Unilever partners with PB Creative for new US brand launch

The new brand aims to help everyone find their ‘Happy Place’

Unilever partners with PB Creative for new US brand launch

Inspired by stories about reclaiming your ‘happy place’ in these uncertain times, the Unilever US Bath and Body team has partnered with London-based PB Creative to design collections of bath and body products under the label ‘Find Your Happy Place,’ so people can immerse themselves in positive experiences shared by others. ‘Find Your Happy Place’ […]

PB Creative brings gaming into play for Axe this Christmas

The new range aesthetic aims to completely disrupt the gifting category

PB Creative brings gaming into play for Axe this Christmas

In a fundamental shift away from conventional gifting design, PB Creative has zero’d in on gaming as the latest ‘hook’ for Unilever’s Axe gift packs this Christmas.  Enticing shoppers with striking graphics and moody lighting reminiscent of high definition gaming, the agency aims to excite the young male Axe consumer through one of his primary ‘passion-points.’ […]

PB Creative continues the craziness with Axe Collisions!

PB Creative continues the craziness with Axe Collisions!

Following the enormous success of the iconic Lynx Africa and Marmite brand mash up, the craziness continues with two new additions to the Axe (Lynx in the UK) collisions family. Building on this success and the appetite that consumers clearly have for limited edition packs and further collisions pairings, PB Creative was briefed to consider […]

Toxic Tension: A Time To Reinvent The Household Cleaning Category

By Lloyd Moffat, Creative Director at PB Creative

Toxic Tension: A Time To Reinvent The Household Cleaning Category

The World has been turned Upside-Down! Chemicals we once demonised for killing the environment are now heralded for helping to keep us safe. Covid is forcing us to make some tough choices between looking after our families today and protecting their futures tomorrow.  Over the last four months, we’ve become almost obsessive in our cleaning rituals.  Is […]

PB Creative Reaffirms Signal’s Premium Proposition in Europe

PB Creative Reaffirms Signal’s Premium Proposition in Europe

London based brand design agency PB Creative has continued its partnership with FMCG brand owner Unilever to redesign Signal’s premium teeth whitening oral care range WHITE NOW for the European market. The White Now brand has been the leading innovator in teeth whitening since 2008. The category is fast moving and consumers are constantly looking […]

The Wellness Paradox

The Wellness Paradox

Why is it that, on average, we are unhealthier than we have ever been yet the healthiest amongst us are the fittest of any previous generation?  How can a whopping 13% of the world’s adult population be obese at a time when we are spending over $4.2 trillion on the global wellness category?  In fact, the wellness […]

Business Not As Usual

Business Not As Usual

Since lockdown began there has been much media speculation about the long-term impact of Covid-19: how the world, and everything in it, will change.  The commentary covers the increasing political unrest, the influence on mental health and the depth and breadth of the inevitable global recession to follow.  However, few have talked about the lasting impact of […]

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