International marketing group St Ives has announced the merger of three of its businesses, creating a new agency which unites data science and marketing technology to power through-the-line CRM and media.
Response One, Amaze One and Occam will merge to become Edit. With clients including Cosmos Travel, Azzurri Group, Pizza Hut along with leading automotive clients such as Citroen, Fiat and JLR, Edit will bring CRM and media under one roof with a focus on the intelligent application of data.
Powered by cutting edge marketing technology solutions, Edit will help clients to drive customer engagement from acquisition to advocacy, under their banner ‘One Consumer. One Conversation’.
Over 200 of Edit’s staff will be based in its new offices in central Bath, which will see its CRM, media, technology and data science teams work seamlessly to help client projects flow through the business from start to finish. An offshoot office in Manchester will support the headquarters and clients in their respective region.
Edit CEO Damian Coverdale said: “Disruptive technologies, complex consumer journeys and the speed of change make engagement today extremely challenging. Brands address this by co-ordinating marketing across internal teams, specialist agencies and numerous channels often resulting in inefficiencies and a lack of effectiveness. Bringing the three businesses together means Edit can deliver results across the entire consumer journey, from awareness and acquisition to retention, repurchase and advocacy.”
Damian commented on Edit’s position as a new kind of agency: “We’re focused on filtering out the noise and delivering simple, actionable advice with clarity, precision and speed. Our sole aim as Edit is to drive greater ROI for our clients with a more dynamic, transparent approach to customer engagement.”
Source: St Ives