All Nippon Airways (ANA), Japan’s largest 5-Star airline, has unveiled a new campaign called ‘Japan Elevated’ aimed at affluent millennial international travellers. In the lead up to the 2020 Summer Olympics in Tokyo, ANA is aiming to deepen their commitment to the U.S. market and travellers. As well as reinforcing its image as a world […]
The robin has made its long-awaited, permanent return as Bristol City has unveiled its brand new crest to support the next chapter of its proud history. The robin, which was designed by brand and marketing agency, Mr B & Friends, will appear on the home and away kits of City and City Women next season, […]
Sephora and experiential innovation agency Wildbytes unveil the future of retail by taking personalisation to the next level. In a world first for the international beauty chain, it has installed an intelligent digital mirror in its flagship store in Madrid, on the exclusive Calle Serrano. Powered by artificial intelligence, it delivers hyper-personalised experiences and product […]
Anthem Worldwide, the global creative agency, has continued its partnership with pladis, the global snacking company behind some of the UK’s most-loved snacks, to develop packaging designs for an exciting new special edition variant for Flipz, the chocolate covered pretzel snack. Building on the unicorn craze that has swept the country, pladis UK&I have responded […]
Shazam! has partnered with Snapchat to launch the first sponsored, voice-activated Snapchat Lens, meaning anyone can transform themselves into a superhero! Snapchatters simply have scan the Snapcode, say “Ok, Shazam!”, and with a flash of lightening their inner superhero will appear on the screen. The Snapcode is dotted around London on posters and billboards, making it super […]
Canadian creative agency Cosette, launched a new series on Québec: Born to Let Go. Created to promote the destination in the French, US and Ontario markets, the series follows two pairs of travellers as they discover the province. It was created by the Alliance de l’industrie touristique du Québec, the organisation in charge of promoting […]
Stronger-than-expected internet advertising will drive 4.7% growth in total global adspend in 2019, according to Zenith’s Advertising Expenditure Forecasts, published on March 25. That’s substantially ahead of the 4.0% forecast made in the previous edition of the report, published in December 2018. Zenith forecasts 4.6% growth in both 2020 and 2021, ahead of previous forecasts […]
PR and creative content agency, The Lucre Group, has announced the latest account win for its tech division; yboo. yboo is a free-to-download app designed to help people find the best mobile contract deal for them. The fast-growing start-up, based in West Yorkshire, is the first app in the world to offer consumers personalised network […]
The Marketing Store (TMS) is launching The Marketing Store Est., an innovation hub that has been conceived to re-imagine the agency’s creative function. Based in Shoreditch, away from the main agency, Est. will be loosely connected to the TMS network and work on briefs across The Marketing Store’s portfolio of global clients including McDonald’s, T-Mobile, adidas, […]
Well-known provider of affordable all-inclusive holidays and package deals, Blue Sea Holidays, will be working in partnership with email marketing pioneers Kickdynamicto drive engagement and keep their customers up to date with the very latest offers. Blue Sea Holidays, which is part of the Broadway Travel Group Consortium and a member of ABTA, have made a name […]