Interbrand, the world’s leading brand consultancy, today unveiled their annual Best Global Brands report, revealing a widening gap between brands that are turning brand strength into growth and those relying on reputation alone. The total value of this year’s ranking stands at $3.87 trillion, up from $3.58 trillion a year ago – an increase of […]
The Royal National Institute of Blind People (RNIB) has today announced the appointment of Challenger agency, VCCP Blue as its creative agency of record following a competitive pitch. RNIB, the Royal National Institute of Blind People, is the UK’s leading sight loss charity. They offer practical and emotional support to blind and partially sighted people, […]
The work brings consumers on a tavern-to-table journey and is the first from the company’s partnership with food and beverage marketing agency, quench Home Run Inn Pizza, the iconic Chicago pizza brand known for bringing its tavern-style pizza from its restaurants to freezer aisles across the country, is launching a new integrated marketing campaign to […]
![Guinness brings its classic ad characters to China with [Ai]magination](https://marcommnews.com/wp-content/uploads/2026/10/1-4-701x391.jpg "FRED & FARID")
[Ai]magination, Fred & Farid’s generative AI creative studio has created a 50-second film for the immersive brand experience Guinness: The Surge Odyssey. Guinness’s advertising characters travel from Ireland to contemporary China in a 50-second film by [Ai]magination, FRED & FARID’s generative AI creative studio. A silver fish cycles through Shanghai’s tree-lined streets, while a turtle […]
Burger King and BBH Dublin launch bespoke activations celebrating marathon runners in Dublin and their post-race cravings. Burger King and BBH Dublin teamed up to cheer on thousands of marathon runners with encouragement banners, a free Whooper at participating restaurants, and an exclusive cold plunge experience. Embracing the grit and passion of a whopping 22,000 […]
Best-selling author Dawn O’Porter joins as ambassador for year two, following a 27% increase in brand favourability Dr. Oetker Ristorante has renewed its Radio Times Book Club partnership for a second year, after the debut campaign boosted brand favourability by 27%*, bringing together books and pizza to inspire the perfect night in. Dawn O’Porter leads […]
Clever Social Media Effort Taps Into Popular #texttosongs Trend To Give Voice To Unhappy Cable Customers Bray & Co., the independent, award-winning, full-service creative agency focused on helping brands Rise Above, has launched a savvy social media campaign for Fidium Residential Fiber Internet that turns real complaints about competing internet providers into Fidium-themed songs, with […]
Barclays has today unveiled its latest Barclays Direct Investing campaign, ‘Good Move’, reinforcing its commitment to help more people invest and close the UK’s investment gap. The campaign showcases Barclays Direct Investing’s award-winning platform, now available with no monthly fee, and highlights how Barclays is helping customers invest with confidence and take positive action towards […]
Motion design studio Found, in partnership with brand agency Wolff Olins, has launched a new global brand expression for iconic Swiss herbal brand Ricola, building out a visual language that celebrates its natural ingredients and Swiss Alpine heritage. The centrepiece is a living, breathing key visual that transforms Ricola’s iconic ‘R’ into an animated Alpine […]
SHEBA® brand launches cat relationship-building programme for owners: IGNORED TO ADORED™ The SHEBA® brand, part of the Mars family of brands, has launched a relationship-building programme created by AMV BBDO, featuring Hollywood stars, celebrities and everyday heroes. From Olympic medallists to firefighters, all united by one humbling truth: you can be one of the most […]