Estée Lauder Partners with Spotify to Introduce First Voice-Activated Sampling and Personalized Playlist

Leaders in beauty and streaming audio develop innovative program to engage with consumers in support of new

Estée Lauder Partners with Spotify to Introduce First Voice-Activated Sampling and Personalized Playlist

Today, Estée Lauder announced the brand’s new multifaceted campaign with Spotify, providing listeners with a customized playlist and product sample offer for relaxing moments This year, consumers are turning to audio, including music and podcasts, as a source of relaxation and this unique partnership leverages Spotify’s unique streaming intelligence to offer listeners a customized calming playlist […]

Wunderman Thompson Argentina Launches 15 Seconds, Breast Cancer Awareness Campaign with The Estée Lauder Companies

Every 15 seconds, somewhere in the world, a woman is diagnosed with breast cancer

Wunderman Thompson Argentina Launches 15 Seconds, Breast Cancer Awareness Campaign with The Estée Lauder Companies

Wunderman Thompson, a WPP agency, announces the launch of “15 seconds,” a new breast cancer awareness campaign, in time with the International Breast Cancer Awareness day, October 19. With the goal of creating awareness and educating others on the importance of an early test to diagnose breast cancer, Wunderman Thompson Argentina created an activation via […]

Estée Lauder launch skincare experience on Whatsapp, to help and connect with consumers during pandemic

Estée Lauder launch skincare experience on Whatsapp, to help and connect with consumers during pandemic

Estée Lauder have partnered with creative technology agency Rehab to become the first major beauty brand to launch a skincare experience through WhatsApp.  The innovative experience allows consumers to speak with ‘Liv’, an AI-based chatbot, that helps users build and stick to a personalised skincare regime. The launch is timely during the context of COVID-19 […]