PB Creative continues the craziness with Axe Collisions!

PB Creative continues the craziness with Axe Collisions!

Following the enormous success of the iconic Lynx Africa and Marmite brand mash up, the craziness continues with two new additions to the Axe (Lynx in the UK) collisions family. Building on this success and the appetite that consumers clearly have for limited edition packs and further collisions pairings, PB Creative was briefed to consider […]

Toxic Tension: A Time To Reinvent The Household Cleaning Category

By Lloyd Moffat, Creative Director at PB Creative

Toxic Tension: A Time To Reinvent The Household Cleaning Category

The World has been turned Upside-Down! Chemicals we once demonised for killing the environment are now heralded for helping to keep us safe. Covid is forcing us to make some tough choices between looking after our families today and protecting their futures tomorrow.  Over the last four months, we’ve become almost obsessive in our cleaning rituals.  Is […]

PB Creative Reaffirms Signal’s Premium Proposition in Europe

PB Creative Reaffirms Signal’s Premium Proposition in Europe

London based brand design agency PB Creative has continued its partnership with FMCG brand owner Unilever to redesign Signal’s premium teeth whitening oral care range WHITE NOW for the European market. The White Now brand has been the leading innovator in teeth whitening since 2008. The category is fast moving and consumers are constantly looking […]

The Wellness Paradox

The Wellness Paradox

Why is it that, on average, we are unhealthier than we have ever been yet the healthiest amongst us are the fittest of any previous generation?  How can a whopping 13% of the world’s adult population be obese at a time when we are spending over $4.2 trillion on the global wellness category?  In fact, the wellness […]

Business Not As Usual

Business Not As Usual

Since lockdown began there has been much media speculation about the long-term impact of Covid-19: how the world, and everything in it, will change.  The commentary covers the increasing political unrest, the influence on mental health and the depth and breadth of the inevitable global recession to follow.  However, few have talked about the lasting impact of […]

Rise Of The Not Everyday

BY Katie Maritz – Senior Structural Designer at PB Creative

Rise Of The Not Everyday

ERA OF THE GREAT UNWASHED Covid-19 has made all of us wash our hands until they bleed and wash our clothes every time we return from the shops.  If that doesn’t chime with your reality, then you may be putting yourself at risk.  What seems strange is that, for at least the last year, we have been […]

PB Creative Collaborates with Rexona for Global Teen Launch

PB Creative Collaborates with Rexona for Global Teen Launch

Award winning brand design agency PB Creative has continued its partnership with global FMCG brand owner Unilever, to create a new Rexona (Degree in the US / Sure in the UK) anti-perspirant range for the teen market. Keen to launch a suite of anti-perspirant products tailored specifically to keep teens feeling fresh, the Rexona brand […]

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