New beauty brand RAWR launches flagship London store with celebrity bash

New beauty brand RAWR launches flagship London store with celebrity bash

RAWR, formerly Lashious Beauty, today announces the opening of its flagship store on London’s Rathbone Place, following a star-studded launch party to celebrate the opening that featured a performance from British rapper, singer, and songwriter Stefflon Don.  RAWR, working with global experience agency, Imagination, has completed a full brand overhaul as it plans rapid expansion […]

Mother New York introduce Instagram Shopping’s first national brand campaign, “It’s All Coming Back To Celine, Again”

Mother New York introduce Instagram Shopping’s first national brand campaign, “It’s All Coming Back To Celine, Again”

Today, Mother New York introduce Instagram Shopping’s first national brand campaign, “It’s All Coming Back To Celine, Again”. The campaign represents the latest iteration of the evolution in Instagram Shopping’s global call to action: Shop With Your ♥.  “It’s All Coming Back To Celine, Again” celebrates an innovative new bridge between culture and commerce.  With more […]

The Sun reveals Top 50 retailers and takes over The Telegraph News Store on 50th Birthday

- Sun Campervan tours the country to reward retailers - Retailers rewarded in charity campaign - Top 50 Sun retailers revealed

The Sun reveals Top 50 retailers and takes over The Telegraph News Store on 50th Birthday

To mark The Sun’s 50th birthday, the newspaper has today announced its Retail Top 50 list of independent retailers who have all gone above and beyond, championing The Sun brand and launching charitable initiatives to improve the lives of people in their communities. Top of the list is ‘The Telegraph News’ store in Swadlincote, Derbyshire […]

The person behind the product: The growing retail power of influencers

The person behind the product: The growing retail power of influencers

Gone are the days when shoppers relied on word-of-mouth recommendations or were influenced by a more traditional TV, radio or newspaper advert before buying a product.  Now with over 3.2 billion social media users worldwide, it is faster and easier than ever to market to  consumers – and savvy influencers are taking full advantage, according to leading […]

Williams Murray Hamm create campaign to launch Andy Murray sportswear partnership

Williams Murray Hamm create campaign to launch Andy Murray sportswear partnership

Since its launch in 2016 Castore, the premium high-performance sportswear brand, has gone from strength to strength but is still relatively unknown. Their premium, high-performance sportswear is for people who take sports and training seriously. This year, already a fan of the brand, Andy Murray agreed a partnership deal to help achieve wider exposure for […]

McDonald’s Introduces ‘Archie The Reindeer’ In New Festive Reindeer Ready Campaign

McDonald’s Introduces ‘Archie The Reindeer’ In New Festive Reindeer Ready Campaign

This year the star of the McDonald’s Christmas Advert is ‘Archie the Reindeer’, a loveable reindeer brought alive by one girl’s imagination. The advert was hosted on Sunday 17th November during ITV’s flagship show, I’m a Celebrity Get Me Out Of Here! and tells the story of a young girl called Ellie at Christmas. In the film, we […]

Ikea’s First Christmas Advert Encourages Nation To ‘Silence The Critics’

Ikea’s First Christmas Advert Encourages Nation To ‘Silence The Critics’

Leading home furnishing retailer IKEA has launched its first ever Christmas campaign for the UK and Ireland today, encouraging people to defy ‘home shame’ and open up their homes to guests this festive season. The campaign kicks off with an advert featuring a couple who become racked with ‘home shame’ when they’re faced with impending […]

Supermodel Jodie Kidd models Boden Autumn collection and launches new ‘sport’ of Leaf Jumping

Supermodel Jodie Kidd models Boden Autumn collection and launches new ‘sport’ of Leaf Jumping

British fashion brand Boden has boldly chosen to showcase some of their key Autumn/Winter 2019 pieces, including coats, jackets and knitwear, by ditching the catwalk and launching its models into an enormous pile of garden leaves. Fashion model, TV presenter and author, Jodie Kidd has taken on her most ambitious fashion shoot to date – […]

Generation Z want to see authenticity in their fashion brands, but what does this mean?

Generation Z want to see authenticity in their fashion brands, but what does this mean?

New research has highlighted how fashion and sportswear brands can define ‘authenticity’ to Generation Z. According to UK consumers aged 16-24, it’s about caring about their customers (71%), a good range of clothes (71%), being true to their values, being friendly, and caring about their employees (all 66%). However, younger audiences in the UK are […]

Leroy Merlin makes a poetic tribute to DIY with its new campaign by BETC

Leroy Merlin makes a poetic tribute to DIY with its new campaign by BETC

Leroy Merlin, the leader of the French DIY market, launches a new communication platform developed by its agency partner BETC. After the 2017 film “Life’s Adventure”, Leroy Merlin takes a new strategic step with “A Life to Build”, confirming its position as the top home brand in France. The film tells the story of two people who, united by destiny, […]