Four Seasons Condoms and CHE Proximity launch ‘Generation Intervention’ to end the millennial sex recession

Campaign urges parents to have ‘The Talk 2.0’ with their adult kids to help them Get Naked

Four Seasons Condoms and CHE Proximity launch ‘Generation Intervention’ to end the millennial sex recession

Data revealing that Australia is currently in the throes of a sex recession is the driving force behind the latest integrated campaign from Four Seasons Condoms and CHE Proximity. The ‘Generation Intervention’ campaign launches today and aims to help end the millennial sex recession. With statistics revealing that young adults are having 50% less sex […]

Latitude and CHE Proximity launch ‘Let’s’

Latitude and CHE Proximity launch ‘Let’s’

The latest campaign from Latitude and CHE Proximity launches today across Australia and New Zealand. Marking a move to a Masterbrand approach, the campaign introduces Latitude’s new brand position of ‘Partners in Money’ as it evolves into an innovative online payments, instalments and lending business.  The integrated campaign draws on the idea of a partnership […]

CHE Proximity launches latest campaign for Velocity Frequent Flyer

CHE Proximity launches latest campaign for Velocity Frequent Flyer

Launching on October 30, the latest outdoor and press campaign by Velocity and CHE Proximity celebrates Velocity Frequent Flyer reaching 10 million members in the program. The campaign plays on surprising insights about how Australians are spending (or not spending) their Points, visually linking members’ behaviours to top global trending topics including Trump and Brexit. […]

Aussie and CHE Proximity relaunch iconic brand bringing clarity to a category of confusion

Aussie and CHE Proximity relaunch iconic brand bringing clarity to a category of confusion

Following the appointment of CHE Proximity as Aussie’s agency partner across brand, communications and design earlier in the year, the first work for Aussie lands today, relaunching the banner brand.  Providing a reset and refresh moment, the fully integrated campaign rolls out nationally from today, taking a fresh approach to a category where financial blah […]

Jemena and CHE Proximity push the emotional benefits of Natural Gas in first campaign

Jemena and CHE Proximity push the emotional benefits of Natural Gas in first campaign

Leading energy infrastructure company Jemena has released its first Natural Gas campaign through CHE Proximity. The new brand line tells Aussies that ‘Once you’ve got it, you’ll get it.” As part of a fully integrated campaign CHE Proximity has created three 30” TVCs: ‘Fire Place’, ‘Cook Top’ and ‘Fire Pit.’ Using insights around the power […]

CHE Proximity breaks insurance clichés with RACV campaign

CHE Proximity breaks insurance clichés with RACV campaign

Pets are always confusing their ambition with their ability, yet 94% of Australian pet owners don’t have cover. To help the Royal Automotive Club of Victoria (RACV) launch their new pet insurance, CHE Proximity created a campaign that shows how RACV covers pets for their overconfidence through a range of vet medical supplies. The integrated […]

Velocity Frequent Flyer rewards members obsessed with Points, with Points, to promote Points

Velocity Frequent Flyer rewards members obsessed with Points, with Points, to promote Points

Velocity Frequent Flyer (VFF), the award-winning loyalty program of Virgin Australia, launched The #Earnbassadors. The latest marketing initiative from Velocity and CHE Proximity aims to reward Frequent Flyer members in Points, for educating other members about the Velocity program. Dean Chadwick, Chief Marketing Officer at Velocity Frequent Flyer explains: “Our most engaged members will do […]