K-Market’s Social Experiment in Finland Unlocks Taste Bud Memories

K-Market’s Social Experiment in Finland Unlocks Taste Bud Memories

Forget fancy restaurants, Michelin-Star menus and app-driven deliveries, it’s simple foods that make the best memories for time spent with friends or family.   That’s the theme of Taste Bud Memories, a social experiment that fuelled a campaign for grocery chain, K-Market, conceived by hasan & partners. K-Market surprised groups of people by serving them […]

Cowan London Rethinks Own Label for New Brand Jack’s, Part of the Tesco Family

Cowan London Rethinks Own Label for New Brand Jack’s, Part of the Tesco Family

Independent, international design agency Cowan London reveals the design strategy and packaging behind the own label range for Jack’s stores. Comprising 90 different packaging designs across multiple categories, the unique own brand range, also named Jack’s is rolling out across a number of stores over the next six months. It is not only a major […]

METRO’s Third “Own Business Day” Campaign by Serviceplan Celebrates Business Owners

METRO’s Third “Own Business Day” Campaign by  Serviceplan Celebrates Business Owners

 A holiday for the independent businesses: METRO’s “Own Business Day 2018” on October 9 gave special attention and appreciation to business owners around the world, who offered more than 380,000 specials to their customers on that day. In 24 METRO countries, several campaigns provided more visibility and attention for them. Highlights include the “The […]

Cheerful New Ad by TBWA\Dublin for SuperValu Reworks Oliver!’s ‘Consider Yourself’

Cheerful New Ad by TBWA\Dublin for SuperValu Reworks Oliver!’s ‘Consider Yourself’

 Ireland’s largest supermarket chain, SuperValu, and creative agency, TBWA\Dublin, launch a new brand campaign, ‘All Things Considered’. The through-the-line campaign spans across TV, cinema, radio, in-store executions, as well as digital, VOD, and social media. With ‘All Things Considered’, TBWA\Dublin creates a new positioning for SuperValu; one that reflects its heritage and commitment to […]

Food Transcends Cultural Differences in JWT Amsterdam’s New Campaign for PLUS Supermarkets

Food Transcends Cultural Differences in JWT Amsterdam’s New Campaign for PLUS Supermarkets

Food is so heavily embedded into the culture of a country, that local people rarely notice how wonderful – and sometimes weird – their own food is. That is, until someone from a different place arrives… This insight sets the scene for J. Walter Thompson Amsterdam’s new TV commercial for Dutch supermarket PLUS. The film […]

Sainsbury’s and Asda Agree £13bn Merger to Create Grocery Powerhouse in the UK

Sainsbury’s and Asda Agree £13bn Merger to Create Grocery Powerhouse in the UK

J Sainsbury plc (Sainsbury’s) and Walmart Inc. have agreed terms in relation to a proposed combination of Sainsbury’s and Asda Group Limited, to create an ‘enlarged business’. The Combined Business will look to create a dynamic new player in UK retail with an outstanding breadth of products, delivered through multiple channels. Enhanced scale and a […]

Amazon opens a supermarket with no checkouts

Amazon opens a supermarket with no checkouts

 Amazon is finally opening its checkout-free brick-and-mortar convenience store to the public, nearly a year after it originally planned to open its doors. Amazon Go is an 1,800 square foot automated store based at Amazon Seattle headquarters. The store relies on sensors and cameras to detect what items shoppers have taken from the shelves, […]

PENNY brings 9,000 people together for Christmas with two tales of festive forgiveness

PENNY brings 9,000 people together for Christmas with two tales of festive forgiveness

On 9 November, the German discount supermarket PENNY kicked off its Christmas campaign with the slogan “Christmas. Time to reconcile”. In keeping with the strong sense of neighbourly values central to its ethos, the local supplier announced that it wanted to use this method of communication to help bring people together for Christmas 2017. As well […]

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