Elmwood helps bring to life ground-breaking app which seeks to make pet care more accessible and affordable

Elmwood helps bring to life ground-breaking app which seeks to make pet care more accessible and affordable

One of the world’s most effective brand design consultancy Elmwood, has helped to create Joii, a ground-breaking mobile app which leverages AI and is designed to make looking after a pet more accessible, more affordable and more convenient. The objective was to improve pet care outcomes by meeting the wants and needs of pets, pet owners and […]

Metro Newspaper turns captcha into an anti-fake news tool

Metro Newspaper turns captcha into an anti-fake news tool

Fake news has become a major issue worldwide. It’s capable of driving nations’ political paths and influencing elections. And to help fight this phenomenon, Brazilian agency Artplan and Metro Newspaper turned to technology. We all know captcha, that tool designed to check if you are a robot. But, at Metro’s website, it was redesigned. Instead […]

Malibu adds content into its caps thanks to Guala Closures’ innovative cap with NFC technology

Malibu adds content into its caps thanks to Guala Closures’ innovative cap with NFC technology

Pernod Ricard is partnering with Guala Closures to support The Malibu Games 2019 by rolling out 300,000 bottles with connected closures for the first time in the US. The new Malibu limited-edition connected bottles will be circulated in the states of Ohio and Texas, featuring Guala Closures’ pioneering smart bottle cap. The connected closures will […]

VMLY&R Creates Wearable Tech for New Tennessee Tourism Campaign

VMLY&R Creates Wearable Tech for New Tennessee Tourism Campaign

Tennessee faces its toughest critics yet with a new “Kid Reviewed” campaign that launched on June 5. The Tennessee Department of Tourist Development partnered with attractions across the state to find out whether joy can actually be measured. And if so, is it possible to identify the places and activities that generate the greatest joy […]

Coca-Cola, Google & Publicis Launch a Video Search Engine to Make Israeli Youngsters’ Life Decisions Easier

Coca-Cola, Google & Publicis Launch a Video Search Engine to Make Israeli Youngsters’ Life Decisions Easier

Coca-Cola has always championed young people, and while being young is mostly perceived as being carefree – reality couldn’t be further away from the truth. The average person makes over 30,000 choices a day and when you’re young making life defining choices can be terrifying… and with thousands of results an online search delivers, it’s […]

Never Lose Your Friends at a Music Festival Again with This New App by SEAT, Google and Wildbytes

Never Lose Your Friends at a Music Festival Again with This New App by SEAT, Google and Wildbytes

In a crowded music festival setting, losing sight of friends is a common problem – but now there’s a solution. Spanish car manufacturer SEAT and experiential innovation agency Wildbytes, in collaboration with Google, have created an essential app for festival-goers. ‘SEAT Lost&Sound’ enables people to locate their friends using augmented reality. The app was unveiled […]

Cristal, the First Beer for Your Stories

Cristal, the First Beer for Your Stories

Have you noticed that Stories in selfie mode are shown flipped and writing appears backwards? Well, Cristal and VMLY&R Peru have noticed that too, so they have developed CRISTALGRAM, a campaign designed to launch a special beer edition with a flipped label. So when you share your moments in today’s most popular platform, your stories […]

Spotify and JWT Brazil Create the First Synesthetic Algorithm that Transforms Music into Flavour

Spotify and JWT Brazil Create the First Synesthetic Algorithm that Transforms Music into Flavour

The Flavor of Songs is the culmination of a six-month long study, where Tramontina – one of Brazil’s leading brands of cooking utensils—Spotify and J. Walter Thompson Brazil brought together neuroscientist Dr. Marcelo Costa, Head of the Neuroscience Department at the University of São Paulo, conductor João Rocha from the University of Kentucky, and Renato […]

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