In partnership with Saatchi & Saatchi NY, Walmart kicked off its back-to-school TV ad campaign with new ads featuring some of America’s favourite heroes, since Walmart has everything kids want and need to own the school year like a hero. Directed by Tool of North America’s Marc Forster, the ads are shot feature-film style and […]
[KGVID]https://marcommnews.com/wp-content/uploads/2016/06/MandS_Food_PATRONS_10_04-29_17h03-720p_HD_MPEG_44.mp4[/KGVID] M&S is official food partner of The Patron’s Lunch, an event marking the celebration of The Queen’s patronage of over 600 organisations and her 90th birthday. The ‘Patron’s Lunch’ spot features favourite British picnic treats such as pork pies, salad and trifle, available in store, which champions fantastic ingredients from every region of the […]
Today The Co-op launches its Summer TV campaign ‘Be as unpredictable as the Summer’. The 40-second commercial, accompanied by four 10 second ads create a contagious spirit of unpredictability that unleashes the potential for experiences to take you anywhere. The advert shows the escalation of events that leads to a group of friends getting together […]
OLIVER Group has opened an office in Istanbul as the latest move in its ambitious global expansion drive as it looks to push the in-house agency model regionally and globally. OLIVER Istanbul opens its doors with Migros, Turkey’s largest supermarket chain, as a founding client. The client list also includes global paper manufacturer Kipas Holding, […]
Marks & Spencer have launched the latest instalment of their long-standing ‘Adventures in Food’ campaign entitled ‘Adventures in Fiesta’ – a range entirely inspired by the Americas. This curation of the cuisine of a specific cultural region is an unprecedented move from the luxury food retailers who have ‘explored Peruvian markets, got our hands dirty at the fire […]
Lidl is launching its first ever TV ad campaign, to promote its premium own brand range, Deluxe, in the run-up to Christmas. The ads will debut October 31 across all the major TV channels and vary in length from 10 to 30 seconds. They show close-up shots of products in Lidl’s Deluxe range, including mulled […]
Pocket Shop, a new one-hour supermarket online ordering service, is rolling out across London. The service is aimed at users who need grocery items quickly, for example if they have run out of milk or forgot to buy teabags in their weekly online shop. Pocket Shop founder Hemal Kuntawala says, ‘The idea came because while you […]
Supermarket chain Waitrose is to become the new Team Sponsor of England Cricket after signing a three-year deal with the England & Wales Cricket Board. From next year the Waitrose logo will feature on all England teams playing and training wear starting with the Investec Test Series against Sri Lanka in May 2014 through to […]