Lucky Generals will be responsible for developing a multi-market brand platform and framework for Virgin Atlantic which will shape all communication touchpoints across the business, including Virgin Atlantic Cargo and Virgin Atlantic Holidays.
Siobhan Fitzpatrick, Chief Digital & Marketing Officer commented: “With all eyes on aviation and when travel means more than ever, there is no better time to invest in the Virgin Atlantic brand, showcasing our brilliantly different experience to customers.
“We are delighted to be partnering with Lucky Generals, and excited by both the creative and the strategic strength of their team, along with a shared set of values. We look forward to working together to develop an enduring brand platform and creative idea for Virgin Atlantic that is rooted in purpose to help us achieve our vision of becoming the most loved travel company.”
Helen Calcraft, Founding Partner at Lucky Generals said: “Virgin Atlantic is a truly iconic brand and dream win for any agency. We have loved every moment of working with the marketing team in this process, and have been inspired by their vision, passion, clarity and spirit. This is the dawn of a new era for the brand, and we are thrilled that we are going to be part of it.”
Source: Virgin Atlantic