Online video and paid search are driving the growth in global adspend, as advertisers focus on personalised and targeted communications, according to Zenith’s Advertising Expenditure Forecasts, published December 3. With advertisers now able to use these channels to target with pinpoint accuracy and serve personalised messages, they are increasing both the efficiency and effectiveness of […]
 ’s latest collection invites women to join in creating the future of sport and to celebrate the diversity of their lifestyles. Created collaboratively with adidas’ creator network, the adidas Statement Collection is designed to support women through their workout, on their terms. Featuring creators Dua Lipa, Karlie Kloss, Shay Mitchell, Hannah Bronfman and Garbiñe […]
Serviceplan China have won Tmall and VIVO business with pitch teams led by Chief Creative Officer Chongkin, and Managing Directors Marcus Ma and Bernard Wong. VIVO is one of China’s mobile phone giants and their products have launched globally. VIVO have a good market share in Southern Asia and Russia. Serviceplan Greater China have won the new […]
Adobe released its online shopping predictions for the 2018 holiday season (from November to December), which found that spending in the UK, France, and Germany will jump nearly 25% compared with the same period in 2017. The findings, based on Adobe Analytics data, also reveals shoppers in the UK will spend more than three times […]
A new online survey by YouGov of 2,024 British shoppers gives online retailers plenty to think about just as their busiest period of the year approaches. Commissioned by post-purchase communication experts parcelLab, the study reveals that although 49% of people now do at least half their Christmas shopping online, 44% say the experience is worse […]
News UK has launched a real-time commercial content partnership with eBay, to deliver branded content reacting to the news agenda across The Times, The Sun and News UK’s owned digital platforms. The cross-title partnership deal will run from 5th November – 21st December and will target eBay’s three key audiences with relevant content: men aged […]
Carluccio’s, the Italian high street restaurant business, announced a substantial digital overhaul that will extend the unique Italian food brand online. Partnering with BigCommerce, the leading eCommerce platform for fast-growing and established brands, Carluccio’s relaunched website brings together for the first time rich content and online shopping in a single web experience. The website, hosted on […]
Kelkoo Group, the leading pan-European eCommerce advertising and shopping comparison service (CSS), has announced the appointment of Paul Lyonette as its Commercial Director for the UK and Europe, to service and expand the group’s client accounts. Based out of Kelkoo Group’s London headquarters, Paul will be responsible for building international partnerships with retailers and merchants […]
smp, the London-headquartered commerce marketing agency, announced two new specialist appointments to its Amazon team, to support the agency’s ongoing international growth. Bella Bui has been appointed Media Buyer, with Febby Mpundu appointed Content Specialist. Following a series of new business successes in the tech sector, the new appointments will bolster smp’s dedicated Amazon team […]
New purchasing stats from Wowcher show that UK consumers are becoming much more comfortable shopping via a mobile device, with three quarters of all purchases on the eCommerce platform being made through a mobile device. On big ticket items, where the AOV is over £412, such as long-haul holidays & cruises, wedding packages and beach […]