PB Creative Reaffirms Signal’s Premium Proposition in Europe

PB Creative Reaffirms Signal’s Premium Proposition in Europe

London based brand design agency PB Creative has continued its partnership with FMCG brand owner Unilever to redesign Signal’s premium teeth whitening oral care range WHITE NOW for the European market. The White Now brand has been the leading innovator in teeth whitening since 2008. The category is fast moving and consumers are constantly looking […]

The Wellness Paradox

The Wellness Paradox

Why is it that, on average, we are unhealthier than we have ever been yet the healthiest amongst us are the fittest of any previous generation?  How can a whopping 13% of the world’s adult population be obese at a time when we are spending over $4.2 trillion on the global wellness category?  In fact, the wellness […]

Business Not As Usual

Business Not As Usual

Since lockdown began there has been much media speculation about the long-term impact of Covid-19: how the world, and everything in it, will change.  The commentary covers the increasing political unrest, the influence on mental health and the depth and breadth of the inevitable global recession to follow.  However, few have talked about the lasting impact of […]

Rise Of The Not Everyday

BY Katie Maritz – Senior Structural Designer at PB Creative

Rise Of The Not Everyday

ERA OF THE GREAT UNWASHED Covid-19 has made all of us wash our hands until they bleed and wash our clothes every time we return from the shops.  If that doesn’t chime with your reality, then you may be putting yourself at risk.  What seems strange is that, for at least the last year, we have been […]

PB Creative Collaborates with Rexona for Global Teen Launch

PB Creative Collaborates with Rexona for Global Teen Launch

Award winning brand design agency PB Creative has continued its partnership with global FMCG brand owner Unilever, to create a new Rexona (Degree in the US / Sure in the UK) anti-perspirant range for the teen market. Keen to launch a suite of anti-perspirant products tailored specifically to keep teens feeling fresh, the Rexona brand […]

PB Creative unleashes AXE’s ‘Wild’ side

PB Creative unleashes AXE’s ‘Wild’ side

Award winning brand design agency PB Creative has continued its partnership with global FMCG brand owner Unilever to create a new range identity and pack designs for male grooming brand AXE (LYNX in the UK). Tapping into the growing trend of naturally inspired products, the AXE brand team collaborated with global strategic design partner PB, […]

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