Brands under pressure to deliver sustainable advertising goals in next five years

● A third (32%) of UK brands plan to be carbon neutral this by the end of 2023, with almost a quarter (24%) of US advertisers looking to reach the goal by the end of 2021 ● Over two-thirds of leaders in advertising consider sustainable advertising to be important for business success ● Four fifths (80%) of UK and US brands agree that delivering sustainable advertising is an important message for customers ● In the US, 21% claim their brand doesn’t have any carbon neutral goals, dropping to 10% in the UK

Brands under pressure to deliver sustainable advertising goals in next five years

Brands under pressure to deliver sustainable advertising goals in next five years

Why success shouldn’t change the octopus

Why success shouldn’t change the octopus

Octopus Energy’s widely reported £3bn deal will catapult the energy business from a start-up into one of Europe’s biggest renewable energy investors and fastest growing energy suppliers. Octopus is now targeting 50 million customers in the UK by 2027 and has plans to increase its new renewables division to generate as much clean electricity as […]

Government launch new ‘Enjoy Summer Safely’ campaign putting safety at the heart of kickstarting the economy

Enjoy Summer Safely is the latest government campaign which encourages the public get back to the things they have missed whilst following COVID-19 safety guidelines

Government launch new ‘Enjoy Summer Safely’ campaign putting safety at the heart of kickstarting the economy

Some of the UK’s most loved brands, including Boots, Carex and O2 have come together to embed the safe behaviours and hygiene habits as part of everyday life They are joined by other brands from the wider hospitality sector, such as McDonalds and Greene King, who are also championing a safety-first approach to reopening the […]

FAB Finalists of The 22nd FAB Awards Revealed!

FAB Finalists of The 22nd FAB Awards Revealed!

Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 22nd edition of their awards programme, which is focused entirely on work done for Food and Beverage brands.  The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes […]

Brand soars with a shop in a virtual world

Partnership between Azerion and BALR. allows Hotel Hideaway players to punch up their style A quarter of a million items sold in the first two-weeks: integrating brand marketing within the playing experience gets a great response

Brand soars with a shop in a virtual world

Imagine a virtual hotel where you can shop a real brand. This dream has come true thanks to a partnership between Dutch premium lifestyle brand BALR. and Azerion’s life simulator and social game Hotel Hideaway. This is the first branded in-game store in the virtual hotel and represents a trend for brands to become part […]

Business Not As Usual

Business Not As Usual

Since lockdown began there has been much media speculation about the long-term impact of Covid-19: how the world, and everything in it, will change.  The commentary covers the increasing political unrest, the influence on mental health and the depth and breadth of the inevitable global recession to follow.  However, few have talked about the lasting impact of […]

Now is the time to be a good brand

The importance of long-term brand building and consumer trust in strange times by Vaughan Edmonds, Planner, Sense

Now is the time to be a good brand

We find ourselves in incredible times. On 1st January 2020, no one could have predicted where we’d collectively be three months into the new decade. A global health crisis appearing from nowhere, costing lives and straining the world’s already stretched health services. A terrible economic cost, with many jobs lost and businesses folding. There have been […]

Teads Unveils Inread Social: A Powerful Extension For Social Campaigns

Teads now enables brands to extend social campaign reach by over 100 million additional users and achieve improved media performance

Teads Unveils Inread Social: A Powerful Extension For Social Campaigns

Teads, The Global Media Platform, unveils inRead Social, a new product enabling advertisers to extend social media campaign creatives to Teads’ platform of premium publishers. Teads’ inRead Social is designed to be a powerful, frictionless complement to brand’s social media activations. By leveraging inRead Social as an extension to existing social campaigns, brands can now benefit […]

Brands Focused on Customer Experience Three Times More Likely to Exceed Business Goals, Reveals New Report from Adobe

Brands Focused on Customer Experience Three Times More Likely to Exceed Business Goals, Reveals New Report from Adobe

Focusing on customer experience directly leads to higher business growth, reveals Adobe’s 2020 Digital Trends. According to the report, UK brands leading in customer experience (CX) were three times more likely to exceed their 2019 business goals. It was also found that those leading in CX all shared a common approach to investing more in […]

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