The UEFA Euro 2016 Trophy Tour launched recently, and will run from April 1 to June 9 2016, serving as a vital part of the build up to Euro 2016 which kicks off on 10th June. The Tour will take in 25 French cities (including the ten host cities) and is set to attract up […]
Lions Health, the Festival and Awards that celebrates life-changing creativity in healthcare communications, and UNICEF launch the 2016 Young Lions Health Award. The competition, now in its second year, challenges young creatives and marketers to develop an integrated marketing toolkit that will raise awareness among caregivers about the importance of play in fostering children’s cognitive, […]
The Cannes Lions International Festival of Creativity has announced that it will honour industry great Marcello Serpa with the Lion of St. Mark at 2016’s Festival. “The Lion of St. Mark recognises individuals who have made significant and outstanding contributions to creativity across our industry,” said Philip Thomas, CEO, Cannes Lions. “Marcello’s achievements are known […]
To celebrate the arrival of autumn 72andSunny Amsterdam and Google are launching the second edition of ‘Les Heures Magiques’ (‘The Magic Hours’) on October 15th: a social campaign and interactive mobile experience that invites Parisians to 31 nights full of inspiring activities to experience after sunset in Paris. Collaborating with both the City of Paris, […]
Burger King rolled out a PR stunt in France that involved dishing out 100,000 tomatoes to customers in restaurants and then taking them as currency in exchange for a burger. In the activity by creative agency Buzzman, aimed at communicating the fact that it uses fresh tomatoes, it handed out thousands of the red fruits […]
IKEA has come up with yet another creative way to advertise its products by introducing “living billboards” at the Gare St Lazare station in Paris, France. Actors were hired to go about their bathroom routines in billboads which were elevated several feet above the ground, attracting a lot of attention as it appealed to the […]
Nike has redesigned the look and capabilities of its FuelBand fitness tracker as part of a flurry of tech-based initiatives being prepped to capture more consumer data and secure its share of the nascent wearable tech arena. http://www.youtube.com/watch?v=YCOBzjsJyEY The FuelBand SE is aesthetically similar to its predecessor, but will come in Pink, Green and Orange […]
http://www.youtube.com/watch?v=Ljx5U76wSEE Michelin, with the help of TBWA\Paris, releases an insider documentary about the intense countdown to victory at Le Mans 2013 through the eyes of Audi’s and Michelin’s teams. The Michelin Man’s brand get you inside the action through the production of a 15 minutes short-film, culminating piece of its recent content communication strategy. Three […]
Portuguese consultancy Brandia Central has designed the UEFA Euro 2016 identity, which is based around the theme of ‘Celebrating the Art of Football’. The tournament will be held in France, and the identity was unveiled this morning by UEFA President Michael Platini, president of the French Football Federation Noel Le Graet, and other football dignitaries. […]
A Heineken ad campaign from Wieden + Kennedy Amsterdam, the brand’s first global campaign effort, has won the Cannes Lions Grand Prix award in the creative effectiveness category, festival organizers confirmed. Separately, a campaign from McCann Melbourne for Metro Trains called “Dumb Ways to Die,” won the Grand Prix in the direct category and a […]