Real-time footfall uplift data tied directly to advertising activity informs marketing spend to maximise influence on customer behaviour
Self-serve model increases transparency and control for advertisers
Mobile-first advertising company TabMo has launched In-Store Impact, the latest version of its advanced footfall tracking technology, to help brands and retailers influence and track store visits and optimise marketing spend. It is the first solution of its kind to be available on a self-serve basis for clients that want to manage their own campaigns.In-Store Impact builds […]
In the latest mini-documentary film for cybersecurity brand Kaspersky by Beta Alliance, 6 families are asked to debate the real-world consequences and ethics of having their bodies changed by technology
Beta Alliance, part of the Forever Beta Group, has brought together two of the world’s foremost bioethics and AI experts, one a self-proclaimed “Mad Scientist”, to introduce ideas for how humanity augmented by technology could change the world to three regular families. Imagine Beyond: What If? from Forever Beta on Vimeo. The short documentary includes suggestions ranging […]
Working alongside AMCO, a company that specialises in artificial intelligence (AI) camera technology, a collective of agencies led by Alistair Gammell from Earnie (Threepipe) is helping to deliver COVID-19 thermal screening at sports and events globally. Using a system similar to security screening, special cameras linked to AI software can detect high temperatures in individual […]
A week ago, the United Nations put out an international ‘Call to Creatives’ to help communicate six key messages to the world’s population – one of which was the importance of physical distancing in helping to prevent the spread of COVID-19. But rather than just telling people how to act, we really wanted to bring […]
Steven Filler announced as MD for the newly launched multi-market video publisher cohort.
Union, the new joint venture of 5 leading video technology providers has now launched to enable global brands to activate video campaigns on the sites that really matter to their local audiences. Union and its founding members PlayAD, Project Agora, ShowHeroes, Video Intelligence and Viralize enjoy strategic relationships with thousands of local market websites across the EMEA […]
Application users can now search, save, and license over 17 million videos on-the-go with Shutterstock mobile apps
Shutterstock, Inc. a leading global technology company offering a creative platform for high-quality content, tools and services, today announced its footage offering is now available for license on the customer iOS and Android applications in SD, HD, and 4K. With over 17 million videos in the collection, searching, saving and licensing footage content allows customers to create engaging video […]
JW Player announces three new video advertising solutions to improve the effectiveness of digital media campaigns and reduce wastage. Now, brands and their agencies can now target their video campaigns based on brand safety and content relevance analysis of the video itself, rather than text on the web page hosting the video. Advertisers can also […]
Focusing on customer experience directly leads to higher business growth, reveals Adobe’s 2020 Digital Trends. According to the report, UK brands leading in customer experience (CX) were three times more likely to exceed their 2019 business goals. It was also found that those leading in CX all shared a common approach to investing more in […]
Report covers 9 themes across new opportunities, new tools, and advancing change; addresses the ways in which businesses can continue to harness changes to create progress.
Kin + Carta, the global consulting firm, has launched its 2020 Change report: Trends, Technology and The World in Progress. The report covers nine themes across three categories: new opportunities, new tools, and advancing change. This year’s themes include The Great Data Reckoning, which sheds light on the tipping point we’ve reached in the world when it comes […]
Independently owned brand experience agency Wonder is back at the British Educational Training and Technology (Bett) show having created two stands, for Google for Education and Canva for Education. Wonder has been collaborating with Google for Education on their Bett exhibition stand for the last seven years, creating one of the most visited stands at […]