German celebrity drag queen Olivia Jones and her drag family present a 123-second long music video, in which they show how exciting saving can be and promote the products of the PENNY store brand. In the style of a drag musical revue, Serviceplan Campaign in Munich developed a 360° campaign in the well-known PENNY store "Kiez" on St. Pauli in Hamburg, staging the products in a kitsch and magical theatre world with a cast of dancers and famous faces from the Hamburg Drag Queen scene. Consisting of a TV spot, print ads and extensive online and social media content, it can now be seen throughout Germany.
To Celebrate PRIDE Month, PENNY and Serviceplan Campaign Show How Exciting Saving Can Be with New Musical Campaign Featuring German Celebrity Drag Queen
As public art institutions and galleries remain closed, the brand has teamed up with the Design Museum to welcome much-missed visitors through its doors.
In a project launched by AMV BBDO and Ogilvy PR, all items are designed by a collective of emerging artists and will be available both at the shop and online.
BOMBAY SAPPHIRE opens Supermarket at the Design Museum, an art installation to show that creativity is essential
Asda has launched a new Valentine’s-themed ad in its tongue-in-cheek “Don’t Compromise” campaign, demonstrating that when it comes to quality and price at Asda, there’s no need to compromise. The TV and online ad, created by AMV BBDO, is the second in the series and centres on a couple making plans for their date night. The […]
‘Christmas Is For Children. So For All Of Us’: Serviceplan Campaign conceive heart-warming Christmas advert for PENNY as an antidote to the everyday worries associated with adulthood.
This Christmas, PENNY and Serviceplan Campaign are inviting adults to revisit their childhood with a carefree film shot by director Stuart McIntyre to the soundtrack of Alphaville’s ‘Forever Young’. PENNY’s first international campaign launched in Germany on Friday 8th November and will air in Austria, Czech Republic, Italy, Romania and Hungary. The heart-warming film depicts a […]
Supermarket Aldi is thrilled to announce that Kevin the Carrot is back! The nation’s favourite carrot will be returning to screens on Thursday 7th November at 5.30pm on ITV. The 70-second film follows on from Aldi’s Christmas teaser which aired last Friday (1st), in which Kevin finds himself in hot water with an angry gang of […]
Lidl is a challenger brand in Sweden, competing against grocery-giant duopoly ICA and Co-op. To grow eight percent year over year, while the category only grew three percent, Lidl has relied on creativity rather than large marketing spend. In a new campaign called Lidl Micromarket, the brand asks customers that love Lidl to open-up “shop” inside their home. By inviting friends who are sceptic about Lidl’s […]
Forget fancy restaurants, Michelin-Star menus and app-driven deliveries, it’s simple foods that make the best memories for time spent with friends or family. That’s the theme of Taste Bud Memories, a social experiment that fuelled a campaign for grocery chain, K-Market, conceived by hasan & partners. K-Market surprised groups of people by serving them […]
A staggering 38% of British children refuse to sit down at the family dinner table, according to new data commissioned by Aldi, with over a quarter of UK parents blaming online gaming for this phenomenon. As a champion of bringing families together round the dinner table, Aldi is launching an online service to help parents […]
Independent, international design agency Cowan London reveals the design strategy and packaging behind the own label range for Jack’s stores. Comprising 90 different packaging designs across multiple categories, the unique own brand range, also named Jack’s is rolling out across a number of stores over the next six months. It is not only a major […]
Working in partnership with Tesco, 1HQ Global Brand Agency were delighted to be selected as part of the agency mix to help bring Jack’s to life. The launch of Jack’s is part of Tesco’s centenary celebrations which sees the business mark 100 years of delivering great value to British shoppers. Jack’s proudly supports Britain’s food […]
