Public Health England Launch Annual Stoptober Campaign With New Creative Focusing On Lung Health

Stoptober campaign launched in partnership with leading respiratory and cancer charities in the UK. ● PHE launches Better Health – Stoptober campaign to encourage the nation’s 6.1 million smokers to put their lungs first and make a quit attempt this October ● The multi-media campaign will be supported through PR, social, radio, out of home and video on demand activity, which includes the release of a new creative which illustrates in a novel way the detrimental impact that smoking cigarettes has on our lungs ● Campaign is a cross-agency collaboration between freuds, M&C Saatchi, Wavemaker, OmniGOV, 23Red and Parkhouse agency. 

Public Health England Launch Annual Stoptober Campaign With New Creative Focusing On Lung Health

This year the campaign, which sits under PHE’s new Better Healthbrand, is focusing on the improvement of lung health through quittingsmoking. Developed by M&C Saatchi, the new campaign employs a strikingmetaphor that references how smoking damages lungs and reminds smokersthat there is no better time to quit. The campaign, costing approximately £1million, will run across […]

Treatwell launch ‘Life Saving Wax’ initiative in UK salons to raise awareness for importance of cervical screening

Treatwell launch ‘Life Saving Wax’ initiative in UK salons to raise awareness for importance of cervical screening

The UK’s largest online marketplace for booking hair and beauty treatments, Treatwell, has launched ‘Life Saving Wax’ in partnership with Public Health England’s (PHE) ‘Cervical Screening Saves Lives’ campaign. Around 2,600 women are diagnosed with cervical cancer in England each year and around 690 women die from the disease. It is estimated that if everyone attended […]

PHE launches UK Government’s first national screening campaign to tackle decline in numbers getting tested

PHE launches UK Government’s first national screening campaign to tackle decline in numbers getting tested

Public Health England (PHE) launches the first ever national Government cervical screening campaign, ‘Cervical Screening Saves Lives’, to increase the number of eligible women attending cervical screening across England. Around 2,600 women are diagnosed with cervical cancer in England each year and around 690 women die from the disease – two a day. Screening, which only […]

Stoptober returns with a new TV campaign to encourage smokers not to quit ‘cold turkey’

Stoptober returns with a new TV campaign to encourage smokers not to quit ‘cold turkey’

Of the 6.1 million smokers in England, six in 10 want to quit but most try to quit using willpower alone (or ‘cold turkey’) despite this being the least effective method. The most successful quit attempts use a combination of effective stop smoking support methods. This year Stoptober, Public Health England (PHE) will be encouraging […]

Tommy’s launches its first ever pre-conception #AreYouReady campaign

Tommy’s launches its first ever pre-conception #AreYouReady campaign

The Big Shot launches Tommy’s new campaign #AreYouReady for pregnancy – Tommy’s first ever pre-conception campaign in partnership with Public Health England (PHE), the Royal College of Obstetricians and Gynaecologists (RCOG) and the UCL institute for Women’s Health. The integrated digital campaign will go live across Facebook, Instagram and Youtube and will educate women about […]

Nicotinell motivates smokers to quit with Stoptober partnership

Nicotinell motivates smokers to quit with Stoptober partnership

Nicotinell, one of the UK’s favourite lozenge brand, is proud to be working alongside Public Health England to raise awareness in the category for 2017’s Stoptober event. The collaboration aims to trigger significant numbers of quit attempts by increasing motivation to quit and providing tools to make the process easier. The GSK owned brand, will […]