In a revolutionary time where our smartphones are a way of life, they also are becoming a way of love connections. Technology has really changed the standard for introductions and finding people. Tinder recently coming out as the top grossing app in the App Store is proof of this. Whether someone is currently on the […]
What if, for only €2, you could enjoy at random one of Burger King’s 10 burgers? It is now possible with “Mystery Burger”, an original concept thought of and developed by French advertising agency Buzzman. The offer, available until September 25th, is a new way to (re)discover the large range of Burger King’s products. So […]
What if the rough and tumble of kids’ everyday lives was the best quality test of all for their clothes ? 8:00 AM, the alarm rings, and we’re off! We embark on the supercharged day of a little boy and his favourite sailor stripe sweatshirt. Splashes of jam, mud, paint… not to mention scratches and […]
In this digital age, a retired carpenter has designed a unique creation: a 2CV Citroen vehicle made of wood. The Citroën 2CV is a front-wheel-drive economy car that was manufactured by Citroën from 1948–1990, that went to sell over 3.8 million units. A 1953 technical review in Autocar mentioned “the extraordinary ingenuity of this design, […]
In this day and age, we tend to take for granted TV innovations such as multi screens, cloud DVR, family accounts … But not so long ago, many improvements that would seem trivial nowadays brought us pure delight. The new campaign for CANAL by ad agency BETC Paris aims to communicate its cutting-edge offering by […]
At the Davos World Economic Forum in 2016, the Ellen MacArthur Foundation announced that in terms of weight there will be more plastic in the ocean than fish by 2050. Shocked by this statistic,Head & Shoulders announced its commitment to use recycled plastic at the very heart of its production process. As strategic, creative and […]
Citroën assigns its global communications accounts to TRACTION, BETC Group. The TRACTION name pays homage to the legendary “Traction Avant” (front-wheel drive) vehicle produced by the car manufacturer from 1934 to 1957. Citroën, the much-loved automobile brand in France, has decided to assign its global communications account to the biggest French advertising agency. The new […]
During this full week (June 17-24) MarComm News is at the 64th Cannes Lions International Festival of Creativity, and will be bringing you all out exclusive content right here on our website and our various social channels. The start though hasn’t been without a few speed bumps! Our web host was unfortunately a victim of […]
HomeAway, ‘the world leader in holiday rentals’, together with Saatchi & Saatchi London and Saatchi & Saatchi Paris launch the latest instalment of the “It’s Your Vacation, Why Share It?” campaign today to celebrate being a UEFA EURO 2016 national sponsor in France and official fans accommodation provider. HomeAway are making the Eiffel Tower home […]
Red Bull has sent over 150 teams of students on a journey across Europe with only cans of Red Bull as currency and is broadcasting their adventures each night. The 165 teams are made up of three students each from more than 50 countries and their objective is to reach Paris. Around 500 participants are […]