GSK Consumer Healthcare partners with GAY TIMES in new targeted brand campaigns for Sensodyne and Voltarol

GSK Consumer Healthcare partners with GAY TIMES in new targeted brand campaigns for Sensodyne and Voltarol

GSK Consumer Healthcare is keeping Pride alive this summer in a series of brand marketing campaigns specifically targeting the LGBTQ+ community, thanks to a new partnership with GAY TIMES Group. The partnership, a series of bespoke short films brokered by Publicis Media’s platformGSK, with GAY TIMES Group, is the first of many partnerships GSK and Publicis […]

Creative Industry Leaders Join The Conscious Advertising Network To Combat Advertising Abuse

- Experts from ISBA, Accenture Interactive, GSK, Merkle Periscopix Creative Equals and Marketing Week join CAN to make a stand against advertising abuse - Award-winning creative director and former marketer of the year amongst leaders who have joined The Conscious Advertising Network - Head of Conscious Advertising Network to speak at UN convention on hate crime

Creative Industry Leaders Join The Conscious Advertising Network To Combat Advertising Abuse

The Conscious Advertising Network (CAN) today announces the appointment of six experts from the creative industry to join the battle against advertising abuse. Leaders from ISBA, Accenture Interactive and GSK are among the powerhouse that now forms part of the leadership team at CAN, whose ambition it is to confront ethical issues in the communications […]

Channel 4 announces new sponsor and brand partner for Made in Chelsea

Channel 4 announces new sponsor and brand partner for Made in Chelsea

Channel 4 announced a new commercial deal for Made in Chelsea in 2019 including sponsorship from Sensodyne UK and a brand partnership with online fashion retailer, Never Fully Dressed. The sponsorship deal with Sensodyne, a GlaxoSmithKline Healthcare (UK) brand, was secured between 4Sales and Publicis Media Agency. It will run across all series in 2019 as […]

Aquafresh unveils partnership with Disney Junior

Aquafresh unveils partnership with Disney Junior

From February 2019, Aquafresh, one of the UK’s number one kids oral care brand, will be launching a year-long partnership with Disney Junior, the home of Disney’s best loved pre-school TV shows. The sponsorship package will span several touchpoints, from Disney Junior TV 10” short clips on popular shows, to YouTube advertising across Disney’s network […]

GSK, National Trust, Diageo and Pack’d announced for Five by Five’s Launch Marketing Council

GSK, National Trust, Diageo and Pack’d announced for Five by Five’s Launch Marketing Council

Launch specialist agency Five by Five has announced the entire panel for the UK chapter of its Launch Marketing Council. The official line-up of experienced marketers, investors and founders will hold its first roundtable on 12th September at London’s Devonshire Club, discussing launch marketing with the aim of promoting and establishing it as a discipline […]

The FAB Awards… Food (and Beverage) For Thought

The FAB Awards… Food (and Beverage) For Thought

Recently I was given the opportunity to take on a new role at GSK HQ in London. Living here again after 15 years my first impression is that not much seems to have changed – great curries, crammed Underground, pre-occupation with the royal family, lengthy and repeated discussions on the weather (remains a national pastime) […]

GSK advances its Aquafresh Kids range to provide expert care for 9-12-year olds

GSK advances its Aquafresh Kids range to provide expert care for 9-12-year olds

Tooth decay is the most common oral disease affecting children and young people in England. With this in mind, GSK is introducing its latest innovation in the kids’ oral care category; new Aquafresh Advance for 9-12 year olds, to support parents in maintaining healthy teeth throughout their child’s dental development. Aquafresh Advance toothpaste has been […]