Aussie and CHE Proximity relaunch iconic brand bringing clarity to a category of confusion

Aussie and CHE Proximity relaunch iconic brand bringing clarity to a category of confusion

Following the appointment of CHE Proximity as Aussie’s agency partner across brand, communications and design earlier in the year, the first work for Aussie lands today, relaunching the banner brand.  Providing a reset and refresh moment, the fully integrated campaign rolls out nationally from today, taking a fresh approach to a category where financial blah […]

Jemena and CHE Proximity push the emotional benefits of Natural Gas in first campaign

Jemena and CHE Proximity push the emotional benefits of Natural Gas in first campaign

Leading energy infrastructure company Jemena has released its first Natural Gas campaign through CHE Proximity. The new brand line tells Aussies that ‘Once you’ve got it, you’ll get it.” As part of a fully integrated campaign CHE Proximity has created three 30” TVCs: ‘Fire Place’, ‘Cook Top’ and ‘Fire Pit.’ Using insights around the power […]

CHE Proximity breaks insurance clichés with RACV campaign

CHE Proximity breaks insurance clichés with RACV campaign

Pets are always confusing their ambition with their ability, yet 94% of Australian pet owners don’t have cover. To help the Royal Automotive Club of Victoria (RACV) launch their new pet insurance, CHE Proximity created a campaign that shows how RACV covers pets for their overconfidence through a range of vet medical supplies. The integrated […]

Velocity Frequent Flyer rewards members obsessed with Points, with Points, to promote Points

Velocity Frequent Flyer rewards members obsessed with Points, with Points, to promote Points

Velocity Frequent Flyer (VFF), the award-winning loyalty program of Virgin Australia, launched The #Earnbassadors. The latest marketing initiative from Velocity and CHE Proximity aims to reward Frequent Flyer members in Points, for educating other members about the Velocity program. Dean Chadwick, Chief Marketing Officer at Velocity Frequent Flyer explains: “Our most engaged members will do […]