Lucky Generals and Vonage deliver straightforward communications in far from straightforward times

Vonage continues pushing its message of straightforward business communications in its next round of work by Lucky Generals New York – three new ads all filmed in Uruguay under COVID-19 restrictions. 

The three films focus on Vonage’s Video APIs, which have become an even more important product for the business in the current remote and virtual working world. The Vonage API Platform brings unique value to enterprise customers by providing the ability to integrate multiple communications channels into applications, products and workflows – easily and at scale. 

Vonage_Marble from Lucky Generals on Vimeo.

To communicate this message, Lucky Generals has created a fully integrated campaign, including three films which use surprising metaphors to each communicate a core product point; 1. Easy-to-use, 2. Secure, and 3. Flexible.

In Brain Surgery, a group of brain surgeons who look frankly like they should be nowhere near someone’s brain prepare to carry out surgery. As the VO says embedding Vonage APIs is as easy as brain surgery, it becomes clear the person is a dummy and the surgery is actually a kid’s game.  

Vonage_ Brain Surgery from Lucky Generals on Vimeo.

All of the films were shot safely under Covid-19 rules in just three weeks, from scripts to shoot in Uruguay, where cases were lower and this size of production was feasible. Shooting took place remotely via video conferencing for a total of 26 hours, across two days. The only person in attendance was Lucky Generals Creative Partner, Augusto Sola, who was able to get a boat across from Argentina and quarantine for two weeks.

Vonage_Fire from Lucky Generals on Vimeo.

Tom Furr, Vice President of Brand, Vonage, said: “Creating the work over video conferencing was far from ideal – it was a shame to miss out on the free catering. But as you can see in the output – none of the magic was lost. Creativity wins again.” 

Augusto Sola, Creative Partner, Lucky Generals New York, said: “Business Communications ads are mostly full of jargon and bull&@*#. We wanted to differentiate ourselves by communicating in a straightforward way, how easy to use Vonage’s Video APIs are, without sending people to sleep. Oh, and make it all during COVID.” 

Key Credits

  • Client: Vonage
  • Creative Agency: Lucky Generals New York
  • Director: Agustin Alberdi (link here)
  • Production Company: Landia 
  • Post House: Les amateurs
  • Editor: Andrés Boero
  • Sound Mix: Porta Studio- Papa Music
  • Color Grade Artist: Fernando Lui 
  • Color Grading Company:  Marla Grading
  • Post Coordinator: Julian Coppola
  • Media: Perfomics

Source: Lucky Generals

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