down to the exceptional service provided by their Local Property Experts on the frontline.”
Source: Snap LDN