PB Creative Boosts Senior Team in a push for Further Growth

PB Creative Boosts Senior Team in a push for Further Growth

Brand design agency PB Creative has announced the appointment of Velda Croot as New Business Director to further boost its senior team and drive growth.  The appointment comes on the back of the appointment of Anna Amos as Client Services Director and Lloyd Moffat as Creative Director. Founded in 2010, PB Creative was named 4th […]

Imperial Leather cleans up with a new brand identity for Foamburst by PB Creative

Imperial Leather cleans up with a new brand identity for Foamburst by PB Creative

London-based design agency PB Creative gives Imperial Leather Foamburst an exuberant new lease of life with a fresh brand and packaging identity. Foamburst arrived on the market with its completely unique gel-to-foam formula just over 20 years ago, with the most recent redesign in 2013. Its innovative product and packaging meant that it made a […]

Carex relaunches its antibacterial hand-gel range with a design by PB Creative

Carex relaunches its antibacterial hand-gel range with a design by PB Creative

The UK’s original hand-gel range, Carex, is relaunching with a holistic 2D and 3D redesign by brand and packaging design agency PB Creative. Ever since Carex pioneered everyday antibacterial hand gel more than 20 years ago, the sector has experienced astounding growth. But a proliferation of me-too brands had resulted in a bland, generic category, […]

AXE launches a new gifting range, with experience-led global design by PB Creative

AXE launches a new gifting range, with experience-led global design by PB Creative

AXE (LYNX in the UK) introduces a new gifting range with a holistic 2D and 3D packaging design by London-based AXE brand guardians, PB Creative. In the build up to the festive period, AXE’s parent company Unilever asked PB Creative to further enhance its gifting experience for 2018, while reducing complexity and increasing sustainability. PB […]

PB Creative Leads the Herd with a New Rare-Breed Dairy Brand

PB Creative Leads the Herd with a New Rare-Breed Dairy Brand

PB Creative develops a new brand concept for a range of artisanal rare-breed dairy products, in response to a direct-to-consumer challenge set by FMCG title The Grocer. The success of the dairy sector has been dwindling recently. Public health campaigns and concerns about animal welfare have taken their toll, with many consumers falling out of […]

PB Creative Hops Away from Negative Health Connotations with a New Beer Brand

PB Creative Hops Away from Negative Health Connotations with a New Beer Brand

Beer has long been associated with an unhealthy lifestyle, not helped by the overused term ‘beer belly’. Emerging drinking trends show that consumers are gravitating towards healthier alternatives and are placing quality over quantity. In line with this new wave of thinking, FMCG trade title The Grocer challenged brand and packaging design agency PB Creative […]