New research reveals consumers value ‘authenticity’, ‘commitment’, ‘relevance’ and ‘creativity’ in advertising, but brands aren’t delivering
New analysis carried out by social media agency, Born Social, reveals the true value of culture-based advertising, but only for brands that get it right. Out of a survey of 1,000 UK consumers aged 16 to 40 years old, nearly 70% said they valued advertising campaigns that felt like they were a ‘natural fit’ to the […]
Asian food brand Kelly Loves launches in supermarkets across the UK and Europe, with a brand and packaging identity that marries authenticity and accessibility by London studio Without. Kelly Loves has been created by well-known Korean food entrepreneur Kelly Choi, founder of Kelly Deli and Sushi Daily, in a bid to bring wholesome Asian food to […]
Photographer Jimmy Nelson is sending a warning that the world is at risk of losing its global cultural heritage by squandering the cultural identities of the last indigenous peoples. The photographer launches a bid to preserve cultural diversity by issuing the caution:Â âBLINK. AND THEYâRE GONEâ. A warning that if we donât engage with indigenous cultures […]
Media and entertainment business Time Out is branching out with the unveiling of a culinary and cultural experience that promises to combine high-end food, drink and art. Time Out Market New York will be located on a prime waterfront site overlooking the East River, sandwiched between the Brooklyn and Manhattan Bridges. Opening in the fourth […]
The Mayor of London and visitlondon.com launched a bold new vision to accelerate the British capital’s status as a world-class tourist destination. Tourism numbers in London are set to rise sharply, with more than 40 million people expected to visit the city by 2025, an increase of 30 per cent on the 31.2 million visitors who […]
Daunted by Shakespeare? There’s an app for that...
Samsung Electronics UK has teamed up with the Royal Shakespeare Company, supported by ad agency Cheil, to launch a new app starring famous actors, a rapper and a beatboxer to bring Shakespeare to life for 11-18 year olds. The Android app, called RE:Shakespeare, features interactive games and videos and is hosted by RSC ambassador, David […]