Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with VENDO Media, a leading Canadian OOH company providing national scale, expanding programmatic access to premium digital billboard inventory across North America. The partnership delivers access to over 550 digital outdoor billboards across more than 125 Canadian markets, […]
New Sports Sponsorship Ranker evaluates teams through the lens of media efficiency, fan affinity and momentum to help brands assess partnership value When it comes to sponsorship value, the Philadelphia Phillies currently lead Major League Baseball, according to a new ranking system developed by LERMA/. The agency has launched the Sports Sponsorship Ranker, a proprietary […]
Campaign recreates historic moments of the Brazilian National Team with appearances by Carlo Ancelotti and Ronaldo to reinforce the belief in the sixth title On the eve of the 2026 World Cup, Brahma continues its “Tá Liberado Acreditar” (Let Yourself Believe) campaign, a movement inviting Brazilians to reclaim their confidence in the National Team and […]
VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, today announced a programmatic partnership with Abode Media, the UK’s leading, premium residential DOOH network that connects brands with affluent, hard-to-reach audiences in their most-trusted spaces. Abode Media is a unique media proposition that offers a high-attention, clutter-free, and high-frequency digital ad format, which reaches a […]
Created by SMALL New York, the campaign celebrates the community spirit around a child’s health – from parents, to clinicians, community, partners, volunteers and beyond At a time when many families are navigating uncertainty, Rady Children’s Health (Rady Children’s) is betting on ‘stubborn optimism’ – the conviction that hope for a child’s future is an […]
Hertz introduces first-ever “car connoisseur” in new national campaign created in partnership with AOR Preacher When people think about renting a car, they may picture something basic or well used — simply a way to get from point A to point B. With Hertz, the experience goes beyond the expected, giving customers access to newer […]
CHERY UK and TEAM LEWIS launch multichannel campaign with Sir Mo Farah CBE, showcasing performance, endurance, and innovation Global marketing agency TEAM LEWIS has devised a new campaign for CHERY UK, partnering one of the UK’s fastest growing car brands with Sir Mo Farah CBE – one of the world’s most celebrated athletes. Sir Mo […]
The new brand platform created by Agent42 New York repositions Hisense as a culture-ready brand built for elevating every hosting moment and kicks off a creatively ambitious long-term collaborative content partnership with Crews As the FIFA World Cup 2026TM sets to turn homes across the North America into front-row seats, Terry Crews, his grandma (played […]
Lucozade has partnered with socially-led creative agency We Are Social to energise runners at London Marathon’s notorious Mile 23. Focusing on the psychological and physical turning point runners face at Mile 23, Lucozade set out to provide the mental encouragement and physical fuel needed to break through. The motivation mission started pre-race at the Marathon Expo, […]
New collaboration combines technology, global scale, and consumer intelligence to drive advertising performance within a unified ecosystem Rakuten International and impact.com today announced a strategic alliance to modernize the affiliate and performance marketing ecosystem. The collaboration unites Rakuten Advertising’s global partner relationships, managed services, and performance intelligence; Rakuten Rewards’ Cash Back shopping platform and consumer reach; and impact.com’s leading […]