Nectar has launched a new partnership with Merlin Entertainments, giving members a new way to save on days out across the UK. Customers can now spend their loyalty points to secure entry at more than 20 Merlin attractions when they book through the Nectar app. The offer covers popular destinations across the UK, including LEGOLAND® […]
The digital ads will leverage GumGum’s AI-powered data engine, the Mindset Graph™, following a successful BETA activation with Heineken The Heineken Company has worked with GumGum, the Mindset Company™ transforming advertising, for a new digital campaign showcasing the laidback vibes of premium Spanish lager Cruzcampo. The campaign includes a video that features a man perched on a […]
The workday comes to an end. You decide to crack open an ice-cold Stella Artois as a reward for all your hard work. You deserve it… go for it. But just as that incredible golden liquid touches your lips, you hear your boss about to walk in. Your survival instinct kicks in, and you hide […]
For many Canadians, Victoria Day signals the unofficial start of summer. And since nothing says summer like ice cream, this long weekend, PC Insiders Report is turning the sweet siren sounds of the neighborhood ice cream truck into free ice cream for all. With The PC Insiders Report Taste That Tune, Ontarians will have a […]
Created and produced by Papaya Films, the energetic spot introduces a multitasking octopus mascot to show how Quo helps businesses never miss an opportunity For many growing businesses, juggling customer calls, messages and day-to-day operations can feel like an impossible juggling act. Missing one call could mean losing a valuable new customer – all while […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with VENDO Media, a leading Canadian OOH company providing national scale, expanding programmatic access to premium digital billboard inventory across North America. The partnership delivers access to over 550 digital outdoor billboards across more than 125 Canadian markets, […]
Building on the insight that the same 24 years that separated Brazil’s third and fourth World Cup titles now separate the fifth title from a possible sixth, the campaign connects football to the whisky maturation process and offers exclusive experiences featuring the rare liquid. Few moments have the power to unite the world around a […]
Proof Advertising has been named creative agency of record for FiiZ Drinks, one of the fastest-growing specialty soda shop franchises in the country, following a competitive review. Proof will lead creative and strategic duties for the brand as FiiZ accelerates its expansion from over 70 locations nationwide toward a goal of more than 500 across […]
Independent creative agency is tasked with driving UK growth and brand awareness for the Asian-inspired quick service restaurant (QSR) brand Chopstix, one of the UK’s fastest-growing quick service restaurant brands, has appointed independent creative agency DUDE London as its agency of record following a competitive four-way pitch. The appointment follows Chopstix’s rapid expansion across the […]
New Sports Sponsorship Ranker evaluates teams through the lens of media efficiency, fan affinity and momentum to help brands assess partnership value When it comes to sponsorship value, the Philadelphia Phillies currently lead Major League Baseball, according to a new ranking system developed by LERMA/. The agency has launched the Sports Sponsorship Ranker, a proprietary […]