To Celebrate PRIDE Month, PENNY and Serviceplan Campaign Show How Exciting Saving Can Be with New Musical Campaign Featuring German Celebrity Drag Queen

German celebrity drag queen Olivia Jones and her drag family present a 123-second long music video, in which they show how exciting saving can be and promote the products of the PENNY store brand. In the style of a drag musical revue, Serviceplan Campaign in Munich developed a 360° campaign in the well-known PENNY store "Kiez" on St. Pauli in Hamburg, staging the products in a kitsch and magical theatre world with a cast of dancers and famous faces from the Hamburg Drag Queen scene. Consisting of a TV spot, print ads and extensive online and social media content, it can now be seen throughout Germany.

To Celebrate PRIDE Month, PENNY and Serviceplan Campaign Show How Exciting Saving Can Be with New Musical Campaign Featuring German Celebrity Drag Queen

To Celebrate PRIDE Month, PENNY and Serviceplan Campaign Show How Exciting Saving Can Be with New Musical Campaign Featuring German Celebrity Drag Queen

BOMBAY SAPPHIRE opens Supermarket at the Design Museum, an art installation to show that creativity is essential

As public art institutions and galleries remain closed, the brand has teamed up with the Design Museum to welcome much-missed visitors through its doors. In a project launched by AMV BBDO and Ogilvy PR, all items are designed by a collective of emerging artists and will be available both at the shop and online.

BOMBAY SAPPHIRE opens Supermarket at the Design Museum, an art installation to show that creativity is essential

BOMBAY SAPPHIRE opens Supermarket at the Design Museum, an art installation to show that creativity is essential

German Supermarket PENNY Encourage People To Rediscover Their Inner Child

‘Christmas Is For Children. So For All Of Us’: Serviceplan Campaign conceive heart-warming Christmas advert for PENNY as an antidote to the everyday worries associated with adulthood.

German Supermarket PENNY Encourage People To Rediscover Their Inner Child

This Christmas, PENNY and Serviceplan Campaign are inviting adults to revisit their childhood with a carefree film shot by director Stuart McIntyre to the soundtrack of Alphaville’s ‘Forever Young’.  PENNY’s first international campaign launched in Germany on Friday 8th November and will air in Austria, Czech Republic, Italy, Romania and Hungary. The heart-warming film depicts a […]

You Can Now Open a Lidl Micromarket in Your Home

You Can Now Open a Lidl Micromarket in Your Home

Lidl is a challenger brand in Sweden, competing against grocery-giant duopoly ICA and Co-op. To grow eight percent year over year, while the category only grew three percent, Lidl has relied on creativity rather than large marketing spend.  In a new campaign called Lidl Micromarket, the brand asks customers that love Lidl to open-up “shop” inside their home. By inviting friends who are sceptic about Lidl’s […]

K-Market’s Social Experiment in Finland Unlocks Taste Bud Memories

K-Market’s Social Experiment in Finland Unlocks Taste Bud Memories

Forget fancy restaurants, Michelin-Star menus and app-driven deliveries, it’s simple foods that make the best memories for time spent with friends or family.   That’s the theme of Taste Bud Memories, a social experiment that fuelled a campaign for grocery chain, K-Market, conceived by hasan & partners. K-Market surprised groups of people by serving them […]

Cowan London Rethinks Own Label for New Brand Jack’s, Part of the Tesco Family

Cowan London Rethinks Own Label for New Brand Jack’s, Part of the Tesco Family

Independent, international design agency Cowan London reveals the design strategy and packaging behind the own label range for Jack’s stores. Comprising 90 different packaging designs across multiple categories, the unique own brand range, also named Jack’s is rolling out across a number of stores over the next six months. It is not only a major […]

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