As new and emerging technology provides a platform for innovation for financial brands, leading advertising and digital communications group Dentsu Aegis Network has produced a report that highlights how consumer behaviour will drive growth across the industry. Dentsu Aegis Network, in collaboration with Canvas8, the leading behavioural insights consultancy, has identified consumer trends that are […]
Research suggests the advertising and media industries are perpetuating harmful stereotypes because they’re too focused on people living in London. Nearly half (48%) of those living outside London think the advertising/media industry simply doesn’t understand them, while 57% say the industry is too London-centric. In addition, more than half (56%) of non-Londoners feel that ad […]
Influencer marketing company Buzzoole released the results of research on the use of #ad and #sponsored on Instagram in the first half of 2018. The influencer marketing brandtech company was able to measure the growth of Influencer Marketing campaigns run across social media and found that overall, Instagram posts tagged with the hashtags #ad and #sponsored […]
A new report by influencer marketing platform, ZINE, calculates that brands are squandering $2.02 billion annually by paying top flight celebrities to promote their products with limited results. Influencer marketing is currently valued at $5billion globally with 54 per cent being spent on A-list celebrities. However, the new study found that only 25 per cent […]
A new report by the UK’s first solely remote working marketing consultancy, Thread, reveals that working from home contributes £18.5 billion to the UK economy each year. This is expected to soar to £74 billion by 2020 when it is estimated that half of the UK workforce will work remotely. The study found that working from home […]
Dentsu Aegis Network published its first annual CMO Survey highlighting the key challenges of 1,000 Chief Marketing Officers across 10 top global markets. The survey dives into a variety of issues facing marketers such as difficulties connecting with consumers, the dynamics of working with agencies, data regulation fears and new barriers for growth. Despite these […]
Launch specialist agency Five by Five has announced the creation of its Launch Marketing Council: an official panel of experienced marketers, investors and founders that hold roundtables discussing launch marketing, with the aim of promoting and establishing it as a discipline in its own right. Currently operating in Australia, the Council runs bi-annually, and will […]
New research has highlighted that as businesses strive to meet the needs of today’s digitally empowered consumer there is a gap between businesses knowing what drives digital effectiveness and current digital practices. The findings were part of a larger study exploring the opinions and digital practices of UK businesses. It also compared the views of […]
Full-service advertising company AMP Agency has built a proprietary Consumer Identity Strategy (CIS) that can influence customer behaviour online, in-store, and through purchase. Today they released their learnings in a white paper, The Power of Behavioural Analysis and The Consumer Identity Strategy. “Using behavioural data to create a Consumer Identity Strategy is no longer for the Amazons, Walmarts […]
Today the integration of content management systems and eCommerce platforms is of critical importance in delivering exceptional customer experiences. Isobar, a global digital marketing agency, has published a white paper to explain how Headless Commerce, an approach to technology architecture, is more important than ever before. “Headless Commerce: Differentiating Your Approach To Experience Commerce Strategy”, […]