AO launches cheaper and simpler way to buy mobile phones

AO launches cheaper and simpler way to buy mobile phones

Mobile phone customers today got a new, cheaper choice with a simpler way to buy following the launch of www.ao-mobile.com, from AO – the online electronics store. Customers are increasingly shopping online for mobiles and AO Mobile is offering an extensive choice across the four UK mobile networks and all handset manufacturers with contract, SIM only […]

Healthcare adspend growth held back by rising costs and downward pressure on prices

Healthcare adspend growth held back by rising costs and downward pressure on prices

Global advertising expenditure by healthcare brands will grow 3.6% this year to reach US$36bn, according to Zenith’s Healthcare Advertising Expenditure Forecasts, published on August 5. Zenith forecasts another year of 3.6% growth in 2020. This first exclusive survey of healthcare advertising in 13 key markets across the world builds on Zenith’s authoritative Advertising Expenditure Forecasts, […]

Elmwood creates new brand identity for innovative subscription-based Stirrd brand

Elmwood creates new brand identity for innovative subscription-based Stirrd brand

Stirrd, a premium online confectionery brand from The Serious Sweet Company, has launched with a brand proposition and identity created by Elmwood, one of the world’s most effective brand design consultancy.  The agency was responsible for naming, packaging, product proposition, structural pack design, website design, photography and art direction, and font creation for the challenger brand, which […]

eBay brings its Retail Revival programme to life in the UK

eBay brings its Retail Revival programme to life in the UK

One of the world’s biggest online marketplace, eBay, has launched a campaign that brings its Global Impact programme, Retail Revival, to life in the real world. The initiative supports small to medium-sized business (SMBs) by helping them stay local, but grow globally, and navigate the increasingly complex and competitive retail landscape. The first of its […]

Galeries Lafayette Champs-Élysées Taps DVTK to Design the Future of Online Retail

Galeries Lafayette Champs-Élysées Taps DVTK to Design the Future of Online Retail

DVTK, a creative duo who help fashion brands tell better digital stories, were tapped by Galeries Lafayette to design a digital experience for their new flagship store in Champs-Elysées, a 6,500 sq. ft. venue created to challenge the traditional ‘department store’ model. DVTK merged the online and in-store experience by designing Ely, an animated store […]

B2B eCommerce lagging behind B2C for customer experience

B2B eCommerce lagging behind B2C for customer experience

Poor product visualisation is preventing almost a quarter of B2B customers from making purchases online, according to a new report by leading full-service eCommerce agency PushON. PushON surveyed 500 key business decision makers from up and down the country and found that, although the majority of B2B customers (78%) actually prefer to shop online, 22% […]

Crowd creates an award-winning website for luxury property developer Eagle Hills

Crowd creates an award-winning website for luxury property developer Eagle Hills

Based in the heart of the Middle Eastern region, luxury property developer Eagle Hills has partnered with independent global creative agency Crowd to transform its website to a more SEO and user-friendly digital platform. Eagle Hills asked Crowd to develop a fully content managed solution that provides the best usability for users to navigate, explore and register their interests. […]